Chapter 982: Sorry, We Just Registered the Double 11 Trademark (5,000-Character Chapter)

"Chen Yu, are you in Hangzhou?"

"how do you know?"

"Hehe, your Huanyu Mall is our competitor. We have to keep inquiring about your news."

"Tsk tsk...Student Lu, it's alright, I'll enter the role so soon."

After receiving Lu Xue's call, Chen Yu had some surprises.

"Let's have dinner together tonight."

"You are also in Hangzhou?"

"I've been in Hangzhou for several days."

"Are you really here to spy on the situation of our Huanyu e-commerce?"

"It's half and half, we'll talk about it at night."

"Row."

That night, Chen Yu saw Lu Xue, who he hadn't seen for a long time.

"Student Lu, why did you come? I've been waiting for you for half an hour."

"Sorry, sorry, I just visited the market in Hangzhou, and a few customers were delayed."

"You are in good working condition."

"No way, we are under a lot of pressure to compete with you Huanyu e-commerce."

"What do you call Huanyu E-commerce, it seems that your Vipshop, I am also a major shareholder."

"I don't care about it. Anyway, I am in charge of Vipshop now, and he is mine."

"Okay, our President Lu, drink a glass of water first to quench your thirst."

Chen Yu brought a glass of water to Lu Xue: "It seems that you have gained a lot recently. Do you have any opinions to share?"

"I don't have any insights, but after a survey in Hangzhou, I found out why you set up your headquarters in Hangzhou."

"why?"

"There are a series of small and medium-sized enterprises. Although these small and medium-sized enterprises are not very strong, their product lines are extremely rich. At the same time, their prices are not expensive. In addition, everyone here is more open-minded and easy to accept new things.

The computer penetration rate is relatively high, which is very helpful for promoting consumers to shop online. On the contrary, we placed Vipshop in Beishi, which is slightly weaker than Hangzhou. "

"It's nothing. The North City is the political, cultural and economic center of the country, and it's not too bad. In addition, the logistics will become more and more developed in the future, and the initial advantages of Hangzhou's side will not be particularly obvious."

"I think so too."

Lu Xue nodded: "By the way, I heard that you are going to hold a double 11 promotion festival."

"Yes, didn't you follow up too?"

"Of course we have to follow up. You are the leaders in the industry, and your promotions have also helped us a lot. At least, if nothing else, this wave of promotions will increase the number of online shoppers a lot."

"You're taking advantage of it well."

"Ali's side is expected to follow."

"should be."

Chen Yu nodded.

After several battles with Ali, Huanyu E-commerce has occupied the first position in the industry.

However, after several battles with Huanyu e-commerce, Mr. Ma can be regarded as identifying his position, no longer being fooled by Chen Yu, but focusing his business on c2c. Although it is still incomparable with Huanyu e-commerce for the time being, with the latest round of financing, Ali has also gained a lot of users and has become the second largest e-commerce platform in China.

"But I've heard some bad news about you guys recently?"

"what news?"

"Did you offer a 50% discount?"

"Yes, do you think this is bad news?"

The Double 11 50% discount plan has been launched, which does not require other competition to inquire about the inside information, just know it.

"Then have you noticed that many businesses do not agree with this plan?"

"It's nothing."

Chen Yu nodded: "Some people agree with any plan, and some people oppose it."

"But if it is 50% off, the merchants are afraid that this promotion will not make much profit."

"It's not necessarily, what if it's measured?"

Once you measure it up, let alone 50% off, some can earn 40% off.

Especially things like clothing.

A lot of commodities are mostly earned in half.

As for why the profit is so high, it will not decrease.

This is completely the law of the market.

It's not that you want to drop, you can make more money.

The price drop is bound to be supported by the quantity.

If the volume does not rise, the price drop is useless.

Chen Yu is so confident, that is because Chen Yu can beat the price, but he can bring the quantity.

"But users may not think so. I found that many merchants are not willing to participate in your promotion this time."

"There is this phenomenon, but after the promotion, they will understand."

