Chapter 984: When Singles Day Meets Double Eleven

In fact, such a 365-day registered trademark is unlikely to be successful in future generations.

However, in 2005, when many people were not very clear about the Internet, it was really beneficial to register this series of trademarks one step ahead of the others. Of course, Huanyu E-commerce also knows that many trademarks may be taken back by the top in the future. Just like some patents, sometimes the patent office thinks that such patents are no longer suitable for the development of society, and they will declare some patents invalid.

But this is not something that Huanyu e-commerce has to consider at present.

Whether it is withdrawn or declared invalid in the future, this is also the future.

At present, this move is undoubtedly the strongest killer for several major second-tier e-commerce brands.

Of course, let alone now.

In 2019, which was the previous life, Ali also used the double 11 trademark to deal with JD.com, Pinduoduo, and a series of e-commerce brands.

Moreover, JD.com and Pinduoduo can only scold in the media about this, and there is no way to take Ali.

"That, Mr. Ma, you are very familiar with Mr. Chen of Universal Technology."

Suddenly, Shao Yibo said.

"Mr. Shao, why did you ask this all of a sudden?"

"I think, why don't you, as our representative, discuss with Chen Yu?"

There is some embarrassment, Shao Yibo said.

After finishing speaking, Shao Yibo knew that he was a bit shameless, so he explained: "Mr. Ma, I actually want to go, but I'm not familiar with Chen Yu, so he probably won't give me face."

Why go to Chen Yu for this?

Isn't that just announcing surrender?

no way.

This move by Huanyu E-commerce is really too fierce.

There will be problems with promotions during Double 11, even if they are not during Double 11.

If nothing changes, from the current point of view, this time Double 11 will really miss them.

As for whether the double 12 promotion can be successful in the future,

Although it cannot be said that it is completely impossible, it is estimated that it is also hanging.

"Mr. Ma, why don't you work harder?"

Wang Shutong also said at this time, "So, Mr. Ma, can I go with you?"

Knowing that this is a bit embarrassing for Teacher Ma, Wang Shutong continued.

"I know what you're thinking."

Teacher Ma smiled bitterly: "Actually, it's nothing to lose face, I can go to see Chen Yu. But you don't know, it's okay if I don't go to see Chen Yu. When I see Chen Yu, we may be treated even worse by him. ."

Speaking of which, Teacher Ma is also very helpless.

He doesn't know why so many e-commerce platforms, Chen Yu has been dealing with him exclusively.

Although some other e-commerce platforms were also hit by Huanyu E-commerce.

But if you look closely, in fact, the most important thing for Universal Technology is to deal with them Ali.

Although Ali is the second in the industry, it is not like this.

Later, Mr. Ma wanted to understand.

This must be what Chen Yu hated for himself.

This should start from the West Lake discussion of the sword...

However, these things are a long story, and Teacher Ma really dare not see Chen Yu.

"This……"

When Teacher Ma said this, everyone was silent.

They also knew that Huanyu Technology had been fighting with Ali back then.

Although Teacher Ma and Chen Yu are very familiar, there is absolutely no personal relationship between them.

On the contrary, the personal relationship between the two is not very good.

Mr. Ma can maintain the status quo if he doesn't go. If Mr. Ma goes, I am afraid that Huanyu Technology's more ruthless move will come again.

"I think it's better to go back and find a way."

"It can only be this way."

The founders of the four major second-tier e-commerce brands shook their heads and went home one after another.

"Zhaoxi, change our previous publicity plan and cancel Double 11."

"Mr. Ma, do you really want to withdraw?"

"What do you say if you don't withdraw?"

Teacher Ma glared at Lu Zhaoxi: "Change Double 11 to November 11."

Huanyu E-commerce registered the trademark of Double 11, and also registered the trademark of Double 12.

This also prevents a number of other e-commerce brands from pushing back promotions.

They had no choice but to remove the Double 11 logo and change the original Double 11 to November 11.

Although November 11 is also called Double 11.

However, because all e-commerce brands have previously advertised Double 11, it is also simpler and more convenient to call Double 11.

Therefore, this promotion is also called the Double 11 Promotion Festival.

Even though the difference here is very small, in terms of influence, one is in the sky and the other is in the ground.

But they really can't.

They dare not use Double 11, and it is useless to postpone, they can only do this.

If this wave of promotions is not done, the loss will be even greater.

...

"Chen Yu, your Huanyu Technology is really too insidious."

"What, classmate Lu, what do you mean, insidious, do I have it?"

"Isn't it possible that the double 11 trademarks have been registered, so that no one dares to play the double 11 trademarks."

"The purpose of trademark registration is to protect the rights and interests of trademarks and trademark owners. Isn't this normal. Besides, I also initiated Double 11. They want to snatch our popularity. I'm sorry, our popularity is not so good. ."

"Yes, yes, you are amazing. Fortunately, you are a major shareholder of our Vipshop. Otherwise, our Vipshop will suffer in this wave."

"That is, now I know that I don't do anything, but it is the reason why you are the major shareholder of Vipshop."

"You have to shy."

Lu Xue scolded Chen Yu for being shameless.

However, despite saying this, Chen Yu's translation is true.

Just like now, even if Chen Yu did nothing, just because he is a major shareholder of Vipshop, Vipshop will be able to avoid the catastrophe.

