Chapter 1183: Electronic Cigarette

Guo Shina met Feng Yu again, but this time, he came to Feng Yu's office, not representing IBM, but representing himself, or his tobacco company.

Guo Shina himself is a tobacco tycoon, and Feng Yu has some things that need Guo Shina's help to complete.

Like... the marketing of e-cigarettes.

From the beginning of making humidifiers, Feng Yu mentioned the idea of ​​electronic cigarettes to them. It is also through the atomizer to atomize the liquid, but the specific purpose is slightly different. Moreover, the atomizer technology at that time could not be so compact.

The first generation of electronic cigarettes was introduced to the market last year, and of course it started in China. The market response is relatively average, because positioning is very difficult.

You said it was tobacco, right? It has no open flame. You say this is a medical device, right? It is actually harmful to the human body. The tar is removed, but the nicotine is not removed. You said this is consumer electronics, right? It doesn't seem to be counted, after all, even the atomizing humidifier is only a household appliance.

Anyway, this product is now in a period without quality supervision and safety evaluation. The so-called product standards are naturally the standards formulated by Feng Yu and the others.

The e-liquid is developed by Bingcheng Pharmaceutical Group, and the electronic cigarette is developed by Fengyu Electric. The brand adopts the Taihua brand, which is unified globally.

After experimenting in the Chinese market, I found that it will not be too popular in the short term, but the profit is absolutely no problem. The cost of this thing is actually very low, but because of the patented technology of the mini atomizer, it is impossible for others to imitate it. They ate alone for ten years with peace of mind.

Now Feng Yu is preparing to push e-cigarettes to the American market, which itself is one of the regions with the largest tobacco consumption. As Guo Shina is a tobacco tycoon, it will undoubtedly be much easier to find him to cooperate.

Feng Yu handed Guo Shina a disposable (non-refillable) e-cigarette, and motioned Guo Shina to try it for himself.

Although Gerstner is a tobacco tycoon, he usually smokes cigars. But he has never tried this thing, he saw Feng Yu also picked up one to show him, so he also took a puff and exhaled a puff of smoke.

As if he didn't get the flavor out of one sip, Guo Shina took a few more sips, then took another one and handed it to the person behind him to taste it. This is the real smoker.

Feng Yu signaled to the people next to him to unwrap an electronic cigarette and show it to Guo Shina.

"This is a pod (suction nozzle), which is the same yellow color as ordinary tobacco. This one is an atomizer, and it is filled with e-liquid, which can suck about 500 puffs. The white rod below is mainly the battery. , and some circuit boards..."

"Why don't you make a detachable one? In that case, wouldn't your upper part be disposable?" Guo Shina asked.

Feng Yu gave a thumbs up. As expected of a tobacco tycoon, he can find out the problem of this electronic cigarette at a glance. So Feng Yu waved his hand, and someone opened the second box. Inside was an e-cigarette that was longer and thicker than real cigarettes. It was somewhat similar to a cigar, and there was an on-off button on it.

"This is an e-cigarette that can self-fill e-liquid, but because of the service life of the atomizer, it also needs to be replaced after a period of time. And if you refill the e-liquid yourself, if you get it, the smell will be very strong."

"Isn't this a bit small? How many puffs can you smoke when you fill it up? Can't you increase the size of the e-liquid and increase the power of the atomizer? Many smokers still like to smoke with big puffs."

Of course Feng Yu understands, just like many smokers, he doesn’t like the Yellow Crane Tower if you give him a pack of tens of dollars, he finds it boring, and would rather smoke the Red River of five dollars a pack.

At this time, someone handed over a box. After opening it, there was an e-cigarette that was a little bigger than a cigarette case. If it was filled up, the amount of smoke would be huge, and there would be no need to refill e-cigarettes for a week.

Only then did Guo Shina realize that Feng Yu was well prepared. It has to be said that these types of electronic cigarettes correspond to different consumer groups. The first type is for people to try, the second type is for ordinary users, and the third type is for people who like electronic cigarettes.

And the kind of guy who sucks a lot.

"The research and development of this e-cigarette has cost us a lot of money and energy, but the results are gratifying. All the relevant patents of these e-cigarettes are in my hands, that is to say, they are exclusively manufactured by us."

"E-cigarettes have many advantages. For example, there is no open flame, which will not cause fire hazards. There is no tar, and there are not as many suspended particles as ordinary tobacco. It is healthier. It is less harmful to family and friends. Constantly reduce the tar content, so as to achieve the purpose of smoking cessation.”

"Quit smoking?" Gerstner frowned. He is a tobacco tycoon. If no one smokes, how much money will he make?

Feng Yu smiled: "Don't worry, quitting smoking is just a function. If you really want to quit smoking, you can quit smoking even if you chew quit candy, or even rely on strong willpower. People who don't want to quit smoking, You just put him in a place where there is no smoke, and as soon as he has access to a cigarette, he will quickly light one."

"The important thing is that the profit of this electronic cigarette is not lower than that of traditional tobacco, and it does not contain tar, no open flame, and it makes people feel that it will be healthier and safer, and it will be more beneficial to our promotion. I think this is better than Tobacco advertising is easier."

Tobacco is not allowed to advertise in many countries, but those tobacco companies have thought of other ways, such as adding some other businesses to the company, and then the name of the company or the brand is displayed on the advertisement, so as to indirectly use the brand came to promote his tobacco.

"Are you going to hand this over to me as an agent? So is it the North American market?" Gerstner saw the profit in it, and this may become a new profit growth point for his tobacco company.

"It's not just the North American market. If you have the ability and dare to sign an agreement with us to guarantee sales, then the entire American market will be handed over to you."

"If the entire American market is handed over to me, how much agency fee can you give me?"

"Ten percent of the sales, the guaranteed sales cannot be less than 100 million US dollars. You know, the profit of tobacco is not much, and giving you 10 percent is already our greatest sincerity. We are responsible for the media publicity. "

"What if the media publicizes that I will cover it too? I want 15% of the sales." The goal of 100 million US dollars, Gerstner thinks it will not be difficult.

"Do you think our promotional expenses will account for 5% of our sales?" Feng Yu asked rhetorically. This is obvious, the lion opened its mouth wide.

"I guess the profit of your e-cigarette must be higher than that of ordinary tobacco. Fourteen percent, I will definitely make this e-cigarette popular in America."

"How about twelve percent?" Feng Yu countered.

"Thirteen percent, no one is more suitable than my company to be the agent of this product. I can make this electronic cigarette appear in front of those smokers faster."

Feng Yu pretended to hesitate for a while, but he was already happy in his heart. The price in his heart is 15%, because the profit of this e-cigarette is indeed far higher than that of ordinary tobacco. Not only is the price higher, but the cost is also lower!

"Okay, deal!"

...