Chapter 986: Double Eleven Singles Carnival Night

"Huang Zheng, come here."

"Mr. Chen, are you looking for me?"

Chen Yu is looking at the Double 11 Singles Day that will be broadcast live on Mango TV in the next few days.

This so-called Singles' Day is not only prepared for all singles across the country, but also for the Double 11 of Huanyu E-commerce.

Yes.

Promotional festivals are not really popular.

But Singles Day is deeply rooted in the hearts of the people.

Combining Singles' Day with promotions can greatly increase users' spending power.

In addition, the people who are now bachelors are mostly young men and women.

And these young men and women are very receptive to new things, and they are more receptive to online shopping than others.

In addition to the transformation of a series of soft articles on the Internet, the Double 11 Singles Day live broadcast by Mango TV on Double 11 can completely ignite the spending power of all consumers.

However, when Chen Yu looked at the arrangements for this Singles Day, he felt that some content should be added.

"Huang Zheng, I took a look at our carnival night. Although we invited a lot of stars, these stars seem to just sing and sing, and they don't have much effect."

"Mr. Chen, although the purpose of inviting these stars is just to sing, it is more to start our Double 11 promotion carnival brand."

"Well, this has some effect. However, since these stars are invited over, if they just let them sing, it is a waste of the popularity of these stars. I think they can help them while singing. Let's sell the product."

"promoted products?"

Huang Zheng was stunned: "You mean to endorse the product?"

"Almost, but it's not an endorsement either."

Chen Yu explained: "It is during Double 11 to ask them to recommend certain popular products, such as refrigerators, color TVs, mobile phones, clothes, etc. Through their promotion, users can be promoted to purchase."

"Mr. Chen,

let me see. "

Chen Yu's idea made Huang Zheng feel very fresh.

He thinks this model is very good.

The popularity of celebrities is naturally unusual. If the popularity of celebrities is used to promote product sales, it is theoretically possible.

Moreover, because they are stars, such conversion efficiency is also very high.

After all, some people may want to buy in their hearts, but they haven't made up their minds all of a sudden. As soon as a celebrity recommends it, the transaction is facilitated.

Moreover, products recommended by celebrities can also increase the safety of users for online shopping.

Just imagine, other celebrities have recommended it, what else do you doubt?

Only, there is a problem here.

"Mr. Chen, although this does not seem to be an endorsement, if you recommend a product during the live broadcast, it is actually equivalent to an endorsement. Although our relationship with major brokers and companies is OK, the relationship with major stars is also OK. , but with this additional condition, I am worried that some of these stars will have opinions."

It's okay to just invite these people to sing.

But let them sell products after singing, it is not as simple as singing.

"Then increase their appearance fee."

"If that's the case, it should be fine."

Many celebrities have naturally shot product advertisements.

In fact, shooting a product advertisement is actually a promotion of the product.

It's just that the general business of shooting product advertisements can use it for a year or a few years.

This time the TV broadcast was live, only for one night.

But if the appearance fee is increased, presumably all the stars will not have too many complaints.

"Mr. Chen, I'll arrange this."

"What's the arrangement? We don't need to pay for these expenses."

Chen Yu shook his head: "The products they endorse are not ours. If we did, we would be wronged."

"Do you want the manufacturer to come out?"

"right."

"But, is this a promotion for our Double 11?"

"But in fact, the products sold by celebrities are theirs. For example, when selling a refrigerator, we earn some handling fees at most. The real money is made by those who make refrigerators, such as Haier."

"I'm worried that there are some manufacturers who are reluctant to pay the money."

"It doesn't matter, if they don't want to come out, can't we just ask celebrities to sell them products?"

Of course Chen Yu didn't mind this.

At the same time, Huanyu Technology is not stupid. Would you like to recommend products for you without giving money?

However, he believes that as long as it is a smart businessman, they will pay this amount of money.

Moreover, maybe, as soon as such a plan comes out, many manufacturers are still rushing to come out.

Not only are they going to come out, they will even consider what kind of stars they will invite.

After all, it's not just about selling products for yourself, it's also another aspect to endorse your products.

Even if he only endorsed for one night, his promotion of his products is extremely powerful.

"Mr. Chen, I will contact the major manufacturers immediately."

Huang Zheng felt a little excited in his heart.

He feels that Chen Yu's plan seems to have created a brand new promotion model.

This pattern is very new.

He looks similar to previous celebrity endorsements, but that again doesn't seem to be the case.

But he doesn't know exactly which category he falls into.

But it doesn't matter if he doesn't know, he believes that when such a model comes out, it will definitely shock everyone.

"Go."

Chen Yu nodded.

Naturally, he knew the brilliance of this model.

This is no ordinary endorsement promotion.

This is put in the future, that is, live streaming.

However, with the current level of domestic Internet speed and the fact that smartphones have not developed so fast for the time being, there are some problems with live streaming.

But on a mobile phone, it is impossible to carry goods live on the Internet, but it is still possible to carry goods live on TV stations.

TV stations can also be broadcast live.

The influence of TV stations is even greater than that of ordinary media platforms.

And Chen Yu invited some well-known stars this time.

And let these stars perform on the same stage and have the same promotion.

Not to mention the delivery effect.

Just when such a pattern appears, he can make everyone remember it fresh.

In particular, even if he only endorsed for one night, the effect of his endorsement is even better than that of several years of endorsement advertisements.

really.

As soon as Huang Zheng got in touch with the major manufacturers, all the manufacturers immediately understood the business opportunities.

It doesn't matter how much you can sell on the Double 11 Singles' Carnival Night.

Most importantly, it was a very original and memorable evening.

As long as they perform well on this carnival night, then this will determine the brand and sales of their products for some time to come.

"Mr. Huang, I think the celebrities you hired for us are too small. We want to ask Liu Dehua to recommend products to us."

"But Liu Dehua's appearance fee is a bit high."

"It's okay, we are fully responsible. In addition, we will make an appointment with Liu Dehua in advance, you can rest assured about this."

"If that's the case, then this piece will be handed over to you."

What Huang Zheng did not expect was.

With the support of many manufacturers, the original Double 11 Singles Day launched by their Huanyu e-commerce company turned into a Double 11 promotion carnival jointly sponsored by many manufacturers.

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