Chapter Nine Hundred and Sixty-Six: Laotan Sauerkraut Instant Noodles

"Excellent, Mr. Chen, your positioning is amazing. I'll go talk to the people in the lab now, and ask them to refine the formula and try to make our high-end instant noodles an instant hit."

Ye Peng was extremely excited, and he was about to get up.

Chen Yu held Ye Peng back: "Look at the time, it's not urgent, it's not too late to go tomorrow, let's eat first."

"Yes, yes, eat first."

Looking at the time, it was already 7pm.

Although Ye Peng felt that it didn't matter, he stayed in the factory 24 hours a day at work.

However, when President Chen came back today, Ye Peng could only bear his temper.

"Ye Peng, in fact, I'm not interested in high-end instant noodles for the time being."

After the three of them finished their lunch, Shi Lanfang made a pot of tea for Chen Yu.

Chen Yu took a sip, then looked at Ye Peng and said.

This sentence scared Ye Peng.

Finally found a new way, the big boss actually said that he was not interested.

How does this work.

"Mr. Chen, I think our high-end instant noodles have great market prospects. Didn't you say that as people's living standards improve, there will be more and more demand for high-end instant noodles."

"That said, but for the time being, everyone's main consumption is in a few years, and even in the next ten years, everyone will mainly eat traditional instant noodles. Even if everyone's living standards have improved, high-end instant noodles are actually a niche product."

Isn't there something to say?

I'm too poor to eat instant noodles, and you still ask me if it's nutritious?

Nutrition hammer.

Who does not know that eating instant noodles is not nutritious.

Even if it is some high-end instant noodles, its nutritional value is not much higher.

"But his market prospects are still very good, and the profits are huge, Mr. Chen..."

Ye Peng said anxiously.

"Ye Peng, look at you in a hurry. I said that I am not interested for the time being, which does not mean that we cannot do it. We can still do it. Although this business is not particularly large, as you said, his gross profit is very large. You can make some money by working hard, and I will not object. However, I think the real money is traditional instant noodles.”

Although the profit of high-end instant noodles is greater than that of traditional instant noodles, no matter how profitable the high-end instant noodles are, the amount of them cannot be increased.

For things like instant noodles, he doesn't rely on profit to win, he relies on volume.

Even if a bucket of instant noodles can make 5 cents, once the amount reaches a certain level, his profit is also extremely terrifying.

on the contrary.

No matter how big the profit of high-end instant noodles is, he can't actually make much money.

The real instant noodles to make money, have to rely on traditional instant noodles.

Just saying this, Ye Peng said: "Mr. Chen, in fact, Mr. Shi and I have always considered this issue, we have always wanted to enter the traditional instant noodle market, and even we have entered, but not only have we not opened up the market very much, Instead, they lost money.”

Speaking of this matter, Ye Peng is also helpless.

Their family started out by making convenience food, and they have always been interested in traditional instant noodles.

But they couldn't beat those giants before, and now they also can't win.

certainly.

It's not just that they can't win, others like Huafeng, Baixiang... etc., also take Master Kong, and there is no way to unify them.

They have already monopolized the domestic instant noodle market, and it is too difficult to even enter.

"Although this market is highly competitive, I think there are still opportunities."

Chen Yu naturally knew the pressure in this area, and then asked: "Ye Peng, what is the main mode of the traditional aspects you are responsible for?"

"At present, it is mainly to imitate Master Kong and Uniform, but everyone has identified the two brands of Master Kong and Uniform. Even if our prices are cheaper, consumers will not buy them."

"This is also normal. If the price reduction is useful, then Huafeng, Baixiang and other instant noodle companies can't do it so difficult."

Chen Yu was not surprised, and continued: "Actually, we can change our thinking. Our brand really can't compete with Tongyi and Master Kong, but we can start with the category of instant noodles."

"Mr. Chen, I think so too, so I have braised tofu instant noodles and eggplant instant noodles with minced meat."

Ye Peng felt that President Chen's thinking was the same as his, and he felt a little joy in his heart. However, Chen Yu shook his head: "Your direction is correct, but the idea is too bizarre. Just like your ingredients, the operation process is complicated and the cost is too high, so you can only do high-end, not the public."

"But if we fight traditional instant noodles with them, we can't fight it."

"We can start with the ingredients."

"It's also difficult."

Shi Lanfang also shook his head: "The best-selling instant noodles on the market is braised beef instant noodles. This taste has become a classic, and we have imitated them. First, we can't achieve their classic taste, and secondly, we can. It doesn't even open the market."

