Chapter 1624 Too Risky!

Faraway Building.

When Li Dong arrived, there were waves of congratulations again.

This year is Li Dong's harvest year.

Marry a wife and have children, go public, become famous all over the world...

Each of these piles is a big event.

If you were an ordinary person, if you wanted to do it all in one year, that would be almost impossible.

But Li Dong did it!

Now, who doesn't think that Li Dong is the biggest winner in the world, not to mention he is still so young, he is the biggest winner among the big winners.

The employees I met all congratulated Li Dong with a proud smile.

Because Li Dong's success is actually their success.

At least, almost all of these people in the headquarters have been allocated Teng Xun shares, and some of them have also received Weibo shares. Now that their wealth has skyrocketed, no one is unhappy.

...

With a smile on his face, Li Dong nodded to the employees he met.

It wasn't until he entered the elevator that Li Dong restrained his smile.

At this time, the assistant who took Bai Su's class quickly reported: "Mr. Li, Mr. Yuan are waiting for you in the conference room.

In addition, Mr. Sun from the Shanghai stock market is back.

And Mr. Qi from the North China District also rushed back today..."

"Why didn't Qi Yunna notify me when she came back?"

Li Dong asked, the new assistant suddenly felt like being asked, didn't you say it's nothing serious and don't need to call you?

Is it a big deal for Qi Yunna to come back?

At least in the assistant's eyes, this is not a big deal, Qi Yunna is just the regional president of the retail group, and she is several layers away from Li Dong.

Li Dong didn't mention Sun Tao, but instead asked why Qi Yunna didn't notify him when she came back, which made the assistant not know what to say.

Li Dong glanced at her, frowned slightly and said: "During the handover,

Have you read all the information? "

The assistant quickly said, "I've seen it all."

"Now that I read it, Qi Yunna is in charge of developing the northern market, and wants to start international retail expansion from the north, don't you know?

Or, what is the core of Yuanfang Group, you still don't know? "

"I……"

The female assistant suddenly became a little nervous, but Li Dong didn't speak anymore when he saw this. He looked at the time and said, "When did she come back?"

"Just arrived not long ago."

"He came back suddenly without even notifying me, what's his face like?"

"Very happy..."

"knew."

Li Dong responded, and when the elevator reached the floor, Li Dong walked straight to the conference room.

...

meeting room.

Qi Yunna came late. It stands to reason that there is no Qi Yunna's position at this time. After all, she is not high-level, and she does not have the qualifications to directly participate in the highest-level meeting.

However, when Qi Yunna came back, she didn't see Li Dong, so she reported a few words to Yuan Chengdao, and Yuan Chengdao specially asked her to attend, and she would personally report to Li Dong later.

However, the assistant told Li Dong that Qi Yunna was in a good mood when she came back.

But at this moment, Qi Yunna's expression was a little gloomy.

Before Li Dong entered the door, Qi Yunna's face was a little ugly, she looked at Chen Lang and said, "Mr. Chen, open the northern market, enter Russia from the north, and then enter the European market from Russia. Mr. Li agrees with this..."

Chen Lang knew that Qi Yunna was an old man from far away, and even Li Dong's direct descendant.

But at this time, Chen Lang said seriously: "President Qi, it's not that I veto your proposal.

The point is, at this time, Yuanfang has already won the top 100!

Now, we are in the southern market, besieged on all sides, and all retail companies regard us as targets and opponents.

In the south, the situation is very tense now.

We are under siege!

Mr. Sun came back this time, in fact, to let the headquarters support the south, increase investment in the south, and expand market share. Next, not only the department store business, but also the Guomei home appliance business whose headquarters has moved to the Shanghai stock market will also be in the south. Increase investment.

Also, our boutique supermarket is online, and the South Commercial Plaza has settled in...

These things are all urgent matters!

At this time, it spent 2 billion US dollars to win the Top 100, and Yuanfang even turned against the Yangtze River.