The explosive power of 50% off is not comparable to which store on the street is doing a clearance sale.

Once caught the attention of consumers across the country, the amount would be staggering.

You thought it was a big sale like 1x and 2x.

But the reality will tell you, not 1 times 2 times, but 100 times, 200 times. Even 1000 times, 2000 times.

This completely subverts everyone's three views.

At the same time, the potential of the e-commerce market is enormous, and it is far from being fully developed.

Not to mention the current 2005, even in 2020 in later generations, he exploded with an increase of more than 30% for every promotion.

Just imagine that the scale of the Double 11 promotion in 2020 is already more than 600 billion, and he can still maintain huge growth.

Can you estimate how big the potential of e-commerce is?

"Chen Yu, this is a chance for your opponent to dig your corner."

"Student Lu, you mean that you Vipshop want to dig our corner."

"Our Vipshop model is different from your Huanyu e-commerce. We are a website that sells specials. It's not much use to dig, but don't underestimate Ali."

"Student Lu, it's amazing, Vipshop will give it to you, I'm completely relieved."

After talking with Lu Xue, Chen Yu also had a basic judgment on Lu Xue's ability.

Sure enough, she was the female president of the previous life, and this ability is really good.

Not to mention other, just being able to find your own positioning, which surpasses countless e-commerce platforms.

Many e-commerce platforms developed well in the early stage, but ended in the later stage. What is the reason?

This is because they did not find their own position.

They don't know what they're going to do in the future, and they don't know what advantages they have.

Under the market tuyere, of course, it exploded.

But as soon as the tide goes out, you know who is swimming.

"Don't worry, I don't deal with President Ma for a day or two. I know what he will think."

Chen Yu can be so decisive, except for his judgment on the future market.

More importantly, Chen Yu is not blindly arrogant.

Although Ali was suppressed by himself, Chen Yuke was always on guard.

really.

After Huanyu E-commerce launched a 50% discount on Double 11, Mr. Ma on the side finally took action.

"Everyone, we finally waited for the opportunity for Huanyu E-commerce to make mistakes."

Teacher Ma gathered his eighteen Arhats in the office.

In recent years, Ali e-commerce has been beaten by Huanyu e-commerce, but Mr. Ma has been suffocated.

Although later, relying on his eloquence, Mr. Ma successfully managed to get several financings. But he also knows that it is basically impossible to defeat Huanyu e-commerce for the time being. Because they have lost the opportunity of e-commerce, and at the same time, Huanyu e-commerce has also made a name for itself in the brand. No matter how well they develop, they can only be second in the industry at best.

There is basically no chance to really fight with Huanyu E-commerce, or even pull Huanyu E-commerce down in the future.

Unless, Huanyu E-commerce makes mistakes.

Will Huanyu E-commerce make mistakes?

It certainly will.

People make mistakes, and so do businesses.

It's just that when a mistake is made, Mr. Ma doesn't know.

Maybe five years, maybe ten years.

Teacher Ma can only wait.

The hard work pays off. After Mr. Ma's patient waiting, God gave Mr. Ma a chance.

Huanyu E-commerce finally made a mistake.

They even forced a series of merchants to come up with a 50% discount promotion plan.

"Many merchants on the Huanyu e-commerce platform have expressed that they will not participate in the Double 11 promotion festival of Huanyu Technology. We can just use this opportunity to dig these merchants to us. Zhao Xi, you are responsible for building momentum and attracting a group of Huanyu Electric. merchants, boycott the promotions of Huanyu e-commerce.”

"Sanfeng, you are responsible for secretly pulling these merchants to open stores in our Ali, and promise to give a certain amount of RMB reward for each sale."

"Old Cai, you are responsible for contacting the media, exposing the monopoly of Huanyu e-commerce, and unfair competition."

"Su Quan, this promotion may be the biggest promotion in the history of Huanyu E-commerce. We also have to use their popularity to deliver traffic to our Ali platform. You are responsible for this."

