Chapter 133

The director was also stunned for a moment, and Xiao Cheng reported that the other party couldn't name the name, and the advertising fee would be reduced by half, and now they are still willing to pay one million?

Feng Yu went back to the office for a detailed discussion with the director, while Cheng Baojun, the person in charge of the advertising department, became the role of serving tea and pouring water. The head of the station has come out in person, is it his turn to speak?

Before we could talk a few words, someone knocked on the director's office, and the person who came in was a deputy director and the director of the third channel.

"Director, are you busy?"

The director gave him a blank look, didn't he ask the question knowingly.

"Old Hu, what's the matter?"

"Director, I heard that a company came to our station to advertise, and see if they can sponsor some money for our third channel?"

Now there are only three channels on CCTV, and the fourth channel will appear in 1992. The third channel is also a terrestrial wireless channel that was opened in 1986, and it is basically only broadcast in the capital. The second channel was also launched in 1987. Before that, only the capital could receive it.

It is naturally much more difficult for a TV station that only broadcasts in the capital to collect advertising fees. Deputy Director Hu came here to try because of the tight budget.

Before the director could express his opinion, Feng Yu first asked, "This is Director Hu, right? Do you have any good programs on Channel 3? It's the kind that ordinary people like to watch."

Director Hu hurriedly said: "Vice, I am vice. If we want to talk about good programs, our channel naturally still has some."

As a result, Director Hu said three or four, but Feng Yu had never heard of a single program. He had never seen it in his previous life, so naturally he would not have any impression. Besides, Channel 3 mainly focuses on operas, and the other programs are all rejected by Channel 1 and Channel 2. What good programs can there be? There will be no good music programs until after the stars, and then the art channels with very good ratings.

Feng Yu interrupted Director Hu's eloquence: "Director Hu, you also know that the reason why I advertise on CCTV is because CCTV is a satellite TV station, and the first channel can be received all over the country. Channel 3, to be honest, I’ve never seen it since I’ve grown up. How about this, since Mr. Hu has spoken, I’ll pay 100,000 yuan to buy a year’s worth of commercials, and you’ll give me at least three commercials every day. Each period should not be shorter than fifteen seconds, any period is fine!"

Your sister, isn't this director Hu the later boss of radio and television? The power in the future is not small, so Feng Yu should spend 100,000 yuan on emotional investment.

Hu Tai was overjoyed, the ad is less than one minute a day, any time is fine, and one hundred thousand yuan is just like this? With 100,000 yuan, their channel can also open a good program!

After Director Hu left, Feng Yu continued to talk with the director, but within five minutes, someone knocked on the door again.

"Old Jia, you didn't come here to help Channel 2 sell ads, did you?"

Deputy Director Jia smiled, and took the initiative to hold Feng Yu's hand: "This young man is Manager Feng, he is indeed young and promising."

He listened to the old nonsense just now, and today a stupid X came to the station, that is, Manager Feng of Taihua Company mentioned in Xiaocheng's advertisement draft. Channel 3 can easily get 100,000 yuan in advertising fees during unsold hours, why can't Channel 2 get more?

Hey, isn't this the boss of CCTV later on? The king of advertisements on CCTV is all made by him, and this person also needs emotional investment.

"You're Mr. Jia, right? You've won the prize. What's the matter?"

Director Jia said without hesitation: "Our second channel is a satellite channel, and it can be received all over the country. How about buying some advertising time on our second channel? The price will definitely give you a discount!"

The only thing Feng Yu has an impression of on the second channel is "Comprehensive Economic Information", which is the predecessor of "Half an Hour of Economics". It will not be officially revised until the end of this year.

"Economy Half an Hour" is a very long-lived program. Before Feng Yu was reborn, it still had a good ratings. The important thing is that the state leaders like to watch it.

It can be said to be the "spokesperson" of the national economic policy!

In this way, it is really worthwhile for Feng Yu to do some advertising.

"This matter, no problem, we still have some surplus advertising fees. "Comprehensive Economic Information" broadcasts our two advertisements before and after. How much is the advertising fee?"

Director Jia tentatively asked, "500,000 a year?" He thought that "Serving You" could make one million a year, and "Comprehensive Economic Information" would not be too much, right?

"Yes, but you can't name it, and you can't place advertisements, so I need you to do a special program for us, at least ten minutes! Our Fengyu brand humidifier is the most advanced humidification technology in the world, and it is also two The products successfully developed by the large state-owned factories after the army turned civilians can pay a lot of tax to the country every year, and can also create a lot of foreign exchange profits, so it’s not too much to broadcast it?”

Deputy director Jia looked at the director, he dared not agree to this matter. In fact, it is not against the rules, but he can't make a decision in front of the director, anyway, he will definitely fight with the director.

"Old Jia, you go back first, and we'll talk about this matter later, I haven't finished talking here yet." The director said displeased.

The director can see that this Taihua company has too much advertising expenses, and it seems that it can't be spent. In fact, this is the case. Feng Yu originally planned an advertising fee of 5 million, and both the Bingfei Factory and the Motor Factory were persuaded by Feng Yu.

But the five slots of Channel 1 only cost 2.7 million a year, including the sponsorship of "Serving You", it's only 3.7 million, and there is still a balance of 1.3 million. Of course he spends it Not distressed.

Anyway, this money can't be spent, and it has to be spent on TV stations in other northern provinces to buy advertisements. It doesn't matter if it is spent on CCTV or other provinces.

But Feng Yu had to get the advertisement on the first channel. After Yanwu's sales miracle became known this year, the advertising fee of the central station would skyrocket, surpassing that of the local station, and the auction would start in two years.

Feng Yu mentioned to the director about advertising for several years, but the director did not agree. The station also felt that since CCTV has such a good platform, it is impossible for the advertising fee to be lower than that of the local station. Why is the advertising fee of Modu TV station so much higher than that of CCTV station? Why is the advertising fee of Nanyue TV station lower than that of CCTV station much higher?

Isn't it because CCTV has never allowed commercial advertisements? Now that it is allowed, within three years, advertising expenses will inevitably top all TV stations. They still have this confidence.

In fact, Feng Yu also wanted to say something, the reason why CCTV's advertising costs are not up now is because it is CCTV. If Feng Yu wants to advertise, he has to find a relationship first before he can meet Section Chief Cheng. In Longjiang Provincial Taiwan, Feng Yu can go directly to him, the service attitude is too bad!

But the communication between the two parties was quite pleasant. Feng Yu was generous and didn't care about money. He agreed directly to some small sponsorships. It was only tens of thousands of yuan. It left a good impression. This investment is too cost-effective!

The next day, Feng Yu came to CCTV again, and the second channel also agreed to Feng Yu's conditions. Feng Yu happily signed an advertising and sponsorship contract with CCTV. The total price of the three channels was 4.5 million. Breaking the historical record of CCTV advertising fees!

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