Chapter 1200 Liquid Crystal VS Plasma

At this time, there are already many users in the market, choosing more space-saving and clear flat-panel TVs. In addition, applications such as computer display screens, it can be said that plasma technology is developing very fast.

However, there is also a flat-panel TV, which is clearer at this time, especially in terms of viewing angle, plasma is better, and also has obvious advantages in terms of contrast and grayscale, and the layers are more abundant.

Philips is one of its main businesses in TV manufacturing, and Feng Yu has entered the field of TV manufacturing after the stock exchange with Changhong, although Changhong is now more involved in the production of LCD monitors for computers , this profit is higher.

Changhong is also the first manufacturer in China to attack plasma technology, and Philips is also doing its best to research plasma technology. But I have to admit that the plasma technology is currently still stronger than those manufacturers in the island country.

For example, Hitachi, Songxia, Pioneer, etc., and South Korea’s Four Star Group, LG, etc., are both plasma and LCD technologies. Neither of them is considered the world’s top, but the difference is not too much. Next are companies such as Suni and Dongzhi in the island country, as well as some companies in Baodao.

Further down, there are companies such as Thomson, Philips, Changhong, and tcl. As for the United States, they also sell products from Asia and Europe.

At this time, plasma technology is actually better than LCD technology, at least it is more suitable for TV, and it is indeed better than LCD TV in terms of eye protection.

However, plasma TVs have several major disadvantages.

First of all, the plasma TV can only be made bigger, not smaller, and the smallest is more than 40 inches! This eliminates the possibility of plasma entering the field of computer monitors. At least for personal computers, few people use such a large screen. Before Feng Yu was reborn, it was also rare.

Because people are generally very close to the monitor, it is too big and looks really uncomfortable.

Secondly, plasma has more advantages when dealing with dynamic images, but it is not as good as LCD when it comes to static images, especially the static resolution, which is similar to LCD for the time being, but in the future, it will still be left behind by LCD.

Another thing is that when a still image appears on the same position of the plasma screen for a long time, screen burn may occur. That is to say, when watching a DVD on a plasma TV, it is not suitable to pause for a long time. Because the plasma uses voltage to activate the special gas in the imaging unit, if it is excited for a long time, it is easy to burn out. Liquid crystals, on the other hand, use current to change the crystal structure in the transistor, which is relatively stable.

So when the plasma TV is turned off, I often find that it is obviously turned off, but why is there still a picture on the screen?

The liquid crystal power is stable, and the plasma will dynamically adjust the wattage according to the intensity of the external light. In other words, the wattage of a plasma TV is a range, not a fixed one.

The most important point is that Songxia and other companies monopolize the upstream panel resources of plasma and the entire industrial chain in order to ensure profits and technological leadership, and refuse to share with other companies. This, they argue, can lead to higher profits.

Indeed, plasma TVs at this time are more expensive than LCD TVs, and the profits are naturally higher.

Philips and Thomson are also giants in the European TV field. Now they are also facing a choice, whether to give up plasma and specialize in LCD, or choose to be like South Korean companies, with two legs in parallel, or give up LCD and specialize in plasma .

The plasma technology jointly developed by Philips and Fengyu Electronics is already leading the world, and several production bases have been established in China and Europe. Of course, it is impossible for them to give up liquid crystal technology. Not just TVs, but also the huge market for computer displays.

But Thomson believes that plasma TVs have more advantages, and flat-panel TVs should choose plasma. This is equivalent to dividing flat-panel TVs into two camps.

People in South Korea who are on two boats like South Korea will definitely not be able to make a lot of money!

In his previous life, Thomson was also one of the supporters of plasma. As a result, the profit of plasma became lower and lower.

The injured Thomson also lost money, and finally fell in the 2008 world financial crisis.

Feng Yu still doesn't want to lose Philips as a partner. Without them, the advantages of plasma technology cannot be guaranteed. Color display, viewing angle, response time, resolution, etc., all require huge capital and technical effort to research.

Feng Yu persuaded Philips to give up plasma and focus on LCD. For the time being, it seems that plasma is not as good as LCD TV. But Feng Yu told Philip that the development of computers will be faster and faster in the future, and the market here will surpass that of TVs.

TVs include traditional fluorescent display TVs and flat-panel TVs, and flat-panel TVs are divided into LCD and plasma. As long as we maintain an advantage in one aspect, we will be invincible.

Besides, as their production capacity expands, the cost will become lower and lower. The price of plasma remains high due to the low production capacity, and LCD will have a good price advantage at that time. With the improvement of other technologies, liquid crystal will certainly be able to replace plasma.

If Philip insists on keeping both legs parallel, then Feng Yu can only choose to slowly get rid of Philip in LCD TV technology, even if he invests more, he will do it by himself. Anyway, there are technicians from Changhong, and Tcl can be brought in at that time.

Hearing Feng Yu's question, Gage said seriously: "Mr. Feng, on behalf of Philips, I will give you an affirmative answer. We will give up plasma technology research and focus on liquid crystal technology."

"And your cooperation with Thomson?"

"Thomson researches alone. If the research results are obtained, we can buy their patent license. Thomson is one of the companies with the most patented technologies in the consumer electronics field. They can make a lot of money every year by relying on patent licensing."

Thomson is still on the old road, and he doesn't know whether he will go bankrupt in this life. However, Philips agreed with Feng Yu's suggestion to give up plasma research and focus on liquid crystal technology, which made Feng Yu heave a sigh of relief.

In this way, it is much easier to stay ahead in LCD technology. Competitors are nothing more than Suni, Dongzhi, Four Star Group and other island countries and South Korean companies. As for the companies in Baodao, they are in the second echelon.

Unbeknownst to Feng Yu, Thomson immediately cooperated with tcl to build a factory in China and established tkk company, specializing in plasma TV technology. And Changhong also specialized in LCD TV technology under Feng Yu's suggestion. As for plasma TVs, let them be given to TCL. Anyway, there are not many people buying them in China. With them, they can also block companies from island countries and South Korea to a certain extent. In fact, most people can't see the difference between LCD and plasma at all.

Feng Yu told them, don't worry, plasma technology belongs to the high class. If no one responds, more manufacturers will invest in the embrace of LCD, and by then, it will be the end of plasma TVs!

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