Chapter 2042: Acquisition and Collision with Haier
Home appliances are indispensable products for people's lives. In modern society, especially in developed countries, many families even have more than one of the same kind of home appliances.
For example, many families have two TV sets, both in the living room and the master bedroom. In Europe and the United States, many families have two or even three refrigerators and different types of ovens.
There are two kinds of refrigerators in many American families, one is in the kitchen and the other is in the living room. In the living room, there are usually drinks, drinks, etc., and even smaller ones are placed under the coffee table.
There's even a special freezer for outdoors to hold some grilled food.
Many people in China think that people from the Northeast can cook skewers, and there is nothing that a meal of skewers can’t solve. In Europe and the United States, it is more common for families to cook skewers by themselves.
Many Chinese people say that their diet is unhealthy. Look at how much people in Europe and America pay attention to their diet. That's all bullshit, there's too much junk food in Europe and America.
Don't you know that these are not healthy? I know, but it's delicious. Moreover, the harm that these can bring is not as terrible as the media said, and the metabolism of normal people is enough to handle it.
If in order to live, all kinds of diets formulated by nutritionists and sports programs formulated by doctors, then you don't want to do anything on this day.
The reason why many athletes indulge in various indulgences after retirement is because they were driven crazy by these in their sports career. Their sports career is still relatively short. If they do this all their lives, how much fun is left in life?
Xu Lihua, Jiang Wanmeng and others discussed with Feng Yu that Fengyu and Aihua are well-known in the electronic field, but in the field of electrical appliances, since DVDs and other products can no longer be sold, only a few such as bladeless fans and hand dryers are left. There are several products, and the reputation is plummeting, not as good as G-BOX.
Although there have been cooperative research projects with Gerry, Galanz, etc., their shareholdings are too small, and they have no effect on promoting their brands, so they all believe that they should expand overseas.
They still have great advantages in the refrigeration department, image department, etc., so it will definitely be no problem to vigorously promote air conditioners, refrigerators, TVs, etc.
If we wait for a while, I am afraid that everyone will regard Fengfeng and Aihua as electronic brands, and no one will ever think that they were once very powerful in the field of electrical appliances.
After referring to the Chinese market, they believe that it is more appropriate to promote it in the Southeast Asian market first, because the market structure is relatively similar, the population density is large, and the consumption capacity is also good.
Jiang Wanmeng and the others have taken a fancy to the island country market, because Masao Kameda is still there, which can help them avoid many troubles, and even buy one or two island country brands. If it doesn’t work here, then try it in the Indian market. Tower Group and Taihua Holdings are also very good partners.
Of course, Feng Yu agrees with this point. The person in charge of the following subsidiary is actively exploring new markets, which is exactly what he would like to see.
Three months ago, they screened the island market, looking for brands that could be acquired. Don’t think about Dongzhi, Suoni, etc. The other party will not sell, and the other party also promotes the product with a core brand, unless it can be acquired as a whole, but it is not realistic. Behind the other party is the world’s number one Big consortium.
After a detailed investigation by Masao Kameda, he finally recommended a brand, AQUA, a sub-brand of the island country Sanyo Electric. Its white goods business is not bad in the island country, and it is also well-known in several Southeast Asian countries.
White goods generally refer to electrical appliances used to replace labor and improve environmental quality, such as vacuum cleaners, air conditioners, refrigerators, washing machines and so on.
The corresponding black home appliances are home appliances that provide entertainment, such as TVs, DVDs, game consoles, stereos, telephones, cameras, and so on.
However, due to the impact of the economic crisis in the past two years, they made a decision-making error and lost a lot. Now the debt ratio is not very high, but they do not make money at all, and they have the intention to sell.
Masao Kameda and Jiang Wanmeng went to contact,
I hope that it can be acquired as soon as possible, in the name of a joint venture between Fengyu Electric and Aihua Electric. No matter which company is acquired, Feng Yu can make money, but for those subsidiary executives, of course they have to fight for it.
Fortunately, they also know how to restrain themselves and have not engaged in any internal competition. Of course, they have developed many products together over the years, and the cooperation between the two parties is still very pleasant.
But immediately afterwards, Feng Yu received a call from Masao Kameda, saying that he had met an opponent in the acquisition, and it was still a Huaxia company, that is, Hier, and he didn't know how to deal with it.
If you look at it normally, of course it is a competition, and Masao Kameda is also confident of winning, but the opponent is a Chinese company, and the boss generally does not compete with his own people.
Hier has done well in the Chinese market and the North American market, but the development of other Southeast Asian countries is mediocre, especially since they have long wanted to fully enter the island country market, and they just lack an opportunity.
In Europe and North America, they also want to acquire some competitors, expand their home appliance market share, and maintain their dominant position.
Hier is also good at white goods, black goods they only focus on a TV. So they also fell in love with the AQUA brand, and are also in contact with Sanyo Electric.
If it weren't for Masao Kameda's wide network, he wouldn't have known about this matter at all, and was almost blinded by Sanyo Electric, and then forced to raise the purchase price.
Both of them are likely to increase the purchase price for the sake of the market, which is what Sanyo Electric hopes to see.
Now the question is whether to compete with Haier or not. If they are willing to spend money, they still have a great hope of winning, but it will definitely affect the business operation and it will not be very cost-effective.
But if you give up, there will never be such a good opportunity again, and it will be even more difficult to enter the island country market.
The AIWA brand focuses on music, at least it has to do with sound. TVs make sense, but you can’t make air conditioners, refrigerators, washing machines and so on.
It is also because of the presence of AIWA in the island country market, the development of Fengyu brand here is not good. Aihua was originally the Chinese transliteration of AIWA, and it has never appeared in the island country market at all.
If it is Feng Yu himself, then the big deal is to give up, it is just an island market, how much money can he make in a year? Leave it to Heyer, they are all of us anyway.
Although Hier has some German shares, the vast majority of the shares are still in Huaxia, which can be said to be the absolute controlling party. It also made Germany completely unable to intervene in the operation and management of the company, and honestly waited for the money to be distributed.
But Feng Yu didn't care about these things. Jiang Wanmeng and Xu Lihua cared. Other executives with shares in Fengyu Electric and Aihua Electric did care. This represented their interests.
Feng Yu thought about it, maybe he should talk to Zhang Ruimin, this one, Feng Yu also wanted to have a good chat.
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