Chapter 2064: Ways to Promote Payment Packages

Companies such as Amazon have increased their investment in the UK. .In their view, the UK market is very similar to the US market, and it should be easy to promote.

In fact, the UK market is easier to promote than the US market because of its small size. However, the promotion of payment software has encountered problems.

Since PayPal and Beibao began to promote vigorously, other banks and other financial institutions have seen the hidden benefits.

They found that this Internet payment software has many similarities with banks, especially the account transactions.

The bank's most valuable asset is its account. Knowing the company's capital flow when taking out a loan can help you better assess risks. Various financial products can be launched in a targeted manner and sold to target customers in a targeted manner.

Why is it said that there were many payment software in the previous life, but only Ma Yun's Ant Financial is called the real Internet finance, because it has mastered the current accounts.

This is a part that traditional banks absolutely cannot give up. After they discovered that Internet payment software has this function, they also began to promote their online bank payment.

And not only on computers, but with the rise of smartphones, they developed mobile payment apps, which greatly affected the promotion of AliPay and Baibao.

It’s okay for Baibao, it has a handling fee, and the profit is clearly visible. The payment package has no handling fee, and the main thing you get is the account resource.

This also leads to a very large initial investment in the payment package, which is much larger than that of Baibao. Promotion requires expenses, and there is no profit yet, which puts great pressure on the payment package company.

The business of Amazon and others has not been affected, because when they promote, they not only have the two payment methods of Paypack and Baibao, but also various online bank payment methods.

Many people still trust the bank more, and the bank also proposed some incentives, such as the exchange of consumption points for gifts, etc., which slowed down the growth of the number of users of Alipay and Baibao.

To promote these software, it is not enough to rely on ordinary advertising methods. Feng Yu told them that they must know how to innovate.

How does advertising innovate?

Feng Yu told them the most unexpected way, that is to send money!

How to promote the past life payment package, WeChat payment, etc., is most obvious in the Chinese market, that is, giving money. Whether it is shaking red envelopes or collecting five blessings, it has greatly increased the number of users.

Internet products, the number of users is the basis for profitability. Just like Twitter, it obviously doesn’t have much profit means, but because of the huge number of users, especially the active users, their valuation keeps increasing, and now it has been estimated at tens of billions of dollars.

In the eyes of those financial analysis experts, with users, even if you can't make any innovative products, you can still make money by imitating the trend.

For example, Huaxia oq space, which has an oq farm, and then Huaxia.com also launched Huaxia Farm, which was free of charge at first, but when many users became addicted, they began to launch various value-added services.

Such as spending money to cultivate land, spending money to buy dogs, spending money to decorate the farm, spending money to buy new seeds and so on. When the game was first developed, everyone thought it was boring, but in fact, everyone who played it was obsessed with it.

Watching the computer all night to steal food, and getting up regularly to steal food in the middle of the night, there are countless people using various paid plug-ins, even Zong Qingxian and the others played this at that time.

It is said that once the farm came out, the efficiency of those office workers was seriously affected, but so what, aren't many people playing again? Even if it is promoted on Facebook, there are still many Europeans and Americans playing it.

The fun of upgrading, the sense of accomplishment of cultivation, the secret joy of stealing vegetables, and the satisfaction of harvesting are the same for all netizens.

Therefore, Feng Yu believes that the methods that can be promoted in China in the previous life can also be promoted in other countries, because basically netizens all over the world have many similarities.

"Boss, send money to promote? Can this person be trusted?" Wu Zhigang was a little skeptical. Now many online games are promoted like this,

When you come, you will give money or something, but at first glance, it is not the gold coins in the game.

"Other people say that maybe no one believes it, but what I say, many people will believe it. What's more, we can find a notary organization to notarize it to let everyone know that it is legally binding."

"And if the number is low, no one may believe it, but when the number is high, many people are willing to try it. After all, this is cheaper than buying a lottery ticket on the surface, and you don't need to pay a penny."

Wu Zhigang thought about it, and it was true. It's like buying a mobile phone and picking up a mobile phone with a shopping ticket. This kind of participation is definitely not as high as that of passing by and randomly picking up a mobile phone.

It's not that the old men and women in Huaxia like those free lottery draws, those people abroad also like it, and the rich are still a minority after all.

And the sense of surprise of winning the prize is often far beyond the value of the prize.

"Boss, how much money do we spend on lottery promotion?"

"One billion."

"How much? One billion for the lottery alone? Doesn't the advertisements not count?" Wu Zhigang was taken aback. That must be too much.

"You heard me right, it's one billion yuan. Although it's RMB, I don't think it's enough. Huaxia needs a hundred million RMB, and at least 50 million US dollars and 50 million euros in bonuses, plus the UK, Markets such as island countries also need a lot of money, one billion may not be enough."

The payment package in the previous life was waiting in Huaxia, which was worth 200 million. This was when the payment package was already very popular. However, the effect it can bring is far more than 200 million.

As long as the advertising effect is good enough, let alone one billion, two billion is worth it!

Just like the Brain Residual Fund back then, with a loan of 200 million yuan for advertising, and sales that year exceeded 2 billion yuan, Shi Dazhu turned around in one fell swoop, became the king of health care products in China again, and returned to the ranks of the rich list.

"Then what is our specific method? How do we calculate the lottery? Draw once for each account? Or can we draw a lottery every day? How do we set the level of prize money?"

Feng Yu shook his head: "There is no bonus level, just one level. We call it a card lottery. Each participant collects a few cards, for example, five cards. After collecting all the cards, they will be divided equally according to the total number of people. bonus."

"If only one person has collected, then this person will enjoy the bonus exclusively. If 10,000 people have collected, then 10,000 people will share equally. Let everyone feel that the fewer people who participate, the more likely they are to share. money."

"Boss, isn't this right, so they won't tell other people?" This way, there are fewer people who share the money, so they can get more money.

"No, there is another point called card exchange. I don't have the cards you have, and you don't have the cards I have. You can give them to each other. This will require them to add more friends to help us promote. Believe me, this game will Detonate the whole people's upsurge again!"

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ps: The fourth new book "Domestic Animation Adventure" has a different story and is even more exciting. Everyone who has read it agrees. Go and read it~ (to be continued...)