Is it time to turn around and march north?

Yes, before Li always said to attack from all sides, but there was a premise. At that time, Baijia had not won, and whoever took down the opponent first would expand from whichever side!

It was July at the beginning, but now it is September. We have spent a lot of manpower and material resources in the southern market, and Mr. Sun and Mr. Wang have been integrating there for half a year.

Also, it is also a fact that the economy of the North is not as good as that of the South.

Even if your plan is successful and you successfully enter the Russian market, but the retail industry in Russia is underdeveloped. If you invest a lot in Russia, will you be able to recover the cost in the end?

That being the case, why bother, it is more appropriate to simply enter the international from the south!

In this way, a lot of costs are also saved. Using this money to invest in Europe and the United States, I think the rate of return will only be higher. "

Qi Yunna was silent, and said after a while: "I admit, what you said is the truth.

But Mr. Chen, don't forget, Mr. Li said that at this stage, we don't aim to make a profit.

The key is a well-developed system and a complete layout.

In the north, our system is being compressed, and the scale is also being compressed. At this time, what we need to do is not to continue to strengthen the strength of some areas.

Instead, let the strength balance, and there will be no top-heavy situation.

The south is now fighting fiercely, but the north is the only one!

The big merchants are ready to go out of the three northeastern provinces, expand their advantages, and establish the status of the northern hegemony.

At this time, even if it is not for the purpose of entering the international market, it is necessary to reduce the living space of big businessmen instead of allowing them to dominate.

Otherwise, once the big merchants go out of the Northeast and enter North China and Northwest China, we will fight to the death in the South, and I am afraid that a new dominant company will eventually emerge in the North.

Now, Huarun, Bailian, Wal-Mart, and Sun Art are all mobilizing a lot of resources to enter the South.

Their attitude is obvious, even if they give up the northern market, they will not lose the southern market, after all, that is their gateway.

As for the north, where big merchants dominate, they don't care.

Now, these companies are positioned as regional hegemons, and it can even be said that they have given up the national layout.

Our positioning is different from theirs. They can give up, but we can't! "

Sun Tao on the side frowned slightly, and waited for her to finish speaking before slowly saying: "Yunna, I can understand your mood.

You have always been in charge of North China. You don't want the northern market to be lost, and neither do we.

But things have priorities, no matter how big a big business is, its strength is there.

The most dire consequence would be that the big merchants would control the retail market in the northern region at most.

However, the giants in the south are different. Huarun, Bailian, Gaoxin, and Wal-Mart are all powerful companies with a much deeper background than Dashang.

Once the south loses, these companies are likely to sweep the entire Chinese market and swallow up the entire distant retail.

At that time, the loss will be extremely heavy!

Yunna, tell me, do you want to see such a situation happen? "

Qiyunna bit her lip and didn't speak for a while.

Liu Qi on the side whispered a few words of comfort. At this time, there was a sound of footsteps at the door of the conference room.

Yuan Chengdao, who had been silent all this time, said, "Mr. Li is here. If you have any comments, let's talk about it later."

Everyone nodded in unison, and after a while, Li Dong entered the door.

...

When Li Dong entered the door, he looked around first, and then said with a smile: "I heard you discussing lively from a long distance away, what are you discussing?"

Yuan Chengdao waited for him to sit down, and said succinctly: "President Qi has made progress in the north, and Wumart has promised to talk about mergers and acquisitions, but the price is not low.

What Mr. Chen and Mr. Sun mean is that although Wumart has a large market in North China, it is actually going downhill now.

Yuanfang Retail has just won the top 100, and the group's manpower and material resources are invested in the south, and the north can actually be released first.

When the situation in the south stabilizes, we can then consider matters in the north. "

Chen Lang answered, "President Li, what I said is the truth.

What's more, Wumart is not a big business. If it is a big business that wins this time, there is still talk. The big business has controlled the retail market in the three northeastern provinces. Once we take over, it will be the overlord.

