Chapter 2041 Changes in the Electrical Appliance Market

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"Feng, when you're so happy, let's celebrate with some Chinese elements?" Kirilenko suggested.

Feng Yu gave Kirilenko a blank look. At the beginning, Feng Yu bought the manor here in Los Angeles. Later, Kirilenko came over twice and said that the house was decorated in American style. Feng Yu, as a Chinese, must have certain Chinese elements.

At first, Feng Yu thought that Brother Ji was going to promote Feng~shui with him again, but after seeing the gift that Brother Ji gave him, Feng Yu really wanted to ask, did you prepare this for yourself?

What is the biggest Chinese element in this room? Not those Chinese books, but a... mahjong machine!

Proper Chinese elements make sense anywhere.

What makes Feng Yu speechless the most is that in order to let someone play mahjong with him, Kirilenko let many executives of the Polar Bear Holding Group learn it. too much.

According to Brother Ji, this is the most representative of Chinese elements, and it should be vigorously promoted. This is the quintessence of China!

In fact, at this time, some casinos in Europe and the United States do already have mahjong machines. Many foreigners also find it very interesting to play, and many people are obsessed with it.

Ralph and Shepsov, CEO of Polar Bear Holdings, played with them, chatting while playing.

"Feng, the people from Thomson's side have contacted me and want to cooperate with us again. Three things."

"Touch. Five tubes. Has Thomson developed again? I heard from Philips last year that Thomson was still in the red."

Feng Yu was a little curious, where did Thomson get the confidence to cooperate with them? It was Thomson who said no cooperation at the beginning, and it was Thomson who turned to other companies for cooperation, so there is no need to talk about favors.

"What's the matter with development? It's just that it can't develop, so I think of you and me." Since the agreement between Thomson and Feng Yu Enterprise was torn up, the Eastern European market has also been lost.

Although Kirilenko doesn't run any electrical appliance company, he does have a sales company that has the best sales channels in Eastern Europe. If you have any products that you want to sell well in the Eastern European market, then you are right to look for Kirilenko, the retail boss in Eastern Europe is not a braggadocio.

Thomson just wanted to re-establish relationship with Feng Yu through Kirilenko and restore their glory.

Back then, Thomson was the leader in electrical appliances in the North American market and the top three in Europe. But now, there is no ranking.

The leader in Europe was taken by Philips, and Asia is full of competition. Brands from island countries and South Korea are all doing well, but the best ones are from China, and the same is true in the North American market.

The most successful brand here is not Feng Yu's brand, but a collectively owned joint-stock company - Haier.

At the beginning, Hier became the second largest home appliance market in North America, suppressing General Electric's appliance brand, but lagging behind Thomson.

After Thomson's death, Hier took advantage of the trend and ranked first in the global market of refrigerators and washing machines. It also performed well in the fields of televisions, kitchen appliances, and air conditioners.

And what is the brand with the highest TV production, sales and profit in the world at this time? Changhong is still Huaxia, and Taihua Holdings indirectly holds some shares through Fengyu Electric.

Who is the leader in the air-conditioning field? Geli is still a Huaxia brand.

Small kitchen appliances stand side by side. For example, Galanz, Haier, Meidi, Ximenzi, General Electric, Sanyo, etc. all have their own superior products. Before that, Thomson was the boss.

There was another very important reason for Thomson's quarrel with Taihua Holdings at the beginning, that is, Thomson asked Taihua Holdings to restrict the development of brands such as Haier, Galanz, and Gerry in Europe and the United States, and to help Thomson Occupy the Chinese market.

Feng Yu is not incapable of fulfilling this request, but how could he agree?

It’s fine if you don’t help the development of your own country’s enterprises, but in turn restrict it, and then help foreign enterprises to occupy the market, isn’t that a sell~country~thief!

It's useless Feng Yu said,

Zong Qingxian and the others directly refused. Coupled with some conflicts in business development concepts, everyone finally parted ways.

But after parting ways, Feng Yu's business development is still very good, while Thomson's business has gone downhill, and now it has completely declined, and many businesses have been divided up.

"Brother Ji, do you want to help them?" Feng Yu asked.

"I'm not interested, but I don't know what you think. That Thomson is really not good. Huaxia's electrical appliances are the most popular in Eastern Europe. The quality is good, the price is cheap, and the after-sales service is also good. "

In fact, the quality of home appliances and cheap prices are advantages all over the world. Even in markets like the United States and island countries, which seem to be developed countries and are very rich, you will find that the sales of high-end products are not good at all, and they are high in quality and low in price. That's what mainstream consumers want.

Many people said that Huaxia lined up and snapped up when there was a discount in some supermarket, but this was not the case abroad. But when you really go abroad, you will find that during Black Friday and various holiday promotions, American people are more crazy than Chinese people.

At least Huaxia's e-commerce is the most developed in the world, which can avoid the holiday rush of traditional supermarkets to a certain extent. Don't look at Amazon and Beibao in the United States. Compared with the prosperity of e-commerce, they can't do it.

Some things that can be done in China cannot be done in the United States because of cost issues. The population of China is so dense, the United States is far behind.

Kirilenko is not interested in Thomson, which saves Feng Yu the trouble of persuading him: "I am not interested either. Thomson betrayed us, and his downfall is his own fault. I am not interested in reaching out to the betrayer." .”

"Besides, the world's electric appliances are now mainly divided into five camps. The European camp has the backing of the European Union and has a great advantage in sales in Europe. The American camp, backed by the mature market of North America, also has a certain influence in Europe. The island camp has been a powerhouse in electronics for many years, and Asia, Europe, and America are all doing well. The Chinese camp has high quality and low price as its main advantage, but the brand promotion is a little bit worse. There is also the South Korean camp. The weakest one below, but it should not be underestimated."

For example, Hier is already the leader in the home appliance market, but its brand value is not high enough. The annual sales are more than 20 billion U.S. dollars, the net profit is about 10%, but the brand value is less than one billion U.S. dollars.

In some large companies, the brand value can even be comparable to the sales volume, and at the end it should be similar to the net profit. From this point of view, the promotion of brands such as Hier is still a little weak. The products are selling well, but the brand concept is not very good. Marketing, which is far worse than Fengfeng and other brands.

Made in China is very popular in the United States, but the brand made in China is much weaker. This will not work. Feng Yu wants to change this situation and let the whole world know that Made in China is the best, and the brand made in China is also the best!