Chapter 981: Double 11 Promotion Plan

"Huang Zheng, how are the preparations for the Double 11 promotion?"

"Mr. Chen, this is our promotion plan."

"Let me see."

There was a wave of cruelty to Microsoft, and Chen Yu went to Hangzhou for the first time.

It has attracted a lot of companies and bigwigs around the world, enough for Microsoft to drink a pot.

With the constant troubles on Microsoft's side, Chen Yu has more leisurely development.

However, the operating system does not happen overnight. In addition to developing the operating system business, Chen Yu turned his attention back to the e-commerce business that Huanyu Technology has been doing.

Without Microsoft's interruption, Chen Yu has more time to pay attention to e-commerce.

At the same time, since Huanyu Technology entered the e-commerce platform, Chen Yu felt that the Huanyu e-commerce platform should make a big leap.

This time during the Double 11 Promotion Festival, Chen Yu is ready to make a qualitative improvement in the e-commerce platform.

Just after reading the promotion plan given by Huang Zheng, Chen Yu was not completely satisfied.

"I'm not satisfied with this plan."

"In comparison, our promotion this time is not much different from our previous promotions. At most, there are more companies participating in the promotion, the types of our promotions have increased, and our traffic has increased. Is it just that? , Huang Zheng, there are no more fresh changes?"

"Mr. Chen, in fact, this time our promotion is more vigorous than before. For example, in the event, we launched a lot of activities to receive coupons. In terms of publicity, we also launched a courtesy promotion. In the sales price , we have a 20% discount this time than usual. It can be said that the discount is very large, and I believe consumers will be very excited about our price.”

Huang Zheng knows that although Chen Yu has always been regardless of the specific business, he has always been very strict in the direction of business.

However, they had prepared this plan for a long time, and they still tried to explain to Chen Yu.

It's just that Huang Zheng explained again, Chen Yu still shook his head: "The event coupon can only be regarded as an ordinary event, and there is no bright spot. Your forwarding is polite and has a little effect, but it is not very useful for the time being."

This forwarding politely, Chen Yu remembered the Pinduoduo that Huang Zheng had done in later generations.

It is through this crazy forwarding method that he has become the third largest e-commerce platform in China, and even has the possibility of entering the second.

However, it is currently the traditional PC Internet market, and his polite forwarding has not been able to form an explosive promotion method for the time being.

"As for the price promotion, the 20% discount is not too strong. If you want a discount, it will be bigger, 50% off."

"50% off?"

Huang Zheng was a little flustered.

If this is 50% off, those merchants will not lose money.

"Mr. Chen, this can't be done."

"Why, do you think the 50% discount is not strong enough?"

"no no……"

Huang Zheng didn't know how Chen Yu's brain circuit turned, how could he think that the 50% discount was not strong enough.

The 50% fold is not strong enough, so how many folds are necessary?

If the 50% discount is really put out, the consumers will not be crazy.

But just thinking about it, Huang Zheng's eyes suddenly lit up.

Yes.

If this is a 50% discount, consumers should not go to the Huanyu e-commerce platform to buy things frantically.

"Mr. Chen, do you mean 50% off the whole site?"

"It depends on the merchant's own arrangement, but each merchant must launch one or several products with a 50% discount. As for other products, even if they cannot be 50% off, they must be at least 30% off. Especially for clothing products, all participating companies must be forced to 50%. 50% off all the above styles.”

"Mr. Chen, I'm afraid the merchants are unlikely to agree."

Although Huang Zheng understands that Chen Yu is trying to build momentum with a 50% discount.

As long as this momentum is formed, their e-commerce platform can go further.

At the same time, the masses have a better understanding of online shopping, and even the number of users has exploded.

After all, although Huanyu e-commerce is doing well now, online shopping is still only a niche. He did not form a mass, and not everyone accepts online shopping. Once the 50% discount appears, it will definitely form a huge influence.

"Businessmen do not agree because they are afraid of making no money. Although a 50% discount is a huge discount, in terms of clothing brands, they will not lose money. That is to say, the profits are not particularly large, but as long as they are measured, their profits are also It’s very big. Moreover, as long as our platform drives consumers’ enthusiasm for consumption, it will also help their business in the future.”

"But some businesses may not be able to see the future."

"If they don't agree, it's okay, it's okay if they don't agree, they don't have to participate in this promotion festival. But for all the companies that agree, we will help them attract traffic through various methods."

There are people who oppose any plan, and some people agree with it.

Chen Yu's model can be said to be the opportunity for the fastest development.

Otherwise, it will only develop slowly and gradually, when will the e-commerce platform truly mature.

Moreover, Universal Technology must do the same.

Although Huanyu e-commerce is currently leading, the e-commerce platform will never be able to achieve a monopoly.

Since he can't achieve a monopoly, his competitors will continue to compete with you.

Just like Ali.

Even though the business is far inferior to Huanyu Technology, they are still favored by capital.

Of course, Chen Yu did this without bullying any business.

Although Chen Yu is strong, as long as this promotion is over, these merchants will definitely feel the charm of this promotion.

As for those who didn't want to participate, Chen Yu couldn't ask all of them to participate.

But as long as they see such promotional profits in the future, they will naturally join.

"Okay, Mr. Chen, I'll communicate with some merchants first to see how it works."

"Okay, let's analyze the pros and cons of future prospects with them, but this plan is set and will not change. If they participate in our promotion, then we will use our best efforts to give back to these merchants. As for those who do not participate, then Just let them study the data of this promotion after the promotion, I believe they will make more wise choices in the future.”

Speaking of which, regarding the 50% discount mentioned by Chen Yu, Chen Yu could have waited a few more years.

However, on the one hand it is a matter of competitors.

On the other hand, Chen Yu's battle with Microsoft also made Chen Yu unable to wait.

He must make his e-commerce platform become bigger and stronger.

Once the e-commerce platform is truly established, Chen Yu will have more confidence in dealing with Microsoft's challenges and entering the global market.

Just like Amazon, Chen Yu wanted to challenge it.

However, now that his e-commerce platform has not really grown, Chen Yu naturally dare not go abroad to compete with Amazon.

But if his e-commerce platform has grown and grown, it is really not Chen Yu's character if you don't move Amazon.

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