But North China, where Wumart is located, is now in chaos.

Each family has a layout in North China, and their strength is not too weak.

Wumart is actually holding on. Now that Wumart is incorporated, we have to invest a lot of energy and money in the north.

We must also face the attacks of big business expansion and attacks from other companies at any time.

By the way, we only evacuated from the capital at the beginning of the year, and suddenly repeated at this time, if this is the case, then there is no need to evacuate from the capital market..."

Qi Yunna was a little unwilling and said: "It's different, one moment and another!

At that time, it was forced by the form, but now, Yuanfang has entered the world's top 500, and Mr. Li has also established his position as the world's richest man. At this time, when we return, the treatment and attitude will be completely different!

Moreover, North China is the political center after all, and Yuanfang, as the largest retail brand in China, has such a sluggish retail business in North China, which will make the outside world question..."

Chen Lang still shook his head and said, "President Qi, you can't say that.

If it is just for the sake of face, then accepting Wumart at this time will indeed make us a lot better.

But the operation of the enterprise depends on the actual interests and gains and losses.

In Wumart, in North China, spending such a high price will eventually add a strong competitor like Dashang to us, which is not worth the candle.

With these human and material resources, whether we invest in the South or the international market, we will generate greater benefits.

From the perspective of the actual interests of the enterprise, the acquisition of Wumart is not a strong alliance. Except for the increase in some data, it may eventually drag down our footsteps. "

"But……"

The two talked a few more words, Li Dong lightly knocked on the table, and interrupted: "Leave this in advance, Qi Yunna, pay attention to your attitude!"

As soon as these words came out, Qi Yunna immediately silenced.

Chen Lang is her current immediate boss. In front of so many members of the board of directors, she and Chen Lang have been arguing so far, and it is reasonable to say that they have surpassed it.

She was emotional before, but she didn't expect that when Li Dongyi said it, Qi Yunna woke up suddenly, and then apologized to Chen Lang: "Mr. Chen, I'm sorry."

Chen Lang shook his head with a smile and said, "The more you argue, the clearer you are. What's more, it's about the future direction of the group. It can't be determined by just one person. Listening to it is beneficial to the next strategic layout."

These words were considered generous, but Yuan Chengdao at the side glanced at him, and he agreed with what Chen Lang said earlier.

But the middle sentence "can't be decided by anyone alone", when you say this, don't you think about who your boss is?

It's not something that can be decided by one person. Li Dong has decided, what else can you do?

The layout of the retail industry has temporarily come to an end after Li Dong said that it should be released.

After the meeting room became quiet, Yuan Chengdao talked about the South again. The current retail situation in the South is a bit complicated and the battle is fierce.

When Sun Tao came back this time, he was indeed asking for help.

Money is one point, but it is not the only point. There are also talents, group resources, including a series of other supports.

After listening, Li Dong said slowly: "So, now these companies have concentrated a lot of resources in the southern coastal areas, and the markets in other regions are barely maintaining their operations?"

As soon as these words came out, Sun Tao was a little startled, and quickly said: "Mr. Li, everyone's eyes are actually on us.

We are in the South, they will be in the South.

When we go to the north, they will also shift their focus, so the key is not the north and the south, but ourselves.

Everyone is on the same mind now, we can't let us continue to grow bigger.

And now we have made a lot of deployments in the south, invested a lot of resources, and the integration of Baijia has not yet been completed. At this time, it is better to concentrate on operating the south and compress their market.

Once we're successful, a one-shot clears most of the hurdles for us. "

Li Dong glanced at him, and said angrily, "Did I say I gave up on the South?"

After all, Li Dong continued: "It is inevitable for the southern coast to operate and invest.

Tens of billions of funds are spent, not just for fun.

Now, these companies are adopting wolf pack tactics, preparing to encircle and suppress me, and confront me regardless of cost, just to let me get rid of my thoughts of taking root in the south.

