Chapter 2027 Unsolvable Dead End?

Still the same as in the previous life, this method can't solve the problem at all. Why Alibaba was blocked from going public in the United States in the previous life, and it was extremely difficult to think of listing in London, and it was even difficult to open a branch there, because the other party said that Taobao was full of fake products. This is a very real problem. Even a seller of counterfeit products can be listed, which will affect the reputation of the entire listing industry. Don't Ma Yun know about this problem? Of course he knew, but now there is a problem in front of him, that is, they realized it too late. The technical problems mentioned by Ma Yun are not insurmountable, but the amount of capital that needs to be invested is larger. From a long-term perspective, it is worthwhile. Anyway, in the future, we still need to raise funds to go public, and now even high-debt operations are fine. How many investors are waving checks and waiting to buy Alibaba's stock. The most difficult thing is that Alibaba cannot lose customer resources. This customer includes buyers and sellers. It's easy for buyers. Most of them are here for cheap at this time. If you are not cheap enough, they will not buy it, and the traffic will plummet. A decrease in traffic naturally means a decrease in sales and profits. Then other competitors in the C2C field have an opportunity. Now the biggest competitor of Taobao.com is not Yibai eBay. This joint venture website of Yibai in China has already lost. Although it didn't lose money, it was far from reaching the original goal of occupying the Chinese market. The biggest competitor is Paipai, a shopping website owned by Penguin. Relying on Penguin's strong user base, the number of users has grown extremely rapidly. Just one penguin pop-up window, how many people noticed this website, who made almost 80% of the netizens use the OQ number? Today, the number of users of the OQ account has caught up with MSN, which Microsoft did not expect. Even before Feng Yu was reborn, he owned various instant messaging software and social software, but OQ still has the largest number of active users in the world, because many Chinese companies have turned it into a kind of online office communication software. That is to say, no matter work or life, OQ is very easy to use. Coupled with the growing number of its game-side users, it also feeds back the OQ chat tool. This was the case in Huaxia in the previous life. There was a lot of competition between Alibaba and OQ, because many ideas overlap, and each has its own huge user base, and both want to develop more business profits. The same is true in this life. When an enterprise has grown to its current scale, business expansion is inevitable. Every network technology company is exploring more ways to make profits. After Ma Yun was worried about cracking down on counterfeiting, users all ran to take pictures, which was an unbearable loss for Alibaba. As for the sellers, because Alibaba started to provide value-added services, unlike the original ones that were completely free, the profits of some merchants have been greatly affected. They will sell fake products in order to expand their profits.

At the beginning, they used the low price of fake products to attract customers. Later, they found that many customers bought fake products knowing they were fake, just for the sake of cheapness. Then they might as well sell fake products to make more money. "Old horse, think about it. Is the method you mentioned really feasible? You split the website, which will definitely have a lot of effect, but you still need to let Dibao pour in the other two websites. Traffic, right?" "Split the website and divert users, so Alibaba's market position will be challenged. If you crack down on counterfeiting at this time, the rate of user loss will be faster. Don't forget that other websites are also making efforts. "Not only in the C2C field, but Jingdong, Susuo, and China Media are also staring at this market, not to mention foreign e-commerce giants such as Amazon and Yibai have entered the Chinese market and are looking for opportunities to expand Woolen cloth. "Then what do you say?" Ma Yun also had some headaches about this. After becoming the market leader, no one wants to be surpassed, especially because of his own decision-making problems. "It's simple, hit hard and crack down on fakes. At the same time, I will tell other websites that they also want to crack down on fakes at this time. Let's launch a nationwide joint anti-counterfeiting operation." "In this way, Ali As a leader, you will naturally get some positive image, even this image is not bad. Of course, the anti-counterfeiting will not destroy all the cheap goods on Taobao. Some small brand products are cheap in themselves, they will still be caught Keep it." "Users don't need to browse through similar product stores one by one when they buy something, so as long as we have the product that the user searches for and it is indeed cheaper than other stores, then the vast majority of users can be retained." " At this time, if you cooperate with your split website, the effect will be even better. You split the website to do B2C, right?" "Director Feng read our report, right? We have always had this idea, and we did it at first. B2B, and then have experience in C2C, it will definitely be no problem to create a new model after this combination.” Feng Yu didn’t read the report carefully at all, but that’s what Alibaba did in his previous life. The biggest advantage of B2C is that the credibility of the company is higher, and the company is less likely to sell fake products for the sake of reputation. However, this cannot fundamentally solve the problem. There are still many people who buy fake products in specialty stores. The best way is to jointly attack the enterprise and the state, but this can only treat the symptoms but not the root cause. The root solution is to raise everyone's awareness so that everyone no longer wants to buy fake products, which requires everyone to have money in their pockets. When you only earn 1,000 yuan a month, you must choose cheap clothes when you buy clothes, because you may not be able to afford expensive clothes with your annual salary. But when you earn 100,000 yuan a month, when you buy clothes, you will start to choose styles, materials, brands, etc., and you are willing to buy clothes that cost more than 10,000 yuan. It takes a long time to change the concept, and it takes a long time for people to live well, so it is difficult for fakes to disappear, but the rate of fakes can be controlled. Some people once said that the peak fake rate on Taobao.com is 80%, which is too scary. Feng Yu believes that more than 10% is very serious, and since the scale of Taobao.com, the counterfeit rate has never been lower than 20%! Ma Yun didn't agree directly, but said that he had to think about it. It seems that he still couldn't make up his mind. Because if the blow is too strong, it will really shake the foundation of Alibaba. Feng Yu said that we have jointly cracked down on counterfeiting, but other companies developed later, with fewer fakes, and they will complete it faster, thus beginning to attract users who left from Dibao. Dibao is the biggest source of cash for the entire Ali Bar, and it is the foundation, which really cannot be shaken. Seeing Ma Yun's hesitation, Feng Yu didn't say anything more. In fact, he has no good solution. It seems that Alibaba has fallen into an unsolvable dead end. However, Feng Yu thinks there is another way, but he doesn't know if Ma Yun is willing to agree.        Poor Four Talks  The first update, thank you all for your support, please vote for the new book of the fourth brother~