"So we made other flavors. Of course, this flavor can't be too fancy like Ye Peng. This ingredient must not increase production costs, and at the same time, this flavor must be enjoyed by the public."

"Mr. Chen, this is too difficult."

Ye Peng kept shaking his head.

It wasn't that he didn't think about it.

But if you want the public to like it, you have to increase the cost of production. Where can you find it?

If he can find it, he is the next braised beef noodle.

But instant noodles have been sold in China for decades, and the most popular is still braised beef noodles.

As for other mushrooms like chicken and mushrooms, although there are some, they are very general.

"It's not difficult to say it is difficult, it is not difficult to say it is not difficult."

Chen Yu smiled slightly, and then said: "We can let go of our thinking. Why do people like to eat braised beef noodles? In addition to his classic taste, it is also related to everyone's liking to eat beef. In this case, we can also start from what we usually like. Find it in the food. Like just now, what did we order?"

He pointed to a few fast food boxes that had been put aside for the time being.

"Mr. Chen, are you talking about braised pork feet?"

"Uh, not this one."

"But that little cabbage isn't too good to be added to instant noodles."

"I'll go, Ye Peng, why didn't you say another pickled fish?"

Chen Yu was annoyed by Ye Peng.

Obviously the biggest dish packaged today is fish with pickled cabbage, but this guy said the other two dishes.

"Mr. Chen, do you mean that we made instant noodles with sauerkraut and fish?"

"almost."

Chen Yu nodded.

"This, this..."

Ye Peng turned a few times in his mind.

In recent years, he has been studying instant noodles, and he can be regarded as half a gourmet expert.

What Mr. Chen just said was not the same as the braised tofu instant noodles he made.

Even he felt that the craft was more complicated.

"What this, that?"

"Mr. Chen, the cost is also very high. After all, the process of using pickled fish as an ingredient is also very complicated."

"yes?"

Chen Yu blinked: "But what if you remove this fish?"

"Remove the fish?"

Ye Peng was a little confused: "Mr. Chen, you wouldn't say only add sauerkraut."

"Why not?"

Chen Yu nodded to confirm: "It's just sauerkraut. I have already thought about the name. It's called Laotan sauerkraut."

Yes.

This is the classic Laotan Pickled Cabbage Noodles launched after 2008 in the previous life.

Although this is only a category of instant noodles, when Laotan Pickled Cabbage Noodles reached its peak at that time, one category once achieved half of all instant noodles categories, completely hanging braised beef noodles, which is a miracle.

Both were stunned.

The name sounds okay, but...

"Old altar sauerkraut?"

"Is this okay?"

The two were a little disappointed.

But despite the drop, they were involuntarily researching this issue at this time.

If only sauerkraut is added, it will not increase the production cost too much.

After all, sauerkraut is not complicated to make, and the ingredients are not expensive.

At the same time, sauerkraut is also very popular, and people all over the country like to eat it.

In this way, this also satisfies that the production cost is not increased, and the public likes it.

Not to mention other aspects, just in terms of selection, choosing sauerkraut is definitely a feasible direction.

At the same time, both of them deeply admire Chen Yu.

This is the difference between President Chen and them.

In just a few words, he not only solved the high-end instant noodles that Ye Peng had messed up.

What is even more incredible is that in just a few words, a brand new product has been designed.

"Still thinking about sauerkraut, okay?"

Seeing that the two of them didn't speak, Chen Yu said, "It's useless if you just talk about it, if you add sauerkraut, you'll know if you try it? Of course, our sauerkraut also has to be particular about the overall taste. Our Hakka tastes come.”

Hakka people are only a part of the country, and Hakka dishes are not necessarily liked by people all over the country.

Therefore, no matter how delicious the Hakka sauerkraut is, it may not be able to spread to the whole country.

"Mr. Chen, do you mean to try Sichuan cuisine?"

Ye Peng said.

"That's right."

Ye Peng's vision was very accurate.

Hakka cuisine is difficult to promote, but Sichuan cuisine is different.

Among the eight major domestic cuisines, the most popular and the most commercially valuable, and the most widely spread is Sichuan cuisine.

At the same time, there are also a series of Sichuan restaurants all over the country.

Almost all Chinese people have eaten Sichuan food.

On the other hand, like hot pot and Chuanchuan, their taste is also biased towards Sichuan cuisine.

Sauerkraut, which is the main flavor of Sichuan cuisine, is added to instant noodles. This is the direction of their research.