Am I the kind of person who gives up halfway and can throw in the towel?

When it comes to a war of attrition, I'm really not afraid of anyone.

In the southern region, there are quite a few companies that have joined the Distant Retail Alliance. Our family may not be able to defeat them. Even if the funds are okay, it will take time to open a store and renovate it.

By the time we're done, the day lily will be cold.

In this way, let our cooperative enterprises start to expand, they encircle and suppress us, and we counter-encircle and suppress them!

Not to mention Huarun and Bailian, both Sun Art and Wal-Mart are mainly hypermarkets.

A hypermarket, from investment to operation, costs too much and takes a long time.

And this is their established strategy. They will not say that if they open a hypermarket today, they will open a convenience store tomorrow.

Put Bailian and Huarun aside first, and concentrate on encircling and suppressing these two in the south!

It is very difficult for them to encircle us, but it is much easier for us to encircle them.

Around their hypermarkets, in all neighborhoods, all streets, and even just around the hypermarkets, they opened dozens of stores.

I'd like to see how they continue to operate.

The cost of hypermarkets is high, but now the rent has risen sharply, coupled with the impact of e-commerce, life is getting more and more difficult, and if they are diverted in this way, there will be no other end than losing money every day.

As time goes on, Wal-Mart will definitely withdraw from the Chinese market..."

Yuan Chengdao frowned and said, "But in this way, we also suffered heavy losses. Also, the companies that cooperate with us may not agree. After all, in this way, resources are repeatedly invested, and there is no profit return..."

Li Dong interrupted: "Isn't every company holding about 20% of the shares, and the lost money will be deducted from the 20% of the profits.

I think, no matter how much you lose, it should be enough, right? "

"this……"

Yuan Chengdao lost his voice, while Chen Lang pondered for a moment and said, "If you really want to kill Wal-Mart, it's all worth it.

I am afraid that Wal-Mart is not willing to give up, or wants to use the Huaxia market to hold us back, and the headquarters will provide support. In the end, it will really become a long-term battle.

This possibility... is not impossible!

Also, when we were besieging these two companies, we had to bear the losses caused by the attacks on us by other companies...

In this case, the loss will be too great.

I still suggest to make steady progress and lay out the layout step by step. In the south, it is not appropriate to expand in an all-round way. First, we will start with ParknShop stores and Carrefour hypermarkets as the basis, and slowly extend outward along this basis.

The time may be a little longer, but the impact will be small, which is conducive to our follow-up layout. "

Li Dong smiled and said: "This method is quite safe, the key will take too long.

Too troublesome!

Still blooming everywhere, focusing on Gaoxin and Wal-Mart, and killing one is counted as one.

It doesn't matter if the loss is heavy, I'm not opening a supermarket now, but entering commercial real estate, understand? "

Everyone was taken aback, Li Dong continued: "The current commercial real estate has entered a golden age.

How much can the loss in retail business be?

Even if it is not profitable, even if it is a war of attrition, a loss of 10% is considered high, right?

And take this opportunity to delineate some commercial real estate first, and then slowly acquire them later. As long as you choose well, the rate of return will exceed 50% in two or three years. You can earn it back.

Of course, we will be questioned in the early stage and require a lot of capital investment.

But as long as we survive this difficult period, the future in the distance will be bright! "

"this……"

In the crowd, except for Yuan Chengdao who knew something, it was the first time for everyone else to hear the news, and everyone was in a daze.

Co-authored, Li Dong means to expand the scale of commercial real estate in distant places by taking advantage of the opportunity of retail expansion.

But that being the case, why not just expand the commercial real estate directly, why not take the curve?

Seeing that they were still in a daze, Li Dong said again: "Of course, it is also necessary to expand the retail business by the way.

It's not too eye-catching, and it won't bear any infamy.

Why?

Because our retail business is operating at a loss and giving back to the public. As for making some money in commercial real estate, it should be.

The public also understands that if we don’t make money, how can we give back to them?

