Chapter 1229: Counterfeit Electric Car

On May 1st, Feng Yu and Li Na returned to Bingcheng together. One was to visit relatives, and Feng Yu also wanted to visit Bingcheng Machinery Manufacturing Group.

The group company has developed rapidly in recent years, especially electric vehicles. Including electric bicycles and electric motorcycles, as for electric cars, it has not yet started.

In fact, electric vehicles have appeared as early as the last century, dating back to around 1834. However, due to the massive exploitation of oil and the continuous improvement of internal combustion engine technology, electric vehicles have experienced decades of stagnation.

It was not until around 1990, when we saw that the price of oil continued to rise and the pollution of the air environment became more and more serious, that we started to study electric vehicles again.

The earliest research on electric bicycles was none other than Yongjiu Bicycle Factory in Shanghai. However, due to technical reasons, electric bicycles could not be sold at all.

As for the electric motorcycle, it can't be moved.

The Bingcheng Machinery Manufacturing Group was able to manufacture electric bicycles in 1997, but the reason was the same. The battery technology was not enough, and some other related technologies were relatively backward. During the outbreak period, there has been no production.

Now, there are already trial regulations on motorcycle restrictions. Although they have not been officially implemented, they have also been announced. The restrictions on motorcycles have begun in large numbers.

The peak period of motorcycles in the previous life was in 2007. It is said that because of the Olympic Games and the creation of environmental projects, motorcycle restrictions were very severe. Major cities across the country began to implement, and the sales of motorcycles declined year by year. Car sales are increasing year by year.

But now, Huaxia has also passed the Olympic application and has begun to try out the motorcycle restriction order. The first-tier cities and provincial capitals will bear the brunt.

Three years ago, there were only about 50,000 electric bicycles nationwide, including imported products. Last year, the number of electric bicycles in the country had exceeded 500,000, and this year there is a trend of skyrocketing.

Since last year, Songjiang brand electric bicycles have quickly become the leader in China's electric bicycle market, and electric motorcycles have easily become the leader by virtue of intensive advertisements, celebrity endorsements, larger brands and other factors.

As for the factory that made electric bicycles earlier, you can only stare blankly. Whether it is brand, technology, publicity or channel, Songjiang brand is far ahead.

I used to think that because they did it earlier, when the sales of electric vehicles soared, they should also be in a period of soaring profits. To this end, they have also expanded their factory capacity in order to continue to occupy the market leader's throne.

I didn't know that once the Songjiang electric bicycle was launched, it would become popular in the market. They all recognized the brand, publicity, channels, etc., but in terms of technology, the Songjiang brand was even better.

Those foreign imported electric bicycles suddenly became uninterested, because Songjiang electric bicycles did a performance comparison test on TV, and it turned out that Songjiang electric bicycles completely exploded those imported products.

In fact, it's not that there are no better ones abroad, it's just that the products they sell to China are backward products. When they knew that Songjiang electric bicycles appeared, they quickly occupied the market, so they also began to push better products to the Chinese market.

But after the last comparison, Huaxia's consumers have become suspicious of their brand and don't believe that their electric bicycles are better.

Songjiang brand, an old brand, is trustworthy in quality.

Just such a slogan, let everyone remember it.

Yongjiu felt the most unjust, Songjiang brand, when did it become an old brand? How many years have we been using it, and you in Songjiang are only a few years old!

Your product quality is trustworthy, but our quality is not trustworthy?

Originally, the technology of Yongjiu was not bad, and the cost control was not bad, but when Songjiang electric bicycles were launched, the price of Yongjiu was forced to rise. This is also the main reason for the serious decline in Yongjiu's market share.

why? Because the electric bicycle has been used for a long time, it also uses Taihua brand batteries. They signed a three-year battery supply contract before, and they just had to re-sign the contract last year.

This time, the price of Taihua battery has suddenly increased!

Electric bicycles are forced to raise prices after a long time, causing them to lose their competitiveness in terms of price. Originally, the factory of Yongjiu had fewer factories than Songjiang's, and they also had higher freight costs. In this way, the average price of Songjiang brand electric bicycles was almost 200 yuan lower than that of Yongjiu.

Two hundred yuan is not much compared to an electric bicycle, but don't forget that people who buy electric bicycles are not rich people, and two hundred yuan is not much for them.

This year, the production of electric bicycles is expected to exceed one million units, and the production of electric motorcycles to exceed 500,000 units. In the electric bicycle market, Songjiang brand occupies more than 70%, and in the electric motorcycle market, Songjiang brand occupies more than 80%.

As the electric vehicle market is getting hotter and hotter, some small factories are constantly emerging in various places. They completely misappropriated the patented technology of Songjiang electric bicycles and thought they were just imitating them.

These small factories have mediocre technology, but the advantage is that they don't need to manage brands, don't need to do technology research and development, the cost of publicity is low, and the materials used are poor, so the average cost is even lower than that of Songjiang brand.

Originally, this was nothing, imitation was imitation, Li Mingde meant, there was no need to pursue it, anyway, they did not pose any threat to Songjiang brand electric bicycles, especially the motors of electric motorcycles, those small factories could not make them at all, this Profit is the highest.

But it should never be, never should be, those small factories even put the trademark of Songjiang electric bicycles on it, and the nature of this has completely changed.

Imitation and counterfeiting are two different concepts. For counterfeiting, you don't have to worry about it, but counterfeiting is not.

The electric bicycles produced by those small factories are of relatively poor quality, and some of them have potential safety hazards.

A few days ago, there was a consumer who bought a Songjiang brand electric bicycle, but after riding for less than a week, the battery burned out, and then pushed it to the after-sales point of Songjiang electric bicycle for repair.

Only then did the company discover that there were counterfeit products on the market!

Li Mingde attaches great importance to this. If counterfeit products flood the market and affect the reputation of Songjiang brand electric bicycles, and even affect the reputation and reputation of Songjiang brand and Bingcheng Machinery Manufacturing Group, it will be serious.

The word-of-mouth and reputation they have worked so hard to build must not be ruined by these people.

Li Mingde reported to Feng Yu that he wanted to invite Feng Yu to come forward and ask the higher-ups to conduct a strict investigation on this, so that these unscrupulous businessmen will pay a heavy price! ( )