"Jiang Fang, you are responsible for..."

...

Teacher Ma is a talent.

No, he's a talent of talent.

When Teacher Ma calmed down, his thoughts were extremely clear and thorough.

Although he had a fire in his heart, he really wanted to have a real fight with Huanyu Technology.

But he knew that nothing could be rushed.

How did Huanyu Technology pull them off back then, and he would also be very patient to pull Huanyu E-commerce off his horse.

Although this time is a rare opportunity for them.

But he knew that it would be impossible to knock down Huanyu e-commerce just this time.

But that's okay.

As long as they keep moving in this direction, they will move steadily, and they will definitely be able to pull Huanyu E-commerce down from the first place.

...

"50% off, Huanyu E-commerce is threatening us."

"It's disgusting to use our discounts to subsidize consumers. It's disgusting."

"That's right, I used to think that the Huanyu e-commerce platform was not bad, but now it's squeezing us more and more."

"Brothers, what do you say?"

"What should I do, leave, I won't do it here."

"Don't, buddy, don't you go to Huanyu E-commerce to sell things? Although Huanyu E-commerce is a bit disgusting, it can still make some money."

"I know a better website. This welfare policy is much stronger than Huanyu E-commerce."

"Which one?"

"Taobao."

"Taobao, the traffic is not good, there are no consumers."

"That was before. Now Taobao has a lot of advertisements and has a lot of users. Although it can't compare with Huanyu e-commerce, they have a red envelope for every order they sell. And, I'll tell you secretly, it's okay there. Billing."

"Billing the bill, I am grass, the official will block it."

"No, now the official acquiescence is that we want us to make relatively high transaction orders."

"Isn't this cheating?"

"It doesn't matter whether he is cheating or not, what is the purpose of opening an online store, not just to make money. As long as it is to make money, whether it is cheating or real, we can do it. Besides, the platform will not pursue it."

"That's true."

Making money in this world is the last word.

Although brushing is shameless, it is also a means of cheating.

But if the platform defaults to you, do you think it's shameless?

Everyone is opening stores to make money. At this time, Huanyu E-commerce has come up with such a mandatory 50% discount. How can many merchants stand it.

So, stimulated by some interested people, they also went to Taobao platform to open stores.

Of course, Taobao teachers are not stupid.

They naturally know the dangers of cheating, and they even know that these people are cheating to get their money.

But that's okay.

The more PK with Huanyu E-commerce, the more Mr. Ma knows why Huanyu E-commerce can do it.

Don't focus too much on profits in the beginning.

As long as users are cultivated and consumers are cultivated, no matter how much you lost in the past, you will make money in the future.

This is not only the way of the e-commerce platform, but also the way of the Internet.

Looking at all businesses on the Internet, isn't that the case?

...

"Chen Yu, it's 10 o'clock before you get up."

"Can't get up, let me sleep again."

"Then you continue to sleep, I'm going back to Beishi."

"Ah, don't, since you're here in Hangzhou, I'll take you around Hangzhou."

"Come on, you want to take advantage of me again, don't you?"

"It's all taken up anyway."

"roll roll roll……"

Lu Xue gave Chen Yu a white look.

Chen Yu was helpless and had to get up.

He also knew that this promotion was also a big challenge for Lu Xue.

After all, Vipshop has not been established for a long time. Although Lu Xue is a female scholar with first-class ability, she is somewhat uncertain.

"Okay, I'll take you to the airport."

Without any other thoughts, Chen Yu sent Lu Xue to the airport.

Before leaving, Lu Xue specifically told Chen Yu to take care of some Teacher Ma.

Chen Yu naturally nodded and said yes.

Back at the company, Huang Zheng ran over in a hurry.

"Mr. Chen, something happened."

"What's up?"

"Major media published articles saying that we have a monopoly on Huanyu e-commerce and unfair competition."

"What the hell did Teacher Ma do?"

Chen Yu's expression was calm.

This trick was used by Teacher Ma back then.

Of course, Chen Yu has also used it on others.

