Chapter 1184: National Debate

"Taihua electronic cigarettes are not tobacco, but they can also be smoked."

"An epoch-making product, an invention of Bonjour, Taihua Electronic Cigarette, which does not contain tar."

"The choice of hundreds of millions of people, you deserve it."

These advertisements appeared on various media in the United States, and many people were very surprised. What is an electronic cigarette?

Electronic products, as the name suggests, must use electricity, right? Cigarettes, that is the entrance, many people's first reaction is to smoke electronic cigarettes, just like eating batteries!

Feng Yu also looked at the advertisements in the newspapers, and Guo Shina saw that he was trying to place advertisements in the newspapers. The next step should be TV stations, the Internet, magazines, etc.

But the next day, Feng Yu realized that something was wrong. Why did newspapers start to satirize e-cigarettes? To say that e-cigarettes are self-deception, that there is no way to combine e-cigarettes with cigarettes, is a false proposition!

No way, is Guo Shina's popularity so bad? After promoting a product, someone will immediately jump out and sing the opposite? Guo Shina may still be the chairman and CEO of IBM, those people dare to be so sarcastic?

Then, Gerstner's tobacco company rebutted in the media, saying that this is a substitute created for the health of smokers, which can greatly reduce the harm of smoking and the harm of people around smokers. .

At the same time, this article also wrote a comparison of the main components of tobacco and e-liquid, and explained that e-liquid was developed by a pharmaceutical company and is used to quit smoking.

The pharmaceutical company that invented e-liquid is the Huaxia Bingcheng Pharmaceutical Group that developed Weige, and continues to create miracles.

This year, the sales of Viagra in the United States have further increased. Although Pfizer has changed the formula and developed a Viagra slow-release drug, which can maintain excitement for a long time, but sick people feel that the effect is slow after taking it, and they are not sick. After taking it, I feel that the effect of the medicine is too long-lasting, which affects normal life.

Therefore, this type of drug is still best-selling Viagra from Bingcheng Pharmaceutical Group. There is also a company in Germany that has developed a drug similar to Viagra. The main ingredients are the same, and some other ingredients are added. Between Vigo and Pfizer's drugs, it is also Vigo's main competitor.

But in any case, Viagra, as the pioneer, is still the most famous. Most people want to buy similar medicines, and the first choice is Viagra, not other medicines.

As for the fact that Viagra is a prescription drug, many countries have very strict regulations on it. That’s all nonsense. Sleeping pills are still prescription drugs. When you really want to buy them, aren’t there people who can buy them? Not to mention that those pharmacies also saw Vigo's profits,

They will automatically help to fabricate some prescriptions to meet the inspections of the government departments.

In this regard, the United States is even worse than China.

And along with it, the name of Bingcheng Pharmaceutical Group, which produces Vigo, is becoming more and more known to more people. This has also made the nutritional medicines produced by Bingcheng Pharmaceutical Group more and more popular.

And Bingcheng Pharmaceutical Group has acquired a pharmaceutical factory in Canada, specializing in the production of nutritional medicines and Viagra, which are used to sell to North America, and at the same time try to gain a foothold in North America.

Feng Yu understands that this article is that Guo Shina deliberately brought Bingcheng Pharmaceutical Group into the publicity according to the contract requirements.

It’s just that the Taihua brand is not well-known in the United States, but this article specifically emphasizes that this Taihua electronic cigarette is a subsidiary of the Taihua Holding Group, which is enough.

Although "Fortune" is very reluctant to admit it, Taihua Holding Group is still among the top 500 in the world, although it ranks in the bottom 50. But many people also think that it is because many companies under the Taihua Holding Group are not listed, so the market value does not appear to be high.

Of course, if "Fortune" knew that the major shareholders of Xinlang, Ruohu and other companies are also Taihua Holding Group, perhaps this ranking will rise a lot.

In Feng Yu's view, there is absolutely no problem for Taihua Holding Group to rank among the top 50 in the world. Although the top 100 companies on the list at this time all have a market capitalization of hundreds of billions of dollars, they are all obviously inflated.

For example, WorldCom, Enron and others are also on the list, so we know that this list is actually very problematic. What "Fortune" investigated is only superficial.

If the chairman of Taihua Holdings Group wasn't Feng Yu, maybe he wouldn't even be on the list.

With these two prefixes, many people are curious about Taihua electronic cigarettes and plan to try it. However, the newspaper said that electronics and cigarettes cannot be combined at all, which made many people feel very reasonable. Have you heard of electronic cheese?

In the next few days, two factions began to form in the newspapers. One said that e-cigarettes were a scam, and the other said that e-cigarettes were an epoch-making product that perfectly combined technology and tobacco substitutes.

...

"Boss, what is Gerstner doing? Why did e-cigarettes fall into the whirlpool of public opinion?" Ralph was a little unhappy. He felt that the boss seemed to have chosen the wrong agency this time.

Guo Shina is old, and he is not as vigorous as before.

Feng Yu said with a smile: "Didn't you realize that the debate on e-cigarettes on both sides is increasing the popularity of our Taihua e-cigarettes? Although the public opinion is mixed, the sales of e-cigarettes are surging."

Ralph was stunned, thought for a while and asked: "Boss, what do you mean, this debate was deliberately condoned by Gerstner?"

"More than that, I suspect that the original debate articles and even critical articles were written by Gerstner. Didn't you find that many people have joined the discussion of e-cigarettes now? Including online news, online forums, Even some TV programs are discussing e-cigarettes, and the term e-cigarettes has attracted more and more people’s attention.”

Another advantage of the Internet is that the scope of communication is wider, and the more people discuss it, the more popular it will be to increase the popularity of e-cigarettes. Even if they are curious, many people will buy it back and try it.

This marketing method made Feng Yu secretly applaud. Guo Shina, really amazing!

Only then did Ralph put away his contempt. It turned out that this was all Gerstner's marketing skills. From this point of view, Gerstner still deserves the name.

"Then boss, should we push?"

Feng Yu shook his head: "No need. Guo Shina is in good control of the current rhythm. If we join rashly, it may backfire. By the way, did Guo Shina release that news?"

"It's been released, and we'll know tomorrow how big the response is. Boss, can this really be imitated by many people?"

"Everyone has curiosity, and you haven't noticed that your teenagers in the United States are more free at best, but lack of discipline at worst. So the proportion of teenagers smoking here is higher than ours in China. Too much. Let them be more interested in our e-cigarettes, which is better than ordinary tobacco, right?"

Feng Yuxin said, let us try this kind of marketing method with you, the United States. ( )