"Okay, I'll leave the rest to you, I'll go home first."

Without continuing to study the product, Chen Yu was going to go home: "By the way, if there is any need for the business on this side of the family, please contact the responsible person on the Shencheng side."

"Mr. Chen, we are just afraid of bothering them. After all, our business is so small, we are a little embarrassed."

"What's the problem, our starting point is Xinfeng."

"Mr. Chen, with your words, I feel more at ease."

Shi Lanfang felt sweeter than eating honey.

"Manager Shi, let's go, take me home."

"Mr. Chen, are you going home? I have already booked a hotel for you."

"I don't live in the hotel, I'm going to go home and have a look."

"But you haven't lived in your home for a while, so there may be more dust."

"It's okay, I can just take care of it."

Chen Yu was not that spoiled either.

Although I haven't lived at home for a while, I still miss my home.

"It's here, you go back first. I'll go shopping in Xinfeng these two days. Don't arrange for me. I'll contact you if anything happens."

Shi Lanfang and Ye Peng sent Chen Yu to the door.

Shi Lanfang and Ye Peng insisted on helping Chen Yu clean the room, but Chen Yu asked them to go back first.

Chen Yu was used to doing this little thing since he was a child.

"Then Mr. Chen, let's go back first."

There was nothing to do with Chen Yu, so Shi Lanfang and Ye Peng had to go home.

"Finally home."

Looking at the front door of the house, Chen Yu felt a sense of intimacy.

This is where he was born and raised.

Just as he was about to open the door to go home, Chen Yu patted his head and broke: "I didn't bring the key."

After not going home for several years, Chen Yu really forgot where the key is?

It should be with the parents.

However, his parents are also in Shencheng now, so it is impossible to send the key to Chen Yu.

"I'm going, I have a home and can't go back."

Chen Yu burst into tears.

Full of thought, I wanted to go home and stay for one night, but I didn't expect that I didn't bring the key.

"Forget it, go over the wall."

Although there is no key, it is still difficult for Chen Yu to do this.

Just as he was about to climb over the wall, suddenly, a voice sounded behind him: "Xiaoyu, are you back?"

"Uncle, it's you."

It was Uncle Zhang who lived next door who stopped Chen Yu.

"Uncle Zhang, I just came back today and forgot my key, so I'm going to go over the wall."

"Why didn't you tell me earlier if you didn't bring the key, your father put a key with me when he went to Shencheng, and I'll get it for you."

Uncle Zhang was very enthusiastic, and he took the key of Chen Yu's house in a short while.

"Your dad was worried about what he might have to do, so he left a key with me."

"Thank you, Uncle Zhang, otherwise, I'd really have to go over the wall today."

"What is there to thank? It's just keeping the keys. By the way, Xiaoyu, let me ask you, are your parents doing big business in Shencheng?"

"There is no big business, just opening a hot pot restaurant."

"Xiaoyu, don't coax me, others say your parents' business is huge."

"Uncle Zhang, how can I coax you. Hey, Uncle Zhang, is Xiaoman about to graduate from college?"

"It's been a few months since graduation."

"where do you work?"

"In Guangzhou, I didn't find any good jobs. Now I'm a clerk, and it's only 1,000 yuan a month."

"That... Uncle Zhang, I wonder if Xiaoman has any idea to help my parents."

"Is it your hot pot restaurant?"

"Yes, the salary of the hot pot restaurant opened by my father is okay, higher than that of ordinary employees in ordinary enterprises, but it is just a little tired."

"Xiaoyu, you have to arrange a good position for our family Xiaomo, can you let him be a manager or something?"

"this……"

Chen Yu had a headache, but he still explained: "Uncle Zhang, we are our own family members, so I won't hide from you. The hot pot restaurant opened by my father has a lot of people, and many of them are college students from famous universities. But all the employees come here. When it comes to the company, the first thing to do is to start at the lowest level. If Xiaoman performs well, he will definitely be the first to be promoted.”

"Okay, I'll call Xiaoman in a while to see what she means."

Uncle Zhang was a little depressed.

I wanted to find a good job for my daughter, Xiaoman, but I didn't expect that little guy Chen Yu would be so ungrateful. It's a loss that he kept the keys to their family for so many years.

"Then Chen Yu, uncle will not disturb you."

"Okay, thank you Uncle Zhang."

Seeing if Uncle Zhang is still here, Chen Yu also understands what Uncle Zhang means.

But he didn't explain too much.

Among the neighbors, Chen Yu can help naturally. Whether they want to come or not is their own business.