Chapter 1217: The Status Quo of the Beverage Major League

Feng Yufei returned to Shanghai, and the product sales of the Beverage League have recently hit a bottleneck.

At the beginning, he integrated domestic beverage industry resources, then exported them to Europe and the United States, and entered large supermarkets, but it took a lot of effort.

At the beginning, the sales growth was also very gratifying, but it was not profitable. One is because the products are transported from China, and the other is that the cost of publicity such as advertising fees is not low. How much does it cost just to have prize promotions?

With the emergence of bottling plants in Europe and the United States, transportation costs have dropped, and advertising costs have also gradually decreased. The sales of products are still growing slowly, and they have also made profits.

Among them, the products of companies such as Lehaha, Jianjianbao, Huiyuan, Lebaishi, and Coconut Juice are the main products. The brands of these companies have a certain degree of popularity.

In Asia, Lehaha, Jianjianbao and Coconut Juice are the best. In Europe and the United States, Lehaha, Jianjianbao and Huiyuan are more recognized. The sales of Lebaixi products are the worst.

There is no way, Robes always wants to do things, want to do everything, and also wants to innovate.

Seeing that Lehaha made a series of refreshing carbonated drinks, the suppressed Liang Le couldn't lift their heads, so they thought that carbonated drinks had a bright future.

They also produced carbonated drinks, which taste sweeter than refreshing ones, but they made the same problem as Jianlibao in their previous life, that is, the advertisements were published, but the products did not keep up.

The dealer asked for the goods, but they said no!

The distributors were all mad at the time. What kind of advertisement are you doing when TM is out of stock? Your company has money to burn, right?

As a result, domestic distributors are disgusted with Robex. If Robex had not had its own sales channels in the south, it might have lost money last year.

Both Lehaha and Jianlibao wanted tea drinks. Le Baishi saw that it was so difficult. Isn’t it just drinks made from tea water? We also make them.

The last time they made it too sweet, this time Robex went to the extreme again. They made the taste very light, and it tasted like ordinary tea.

You drink it like tea, so what else do others buy? Drinks, taste is very important. It is acceptable for the tea to be turned into a drink, but you also have to taste like a drink!

Le Baishi saw that there was no way out in beverages, so it should innovate in dairy products.

So they also started to innovate in the taste of yogurt.

Didn't you have fun launching fruit yoghurt? We also make it. There is also the introduction of high-end dairy products, which are twice as expensive as traditional pure milk.

This time there was nothing wrong with it, but it was a pity that several dairy companies had emerged in China at this time. Others had the natural resources of pastures, and the sales of dairy products were better.

Lehaha didn’t even dare to make pure milk, but Le Baishi actually did it, and the price was even higher, so naturally it failed again.

Then Le Baishi decided to start with functional drinks. They cooperated with Thailand's Blue Bull Group to produce Blue Bull and their own Modong beverage. Blue Bull is in cans, and Modong is bottled.

Among them, the blue cow is similar to the original force blue tank, and the move focuses on vitamins.

In the previous life, Blue Bull entered China earlier, and it was not a joint venture, and at that time there was no original force drink, so Blue Bull developed very well.

But in this life, the original force appeared first, and it was in a blue tank. Although the blue bull is a golden pot with a blue bull head logo, but the name makes people feel that it is an imitation.

But in fact, the blue cow was invented earlier, but the Chinese people don't know it.

That move, the taste is also average, the concept of vitamin functional drinks is good, but many people drink it and say that it has no effect, and it is not as refreshing as the original force.

That's for sure, the Force contains **** in it. How can a simple vitamin drink be refreshing.

Le Baishi is like this, going further and further. From the original core enterprise of the Beverage League, it is gradually breaking away from the core, and it is about to become a ****.

Competition in the mainland is weak, and overseas sales are not good. Lebaixi even embarked on the road of joint ventures when it was profitable, but it is still not very good.

Those companies such as Sunrise and Zhenzhen have also gradually withdrawn from overseas markets, and they have begun to focus on domestic markets. Because after calculation, they found that the cost of finding a bottling factory of the Beverage Major League for OEM is not low, but the publicity cannot keep up, and the taste is not liked by foreigners, so don't bother.

Their products are not selling very well in China, let alone abroad. However, they are different from Le Baishi. They take the initiative to discuss with Zong Qingxian, and we will not participate overseas. If it is because of contract issues, then we will continue to provide some products. If the contract is OK, then let's roll it out.

Others are so sincere, what can Zong Qingxian say? He wasn't very happy to take them with him. After all, these products are bundled with products such as Lehaha and Jianjianbao to enter those big supermarkets. Without them, Lehaha and Jianjianbao can display more products.

As for them giving up the overseas market and focusing on the domestic market, Zong Qingxian is not worried at all. The one that can compete with Lehaha in China is Jianlibao, which is our own. Needless to say, the coconut milk is special for state banquets, and it tastes really good. Le Baishi made a coconut milk drink, but it also quit sadly.

Huiyuan specializes in fruit juices and pure juice drinks. Its market positioning is different from that of Lehaha and Jianjianbao, and there is not much competition among them. Moreover, Lehaha also bought shares in Huiyuan. Although it was only a shareholding, it was still considered one of its own. The main reason is that Huiyuan needs a good sales channel. The best sales channel for domestic beverage products is naturally Leha.

The sales of Xurisheng's tea drinks are also mediocre, mainly because they have a good market in their own province, and they are not doing well outside of the province.

As for Jiaduobao, which Feng Yu has always been optimistic about, it is tepid, and it is still slowly developing the market in the southeast coast. It is said that this year will be okay. They have also given up on the European and American markets. People there have no concept of getting angry at all, and their core selling points cannot be reflected at all.

And Jianlibao is also in contact with Jiaduobao, planning to take a stake. If it works, then all the better. It's a pity that Jianlibao has always wanted to take a stake in the coconut milk company, but has never been successful.

As for the Liangle company, as well as beverages from companies such as Tongtong and Kang Shuaifu, they are still only active in rural areas. Their plan to encircle the cities from the countryside was only half successful.

In the rural market, their product recognition is good, but after entering the city, no one likes it. No way, no TV commercials.

They are now relying on wall-painting advertisements to publicize, which is very LOW!

And Lehaha, Jianlibao, etc. have also begun to develop the township market. Not only did Liangle fail to enter the city, but its own sales space was further squeezed. Liangle Company, which cooperated with Tongtong and Shuaifu Kang, regretted it to death.

At that time, no matter what they said, they had a certain reputation in the provincial capital cities. Now after the cooperation, the popularity is getting lower and lower. In two years, I am afraid they will withdraw from the Chinese market!

Feng Yu came here this time to discuss with Zong Qingxian how to deeply develop overseas markets! ( )