And making money in commercial real estate has little to do with the general public, it is a matter between businessmen.

In the end, our retail business expanded, commercial real estate made money, and our reputation became better. What a wonderful thing.

But still the same sentence, the loss in the early stage is not small, and the investment is huge.

Other companies dare not do it, and they can't do it, or they can't wait for that day, and they will die halfway.

At this time, Ma Yun's words can be used, today is cruel, tomorrow will be cruel, and the day after tomorrow will be bright.

Other companies, if they don't make it to tomorrow night, will die halfway.

I don't think it's too far away, what do you think? "

Sun Tao was a little uneasy and said, "Mr. Li, to put it bluntly, Yuanfang's current strength is not weak, and it can continue to invest for several years. If other companies can't support it, we may have difficulty."

Li Dong said with a smile: "Then you came back to ask for help, didn't you just want the group to invest a lot?

Now that I agree, and you start to refute, what do you think? "

"I..." Sun Tao smiled wryly, "I just hope that the group can focus on the south. I just want a drop of water, but you poured the whole basin of water. I feel a little cold all of a sudden."

What Li Dong said was easy, while expanding retail, expand the scale of commercial real estate.

The key is just how much does retail expansion cost?

Also expand the commercial real estate!

If it is true as Li Dong said, it will take two or three years to see the return. In these two or three years, the investment in this area alone is an astronomical figure.

Can Yuanfang bear such a loss and investment?

Li Dong smiled and said: "What are you afraid of, a basin of water is not enough, we will give them the ocean now!

They were chilled when they were beaten, and they vomited blood when they lost.

Consumed to the end, let them feel cold, just ask them whether to retreat or not?

Once it is refunded, it will be easy to handle. The retail business will no longer lose money, and the commercial real estate will make money, and we will make more profits.

You say, is that so? "

"But……"

"No, but it's a quick decision in the country, and it's not a problem to procrastinate.

It's been almost six years in the offline area, and I'm still procrastinating with them. They can afford it, but I can't afford it.

As for money..."

Li Dong paused, looked at Cao Jinsheng and said, "How is Yuanfang Finance doing? The last time I asked you for ABS financing, it was said to start in September. I don't care about it these days. Is the financing over?"

Cao Jinsheng hurriedly said: "The financing is over, 10 billion RMB, three-year period, interest rate 5.6%, issued on the 1st, will be completed on the 3rd.

10 billion is more than 1 billion US dollars, and it still adopts international full-platform financing. There are many people involved, and the popularity of Yuanfang is here, and the speed is very fast. "

"10 billion is fast, so what do you think, if Yuanfang raises 300 billion now, can it be completed?"

Cao Jinsheng's expression changed dramatically, and so did the expressions of the others.

300 billion!

Even if it is US dollars, it is more than 40 billion US dollars, which is by no means a small amount.

For a company with more than 40 billion US dollars, even if you count the market value, how many companies are there in the world with this scale?

Yuanfang is good, direct financing of 300 billion, I am afraid it will cause a global sensation again.

Li Dong ignored them, and said with a smile: "ABS is good, the financing scale is not limited by the size of net assets, and it breaks through the credit constraints of the main body.

Otherwise, similar to issuing bonds, it has to be limited by 40% of net assets. Even if Yuanfang's entire group raises funds as a whole, it will not be able to raise 300 billion yuan.

This thing actually depends on credibility.

Do you think that Yuanfang’s credibility can reach 300 billion yuan? "

No one spoke, and everyone was still in shock.

300 billion, even if it can be obtained, the annual interest alone, based on the previous calculation of 5.6%, is 16.8 billion a year in interest!

Including other loans from Yuanfang, the annual interest will be as high as 30 billion in the future!

After three years, the interest will be hundreds of billions.

Li Dong said that other companies can't afford it, but Yuanfang can afford it?

If there is a slight problem in the middle, and the loss is larger, it will be more serious, it is too risky!