"It should be. However, this is not the key. The main reason is that they have privately pulled a lot of merchants to Taobao."

"It's normal. They've done this before, but these merchants have since returned to our store."

"There's another question, more than two dozen medium-sized companies may come to us in the afternoon."

"Are they forcing the palace?"

"almost."

"Oh, that's interesting."

Chen Yu smiled slightly: "Ali's strategy is good, this chain of tricks really caused us a lot of trouble."

"If that's the case, then I'll go see them in the afternoon."

"Okay, I'll make arrangements."

afternoon.

More than 20 medium-sized enterprises from all over the country came to the headquarters of Huanyu E-commerce.

These companies are medium-sized sellers who have settled on the platform of Huanyu Mall, and they are also medium-sized enterprises.

These companies are much stronger than the sellers at C2C Universal Department Store, but they are much weaker than well-known domestic companies.

However, their strength is also very strong, and some are said to be preparing to go public.

This time, Huanyu E-commerce offered a 50% discount, and they were the first to raise objections.

Just seeing that Huanyu E-commerce did not deal with their objections, they joined dozens of other companies and came to Huanyu headquarters together.

This is of course forced.

"Mr. Chen, we are the representatives of all the companies in Huanyu Mall. This time, we came to your company specially to hope that your company can take back the 50% off promotion plan."

In the conference hall, twenty representatives took their seats, and one of the leaders stood up and said to Chen Yu.

"Mr. Liu, our promotion is also for everyone."

"Mr. Chen, but we can't accept your mandatory 50% discount. You should also know that the things we sell online are already very cheap to me, and our profit is not big. You asked us for a 50% discount. We are going to lose money completely.”

"Mr. Liu, it is an exaggeration to say that we lost money."

"Even if we don't lose money, we have nothing to make. According to your promotion method, we calculated that this time we made no money at all."

"This is not necessarily. President Huang has communicated with you before. This time we have a very strong promotion. I believe you have also seen our advertisements on various TV stations and various media. Once our promotion starts, our volume There will be explosive growth. You will be the one with the most profit.”

"This is just what you think unilaterally, Mr. Chen. If it doesn't measure up, isn't it advertising you with our money?"

The two sides are fighting against each other, and neither can convince the other.

From their respective positions, Chen Yu is right, but Chen Yu also knows that they are not necessarily wrong.

Who can guarantee that the amount will be up in the future.

It's not unreasonable for some mid-sized companies to be worried.

"Everyone, our promotion is not one or two. You can look back and see which promotion you have lost."

"Mr. Chen, your family has a big business and you can afford it, but if we lose, the entire company will be ruined. We can't accept the 50% discount."

"That's okay, everyone, you can also not participate."

"Mr. Chen, are you forcing us to go to another platform?"

"Are you threatening our Huanyu E-commerce?"

In fact, the 50% discount promotion plan has been clearly stated, and the platform has also analyzed the advantages and disadvantages of it very specifically.

Chen Yu actually didn't need to explain too much to them.

It's just that they are sellers who have been cooperating before, and Chen Yu doesn't want them to suffer losses because of shortsightedness.

But it seems that this time they are not discussing with themselves, but are forcing the palace.

Either as they wish, or they leave.

"Mr. Chen, we don't want to threaten your company, but your company shouldn't embarrass us either."

"Is this your personal opinion?"

"No, Mr. Chen, this is our unanimous opinion. In addition, there are other merchants who were not present, and they will also act in concert with us."

"It seems that you are all very united."

Chen Yu was helpless and had no choice but to nod: "If you really make up your mind to go to other platforms, I won't leave you either."

"Mr. Chen, you..."

"Everyone, don't get excited, just listen to me."

"Although everyone can freely choose the platform, but this time the Double 11 promotion, I am afraid that other platforms will not be able to do it."

"?"

The merchants are a little confused.

Chen Yu said apologetically: "I'm really sorry, we just registered the double 11 trademark."

Having said that, Chen Yu took out the registered double 11 trademark registration license.