Chapter 1218: A Spokesperson for the Future

"Mr. Feng, overseas sales, we have been stuck in a bottleneck since the fourth quarter of last year. The first quarter of this year is almost over, but sales are still not good. I know that winter is the traditional off-season for beverage sales, but two happy in Europe and the United States are gradually making efforts, and if we do not take countermeasures, I am afraid that except for tea drinks and functional drinks, other beverages will experience negative growth.”

Liangle Company not only has carbonated drinks, but also has juice drinks, but it is not their brand, but the brand they bought. In the carbonated beverage market, or the entire beverage market, Liangle is a well-deserved giant. When they really started an overwhelming advertising campaign, coupled with the original more partners and sales channels, they quickly produced a suppressive victory over the products of the China Beverage League.

If it weren't for the contracts with these large supermarkets, as well as the drive of energy drinks and tea drinks, I am afraid that there will be negative growth last year.

"What do you think is the most urgent thing?"

"Brand reputation. We need more advertising to expand the popularity of our products. Our advertising investment was too low last year. I think we should continue to maintain a large amount of advertising investment."

Feng Yu frowned: "Of course we have to do advertisements, and Liangle's advertisements have never stopped. But how to make advertisements and what media to put them on, this must be carefully considered."

"We should still focus on TV advertising. Although the Internet is developing rapidly at this time, the penetration rate of the Internet is far less than that of TV. And most people will choose to watch TV after get off work." Zong Qingxian said.

"It makes sense. In this case, we have to find the kind of TV station that can cover a whole country to place advertisements. Their prime-time advertising fees are not low, even higher than our CCTV, and the number of people who watch them is even higher. It’s not as good as our CCTV, after you do the math, do you think it’s a good deal?”

"But only in this way can we promote our products to the maximum extent, and I think we should invite more popular stars to endorse our products. Only in this way, our advertising costs will undoubtedly be higher."

"Then who are you going to invite?"

"Athletes, or movie stars, these two have a wider audience. Well, singers can also be considered. The main reason is that the image and temperament are good, which is impressive. It would be even better if there are both men and women."

"So, you already have an idea in your heart, right? Tell me, who do you fancy?"

"As for athletes, football fans have the most fans, followed by basketball fans. There are also tennis, track and field, etc., which are widely known. So I want to choose a football player and a basketball player. The football players we have worked with before have all It has expired, and their competitive state is seriously declining, so they plan to replace it.

We like Beckham, but he is owned by PepsiCo. "

Feng Yu is sweating profusely, Beckham is the football player with the highest social status and commercial value in the world at this time, how dare you think about it!

"Is there no other alternative?"

"Yes, the best goalkeeper, Kahn, is German, but Keke is also in contact, and their offer is very high."

Goalkeeper Kahn? This is a good choice, but how does Feng Yu remember that Brazil won the championship this year? The goalkeeper Kahn was wiped out by Ronaldinho. By the way, Ronaldinho also became famous because of this battle!

"Have you contacted Ronaldinho? In Brazil, he is called Ronaldo Jr."

"This, haven't you heard of it?" Zong Qingxian looked puzzled. He has heard of Ronaldo, but who is Ronaldo Jr.? Ronaldo's son?

"Haven't heard of it? That's great, that means he's not very famous. In this way, contact his agent and sign him right away. The contract can be longer."

"For basketball, isn't Carter still under our banner? Let's continue to promote him. Well, we can also sign Dayao from our country. He will play well in the future and focus on the domestic market."

"For tennis, there is a man named Federer, see if he can be signed. For women, choose a Russian athlete named Sharapova."

Feng Yu said while Zong Qingxian recorded it.

"We should also plan in advance. Those big sporting goods companies will sponsor some young athletes in advance, so that they can give priority to signing contracts with them after entering the professional arena. We can also do this, sponsoring some athletes in advance, signing Long-term contract, now they are not popular, I believe the price will not be too high."

"President Feng, what if they don't get good grades? Isn't our previous investment wasted?"

Feng Yu rolled his eyes at Zong Qingxian: "What kind of investment can make a steady profit without losing money? This is similar to venture capital. Since those sporting goods companies dare to bet, why don't we dare? The most important thing is that those well-known athletes have already been They signed it, and if you want to pry them over, the liquidated damages are sky-high!"

Feng Yu originally said it casually, but the more he thought about it, the more he felt it made sense. Those top athletes in the past and future haven't exploded yet. If you sign in advance, you can save a lot of money in the future. It seems to be a disadvantage for the time being, but it will be a big advantage in the future.

Moreover, these athletes can not only endorse beverage products, but also endorse other products, such as Fengyu brand electronic products, Songjiang brand cars and so on.

Well, sign them a combo package ad endorsement!

"Well, let's investigate these young athletes. Does Mr. Feng have any recommendations?"

"For tennis, there is Spain's Nadal, who is also a rookie who has just entered the professional tennis world. For football, he is from Portugal, also called Ronaldo. He is still a child under the age of 18, but the future should be good. In terms of track and field, Jamaica. In the past few years, we have vigorously developed track and field sports, and there is a kid named Bolt over there, sign him."

"President Feng, how do you know these people?" Zong Qingxian asked curiously.

"Well, I'm not familiar with Mr. Li Ning. I heard that they plan to find foreign athletes to speak for them, so I asked someone to help me find out. Only then did I know that most of them have already been signed by Nike, Adidas and other companies in advance. Only after cultivating it did I come up with such an idea.”

Zong Qing nodded first, the reason was very convincing.

"What about movie actors?"

"Johnny Depp has always had a good cooperation with us, so we will continue to cooperate with him. And Matt Damon, didn't he just sign a contract with Fengyu Mobile as an endorsement, you can contact him, he doesn't seem to endorse drinks. He It is the actor who played Ryan in "Saving Private Ryan" and the Oscar winner."

That is all in the past tense, but this year, "The Bourne Movie" will be released soon, and this time this one will be even more popular, even popular all over the world.

"Okay, I've made a note of it. Then I'll arrange someone to contact you now, and I'll let you know if I have any news." ( )