Chapter 1219: Internet TV Station

Feng Yu suddenly thought that some variety shows in his previous life, especially talent show variety shows, swept many countries. If these programs are titled advertisements, the effect should be very good. If these variety shows can be produced now, wouldn't they still be able to collect copyright fees?

At that time, not only the copyright fee, but also the binding condition, that is, the advertisements of his products must be inserted. Just like when the island country sold Huaxia animation, it had to include Panasonic's advertisements.

The premise is that Feng Yu must first have a program to broadcast. He didn't intend to continue to cooperate with CCTV. The copyright of the Fengyu-Happy Dictionary was suddenly taken away by CCTV. There is also Songjiang-Lucky Fifty-two, the copyright is also owned by the central station.

This time, Feng Yu intends to export the copyright. It doesn't matter how much money you have, what's important is a good program, which can greatly attract the audience and promote the product well.

For example, the talent show, which appeared in the past few years, swept across Europe, America and Asia. Not to mention the copyrights sold to many countries, the versions in various countries are also extremely popular.

The production of the program is very simple, it is nothing more than finding three celebrity judges, and then selecting some girls from sea to participate in the program. As long as you perform well on the spot, you will be loved by the judges. The three crosses represent the attitude of the judges.

And China has the largest population, and the most talented people, or folk masters, Feng Yu believes that this program will definitely become popular all over the world.

But first, Feng Yu needs a playback platform. Although Ruanhu's video website has already started to be officially put into operation, due to the fact that Huaxia Network is not doing well overall, there are not many people watching videos on the Internet, and it is still in a state of losing money.

However, at this time, the network in the United States has been well established, and some video websites have also appeared. But like Ruanhu, it is also in a state of losing money.

Their current goal is the same, they want to attract users, and then seek value-added benefits in the future.

However, Feng Yu thought of a good way. Later, he could still authorize the copyright to CCTV, but keep the copyright of the program in his own hands.

Anyone who has been on the Internet or has a mobile phone in the previous life should have heard of it, and even most of them have used Internet TV.

IPTV, or Internet-based television programming. This is already available in Europe and the United States. They use set-top box TVs, and they are also a type of Internet TV.

However, what Feng Yu has to do is only PC Internet TV, that is, the operation method of watching TV programs on the computer. In the previous life, Huaxia had too many Internet TVs, not only those video websites, but also major TV stations,

I also got it all done.

The advantage of TV stations is that they have the copyright of various programs and there is no shortage of programs. Not only can live broadcast, but also on-demand, and later, set-top boxes are also equipped with these functions.

Then Internet TV has been developed to mobile phones, and it is more convenient to spread through mobile networks. Even many working young people do not have a TV at home. They usually watch TV programs on their computers or mobile phones.

The cost of the set-top box is more expensive than the Internet fee. If the computer screen is large, it is not bad compared with TV. The only disadvantage is that once the network is unstable, it will greatly affect the viewing experience.

And what Feng Yu wants to do now is just a prototype. Live broadcasting and the like are limited to the speed of the broadband network. It is definitely not possible now, but recording and broadcasting is definitely no problem.

Some people who want to watch TV programs but miss the time will choose to watch programs on the Internet. At that time, not only will the TV station's platform be used to advertise the network platform, but also the product will be advertised on the network platform, which will serve multiple purposes.

The core issue is how to obtain the right to operate Internet TV, or even the right to operate Internet TV.

At present, there is no separation system between production and broadcasting in China. There are not so many program production units. All program production comes from TV stations.

Feng Yu's doing this is called innovation, but it is not a challenge to the status of the TV station. But Feng Yu believes that he can succeed.

...

"Master Jia, which department do you think needs to be stamped and approved for this procedure?" Feng Yu tapped Erlang's leg while sipping tea.

"Mr. Feng, what are you, an Internet TV station? When did you hear that the TV stations in our country can be operated privately?" Mr. Jia was a little helpless, why did Mr. Feng have so many novel ideas.

"Earlier, our country's newspapers were all official. Didn't they also allow private contractors later? Including magazines and even publishing houses, don't they all belong to the news media? Newspapers can do it, why can't TV stations? Our network TV stations are acceptable. Your guidance."

Feng Yuxin said that it was only a guide. If you want to command, you can't.

"President Feng, is there no precedent for this?"

"Isn't there a first time for everything? I told you to place advertisements in the program. Now you do this in every program? I said titled advertisements, how many of your programs have been named now? Even the airing time of a TV series has an XX theater, isn't that the title?"

Feng Yu gave Jia Taichang a blank look, there is no need to say your nonsense, just say what you want. It's not the first time to cooperate, who are you, when I don't know?

"Mr. Feng, you have this Internet TV station. I can understand what kind of product it is, and I know that there are such products abroad. But our country's network construction is not very good. You haven't done anything in China?"

"Mr. Jia, you can't fool me. Does our country plan to do digital TV? Our network TV is also a kind of digital TV, right? Digitization of video, broadcasting of IP, and broadcasting of streaming media. Is it an attempt for the country? If we succeed, then CCTV can be our own network TV station in the future, so it can be regarded as accumulated experience, right?"

The country has already discussed that it is about to enter the era of digital new media. So how to integrate these media skillfully is exactly what they have to consider. And CCTV is the first to bear the brunt, so let's set an example.

"Mr. Feng, even if the higher-ups passed your attempt as an Internet TV station and gave you such a platform, do you have content? Content is programs, and how do you operate and make money? Communication channels, databases, etc., have you considered it? No?"

Feng Yu raised his eyebrows, but he didn't realize it. Mr. Jia really deserves to be the head of the CCTV. These problems happened to be right on the spot. Feng Yu still consulted many professionals, such as Masao Kameda who owns a TV station, before he knew these elements.

"We can handle all these. What we need now is this platform. And for the time being, we need to cooperate with CCTV, that is, to provide broadcast resources for your CCTV programs. And provide CCTV with more good-looking TV programs. So you don't need to replay it all the time..."

Feng Yu talked a lot, and Jia Taichang's brows became more and more wrinkled. ( )