Chapter 1247: Crazy Field's Wrath

"President, something serious happened!" Junichiro Watanabe, the person in charge of Crazy Field Asia, broke into the office of the president Zhang Fushifu in a panic.

Mrs. Zhang Fu put down the report in his hand, frowned and asked, "What's the big deal? Is it GM's big move? Or is there something new about Volkswagen and BMW? Or Tata Motors in India? "

In the island country, Crazy Field has successfully suppressed Bentian and became the number one. In the past few years, he has focused on developing the North American market. In North America, he has been able to compete with GM. That is GM's stronghold.

As for Asia, the two sides are similar, but with the further development of the Chinese market, they are confident that they will surpass GM. And it plans to become the world's largest car company in terms of production and sales in five to eight years.

This year, Crazy Field's plan is to make a pre-tax profit of more than 6.5 billion U.S. dollars, and next year's plan to increase it by another 15%. In this way, within three years, they can become the second in the world, and firmly believe that the world's number one car company in the future must be their mad field!

"Neither, no major car companies have made any big moves, and it's not right. One barely considered large car company has made a new move, which has a great impact on us." Junichiro Watanabe said hastily.

"What does it mean to be a large car company? Yes, yes, no. Which company are you talking about, Nissan? Or Hyundai?"

"No, it's Huaxia's car company, Bingcheng Machinery Manufacturing Group."

Bingcheng Machinery Manufacturing Group?

Mrs. Zhang Fu frowned, this company is really hard to locate. Let's talk about car sales, it occupies most of the Chinese market, and also occupies a lot of market share in Eastern Europe, and even extended its tentacles to the European and American markets.

But the technical strength of this car company is actually not that strong. It is only relatively bùcuò in terms of appearance design and comfort. The engine and chassis that really consider technology can only be said to be second-rate.

But just because they occupy the Chinese market, their annual production and sales have exceeded one million last year. One million vehicles is the watershed between large car companies and ordinary car companies. Their production and sales of Crazy Field last year were less than six million cars.

Although it seems that there is still a big gap, when their production and sales of Crazy Field exceeded four million vehicles, that Bingcheng Machinery Manufacturing Group was still making tractors!

This jumping speed is too terrifying!

Mrs. Zhang Fu was a little annoyed. If this company hadn't come out, they would definitely have much better terms to cooperate with Huaxia's enterprises. The profit in this area would increase by at least 500 million US dollars, or even more.

They can export more cars to China, and they can create more profits. The Bingcheng Machinery Manufacturing Group has slowed down their expansion of Crazy Field, especially in the Chinese market.

In other words, the expansion of all car companies in China has been severely affected. No way, cars of the same level have an absolute advantage in terms of price. Coupled with the support from the government, the rapid development should be rapid.

From the perspective of Crazy Field and other car companies, Huaxia Zhengfu purchases more Songjiang brand vehicles for official use, which is the support of Zhengfu! But in fact, it was because Songjiang brand cars were cheap, easy to use, comfortable and generous.

In the previous life, even if there was no Songjiang brand to disrupt the situation, China's official vehicles were originally purchased by Audi.

"What's wrong with this company?" Mrs. Zhang Fu asked in a deep voice.

"They launched two new Dongfang Shenlu, which is their SUV brand, with a displacement of 4.0L and 4.8L. And they also launched a series of new models, pickup trucks, which we are vigorously promoting to China model."

SUVs and pickups are the most important imported models that Crazy Field pushes to China. As for cars, they don't sell very well.

Originally relying on large-displacement SUVs and pickups, they were confident of further expanding the popularity of Madland this year, but unexpectedly, the Bingcheng Machinery Manufacturing Group seemed to be against them. When they were trying to expand sales, they did it. The same model came out,

Isn't this a clear way to compete for this market!

What shocked Zhang Fushifu the most was that Bingcheng Machinery Manufacturing Group actually produced large-displacement engines, which showed that their technology had improved a lot.

"What's the price of those two cars?"

"For the two cars of Dongfang Shenlu, the overseas price of the 4.0 displacement is 49,900 US dollars, which is 359,900 RMB in the Chinese market, which is less than 45,000 US dollars. The overseas price of the 4.8 displacement is 59,900 US dollars, and the Chinese market It is 459,900 RMB, which is about 55,000 U.S. dollars. The pickup truck has a displacement of 4.0 and 4.8, and uses the same engine. The price in foreign countries is slightly higher, and the price in China is slightly lower..."

The price of their Crazy Field 4500 in China is more than 600,000 RMB, such a comparison, the gap is too obvious!

The Bingcheng Machinery Manufacturing Group has really produced a low-cost large-displacement engine!

Wait, the overseas price, they have sold this car to overseas markets?

"You said the overseas price, is it Eastern Europe?"

"No, it's not just Eastern Europe. They said at the press conference that they will soon be available in Europe and the United States. President, this pickup and SUV are very popular in North America, and they are not bad in Europe. There is even a great market in Africa. If they go abroad This kind of low-priced model is also produced, which has a great impact on our market!"

"Not just in Eastern Europe? How can they sell so cheaply in Europe and the United States without paying taxes? Don't they want to make money?" Mrs. Zhang Fu couldn't figure it out. How much is the manufacturing cost of this car, and are there other expenses? No money for advertising, shipping, etc.?

"President, the import tariffs on such products in Europe and the United States are inherently low, not to mention that Huaxia has joined the WTO, and the tax itself has been reduced. More importantly, Bingcheng Machinery Manufacturing Group has a joint venture factory in the United States. A joint venture factory has also been built in the UK!"

"Don't mention this to me, I'll just ask you, can our costs be reduced again?"

"President, in fact, in terms of efficiency, ours is higher, but their labor costs in China are too low."

"Apart from the Chinese market and the European and American markets, can we suppress them?" They are all excuses. There is no labor cost advantage there, right?

"This is absolutely no problem. Their price does not have much advantage in the European and American markets. And at this price, they certainly do not have much profit. I think they just want to open up the market quickly. I think we can compete with other car companies. Let's unite and suppress them!" A línglì light flashed in Junichiro Watanabe's eyes.

"Cooperate with other car companies? Do you think it's feasible? Are you sure you can do it?"

"Why don't you give it a try? After all, if the Bingcheng Machinery Manufacturing Company is eliminated, the Huaxia market will be completely opened to us! I think there is no reason for them not to be tempted by this big cake."

"Okay, then you are responsible for contacting other car companies. If this is done, we will open the Chinese market. I recommend you to be the vice president!"

... (To be continued.)