Otherwise, such a giant pit will appear.

Their Vipshop is another website that has just emerged, and has spent a lot of money on Double 11 promotions before.

Suddenly there is one that can't be done, can't use Double 11, they will be disabled even if they don't die.

"By the way, Chen Yu, I want to ask you, what would you do if you were replaced by them?"

"You're talking about the double 11 trademark?"

"Um."

"Why did you ask this?"

"How can I say it, although our Vipshop will not have such a problem because of your relationship. However, if I encounter similar problems in the future, I'm thinking, what should I do?"

"Student Lu, not bad, what do you think you will do?"

"I have no idea."

Lu Xue shook his head: "I think, I can only grit my teeth and keep going."

"Then you are right."

"what?"

Lu Xue was a little strange: "Is this still true?"

"Why is it wrong?"

"Chen Yu, stop making trouble, I'm not joking with you."

"No kidding."

Chen Yu said seriously: "If it were me, I would do the same."

"Grit your teeth down?"

"right."

"Is there no other way, for example, to file a lawsuit and find a solution?"

"Although it's not impossible, this kind of lawsuit can't be solved at once. The Double 11 promotion is getting closer and closer, how can you spend time on this. When you solve it, Double 11 is over. What's more, you can really solve it?"

"That's true. But it's not the way to hold on."

"This is not necessarily true. The domestic Internet is far from mature, and so is e-commerce. The entire market still has great potential, and the entire consumer population has yet to be tapped. Second, third and even tenth, the market in the future will also be much larger than it is today.”

"When you say it, I am a lot more relaxed. In this way, if some other e-commerce platforms persist, they may not lose."

Lu Xue nodded, something that she had been unable to figure out before was awakened by Chen Yu.

"certainly."

Chen Yu nodded: "Not only will they not lose, but maybe even they can get a blessing in disguise this Double 11 promotion."

"No, it's a blessing in disguise?"

"I think so, as for the reason, remember our Huanyu e-commerce promotion plan."

"Of course I remember that with the 50% discount promotion, all consumers are eagerly looking forward to this day."

But Chen Yu shook his head: "Our promotion plan is not just a 50% discount."

"What's not a 50% discount?"

Lu Xue was a little puzzled.

"If it's just a 50% discount, it can only make the merchants lose money and make money. In other words, even if they don't lose money, such a 50% discount will not make any money. I force the entire platform to 50% off is not for these merchants. I am not so ruthless in subsidizing our platform. On the one hand, I build an e-commerce platform to allow merchants across the country to make money on my platform, and on the other hand, I also want to change the way people shop.”

To be precise, one of Chen Yu's promotional plans is price.

Another is traffic.

It's just that the price is 50% off, the merchants can't make money, and no one will participate in such promotions in the future.

Now that the price has gone down, the quantity must be done.

Such small profits but quick turnover will have the effect of making money.

"At present, although the e-commerce market is developing well, there is still a lot of potential to be tapped. However, there are still quite a few people who do not know about online shopping, and there are quite a few people who know about online shopping, but they don't. Put down an order."

"This time around, our mission is to get more users to place their first order online."

Lu Xue still didn't understand: "However, isn't the 50% discount very attractive, he can also let a large number of users join in."

"No, the price is only one aspect. Although it can also promote many people to join the online shopping group, it is not the decisive factor. Believe it or not, let alone 50% off, even if it is 3 catties, 20% off, 10% off, or even It doesn't require money, and many people may not necessarily buy it online."

"That's true, after all, not everyone believes in online shopping."

"It's not just that they don't believe, or they don't have the awareness to shop online. Just like what we usually like to eat, we may keep eating this thing, and we won't eat anything else. Wherever we go shopping, we'll keep going. Where to shop, even if you know where there are cheaper ones, you won’t go there. This is because of user habits and awareness, not how much the price of the product can determine.”

"So, to get more people to join online shopping, it will take quite a long time to cultivate the market."

"No, what I have to do now is to shorten this time considerably."

What's the point of rebirth if it's still the same as before?

Now that Chen Yu has mastered so many resources, then Chen Yu is fully capable of accelerating the maturity of certain industries.

In fact, in many ways, Chen Yu has already done it.

For example, instant messaging, games, mobile phones, and even computers.

At the same time, the number of domestic netizens in 2005 was also tens of millions more than in 2005 in the previous life because of the birth of Huanyu Technology.

The issuance of domestic 3G licenses is also due to the outstanding performance of Universal Technology and the promotion of the entire domestic mobile phone group.

"Chen Yu, this is basically impossible."

Market development is the most time-consuming.

Sometimes it takes decades for a market to develop.

Although Chen Yu wanted to speed up this speed, although it was a good idea, it was basically impossible.

"Who says it's impossible."

Chen Yu shook his head: "If we don't do it, then nothing will be possible. If we do it, then we can change it..."

In this phone call, Chen Yu not only explained to Lu Xue this double 11 promotion plan.

More, but also to cultivate Lu Xue.

As for why.

Chen Yu has long wanted to eat soft rice.

It's just that I haven't been able to find a good soft rice object.

After training Lu Xue well and doing nothing in the future, this soft rice will be delicious.

"Huang Zheng, our Singles' Day plan can begin."

With some expectations in his heart, Chen Yu told Huang Zheng.