Chapter 2013 There Is Something Wrong with Beidacang

After the contract was signed, companies in China continued to contact the United States. The United States has just experienced an economic crisis, and many industries have experienced a great decline.

But this decline is also an opportunity, and Huaxia's enterprises are just in the period of going out and developing.

Even the Huaxia Chamber of Commerce is studying whether everyone should go out together. In this way, the capital risk is smaller, and they can take care of each other when they encounter troubles. In fact, what they want most is to get Feng Yu's help.

Feng Yu is the richest man in the world, and he can eat well in the United States or even in any country in the world. Take the island country for example, how much resistance our Chinese companies have received in the island country, but what about Feng Yu, AIWA and The Sixth Sense, these two companies in the island country are also the number one in the industry, and Feng Yu is the controlling shareholder!

As the top developed country in Asia, the island country has a very high level of economic consumption. Regardless of its small size, it has a large population and more densely populated.

So the island country is a big market, but it is too late to enter now. The island country's own companies have already occupied all the market they can occupy, and they have been expanding overseas.

Feng Yu is also trying to extend the tentacles of the enterprise to the island country. The most successful one is the North Dacang Group.

In such a small island country, food is really a big problem. Moreover, there are many similarities between the eating habits of the island country and Huaxia, and it would not be too strange for Huaxia's products to arrive in the island country.

Just selling rice and fruits to the island countries every year makes the Beidacang Group a lot of money. It's a pity that this is too different from Beidacang's expectations. With the consumption power and population base of the island country, it shouldn't be true that the sales of the island country market only account for 8% of Beidacang's overall.

Feng Yu once told the chairman of Beidacang that hiring Masao Kameda as CEO will be very helpful in opening up the island country market. But not everyone believes in the islanders like Feng Yu, they still believe in the Chinese people even more, thinking they are their own.

Moreover, the strategy they set is to attack Europe now, the European market is bigger, and China has signed so many trade agreements with the EU, so they have an advantage.

But they forget one thing, that is eating habits. People over there are more used to eating bread, and the biggest grain output on your side is rice.

People are used to eating olive oil, but you mainly sell soybean oil, rapeseed oil and peanut oil. Even if it is some vegetables, everyone mainly eats differently.

In Western countries, onions and potatoes are very common vegetables. In China, cucumbers, beans, eggplants, etc. are difficult to make delicious in Western cooking.

Even if it is meat products, pork is the most popular in Beidacang, followed by mutton, beef, chicken and so on. And beef and mutton have no advantages in the West, because they also have pastures. Otherwise, where do all the dairy products in Europe come from?

Feng Yu felt that Beidacang only considered his own advantage, but did not see that it was also the opponent's advantage. It doesn't mean that you will definitely fail like this, but it will definitely be more difficult to succeed.

Feng Yu asked Masao Kameda how he would behave if he came to manage Bei Dacang.

Kameda Masao is very influential in the island country now. Didn’t the Kuyama Yukio he supported also succeed in taking the position? If he becomes the CEO of Bei Dacang at this time, it will not be too difficult to help Bei Dacang open the island country market. He can let Every supermarket in the island country has products from Beidacang, which is currently not done by Beidacang.

North Okura opened up some channels of AEON Co., Ltd., the largest retailer in the island country, but did not fully cooperate. This is the most failed choice for Masao Kameda.

Because Beidacang chose to cooperate with 7-11 at the same time, and 7-11 and AEON are competitors, so neither party gave Beidacang good conditions for cooperation.

Kameda Masao believes that we should only cooperate with one company first,

After fully cooperating and becoming its top supplier, we will cooperate with another company.

At this time, the original retailer is not willing to lose the partner of Beidacang. After you pay some benefits, you will definitely compromise.

Only in this way can we cooperate with the largest retail groups in the two island countries. Naturally, other small retailers will not be a problem, and they will take the initiative to cooperate with Beidacang.

This point can also be adopted in South Korea, Baodao, Malaysia, Nanyang and other markets.

Beidacang's model of cooperating with all partners is the most wrong.

Moreover, Beidacang actually chose Fast Retailing to be its agent in the island country, which is even more ridiculous. Fast Retailing is indeed the third largest retailer in the island country, but they mainly sell shopping malls and clothing, and have nothing to do with food.

Although their shopping malls generally have supermarkets, can they compare with other supermarket giants?

AEON is the overlord who can push Carrefour, the world's retail giant, out of the island country. If you don't choose such a company, what Fast Retailing would you choose?

Although Masao Kameda has never done much in the food industry, the business management of the company is similar in many aspects. This is why many corporate executives can switch jobs across industries and do well, and many of them are even actively recruited by others.

Feng Yu asked Zong Qingxian to have a good talk with Beidacang, but it was impossible, he hoped that Zong Qingxian could be the CEO of Beidacang. Zong Qingxian also started as a food maker, and has a higher prestige, and he is a Chinese, so it doesn't matter, right?

Beidacang has been able to develop from a local enterprise to the largest agricultural and sideline products company and food company in China, and even the largest in Asia. It has also received a lot of support from above, and of course Feng Yu's help.

Although Feng Yu is not the controlling party of Beidacang, Feng Yu has a veto power in this enterprise. Some business decisions, if Feng Yu wants to, can prevent them from being implemented.

Feng Yu disagrees with the chairman of Beidacang, so the one who wants to leave must be the other party. In fact, if Feng Yu wants to be the chairman of Beidacang, even if he is also the CEO, the other party has nothing to do.

The chairman of the board of directors generally decides the management of the company, and the CEO is really responsible for the operation. Feng Yu believes that the current CEO of Bei Dacang is unqualified and must be replaced.

In the other companies that Feng Yu participated in before, he did not intervene in personnel appointments, except for financial aspects. But this time, he will make an exception.

Because Zong Qing first went there for a talk, the CEO of Beidacang thought that what Zong Qing said was wrong. Now that the country has such a good relationship with the European Union, but not so much with other developed countries in Southeast Asia, we don’t mainly target In the EU market, you said to consolidate the position in Asia first?

We are already No. 1 in Asia, what else do we need? Next, Europe and the United States should be the focus. Even the expression and tone of voice mean that Zong Qingxian is old.

When Zong Qingxian came back, his face was very ugly. When was he accused like this? He took the initiative to tell Feng Yu that he wanted to be the CEO of Beidacang Group, and he wanted to show others that Zong Qingxian was not old yet!

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