Chapter 978

America Online.

"Hey, our ICQ simultaneous online number is overtaken by MSN."

"Damn Microsoft, their MSN is totally copying our ICQ."

"Yes, I also think that we didn't get much benefit from the first few lawsuits."

"Your thoughts?"

"I did some research before. In fact, our ICQ has always been ahead of MSN. The reason why we were overtaken by MSN was just because we shrunk in publicity and promotion. My suggestion is to expand the publicity of our ICQ. As long as there is enough publicity, our ICQ Still an advantage.”

"You know the headquarters is not just the ICQ business, there are many other businesses."

"But if the propaganda can't continue, we ICQ may be in a worse position."

"Is there a specific publicity plan?"

"Yes, we can put the main propaganda position on the friend network. The friend network is currently the fastest growing website, and it is also the most dynamic website with the most young people. Such a website crowd coincides with our ICQ crowd, Helps to promote our ICQ."

"But the advertising fees on Friends.com have never been cheap."

"Head, there is good news. Friends recently launched a more favorable promotion plan. They cut their advertising costs by 50% compared to before."

"really?"

"Yes, I have confirmed."

"Very well, you can do this."

...

sony.

"Mr. Hirai, Microsoft's latest xbox has received good feedback in the market, which has put a lot of pressure on our ps3. Even their turnover exceeded ours by 20% last quarter."

"What's wrong on our side?"

"Mr. Hirai, I think our console and game quality and word-of-mouth brand are no worse than xbox, or even surpass them. However, Microsoft has been increasing the promotion of their game console market recently. For example, they signed dozens of network Red's crazy introduction and recommendation of their xbox on the Huanyu video platform has formed a trend among young game groups.

"

"Huanyu Video, the promotion of this website is so powerful?"

"Yes, Mr. Hirai. Huanyu Video is different from other video sites. They mainly focus on short videos and accurate recommendations. Users can instantly attract a lot of people by browsing their favorite short videos. And Microsoft relies on this kind of publicity and promotion. , is gradually causing a wave in the North American market. I think, we can follow. And, there is a good news recently?”

"What good news?"

"Huanyu Video recently reduced 50% of its promotional costs. If we follow up now, we can definitely suppress xbox."

"Can't Microsoft increase the promotion funds for Huanyu Technology?"

"Mr. Hirai, maybe you didn't pay attention, Huanyu Technology and Microsoft are competing in China. This time, Huanyu Technology is to deal with Microsoft, so it is excluded."

"It seems that this is indeed good news, you can do it."

...

Oracle.

"Ellison, the latest survey data shows that our office software business has fallen to 10% of the North American market. Our main competitor, Microsoft Office, has risen to 80%, and the top may not allocate funds to you this year. Too much money."

"Mr. Fokker, how can this be? The office software business has always been our core business of Oracle, so how can we give up on it. Moreover, our office software business was even better than Microsoft's office back then, how could we be because of some Difficulties just give up?"

"Ellison, that's not what I meant, it's a decision from headquarters."

"Mr. Fokker, if the headquarters does this, our office software business may be completely finished. If this is the case, I may agree to the cooperation of Universal Technology."

"What do you mean by the cooperation of Huanyu Technology?"

"Recently, Huanyu Technology sent people to contact us. They proposed a new plan. They suggested that we make our office software business free."

"Free, let everyone use our office software for free."

"Yes."

"Ellison, are you crazy?"

"No, I'm not crazy. In the Chinese market, Huanyu Technology's wps has changed from charging to free. For this reason, their market has skyrocketed to 40% in an instant, and I predict that the market share of wps will eventually surpass that of Microsoft. office.”

"Even so, the free market has occupied 100%, what can we do, can we make money?"

"Yes, WPS of Universal Technology adopts the form of free for ordinary users and fees for members. Ordinary users can use more than 90% of the functions of WPS, but some professional functions are charged. I believe that as long as our market share increases, our Membership will also increase.”

"Do you think this model will work?"

"I think this is our only way out. Moreover, Universal Technology said, they can help us in future publicity and promotion."

"Why does Universal Technology help us?"

"Because Universal Technology is competing with Microsoft for the operating system business in China."

"That's in our favor. All right, Ellison, I need a detailed report."

"Yes."

...

Universal Technology has no way to take Microsoft's operating system on the Chinese side for the time being.

However, in the global market, that is not necessarily the case.

With friends.com and Huanyu Video, Chen Yu has two trump cards.

Whether it is Friends Network or Huanyu Video, it is now a global website.

Moreover, in order not to affect the globalization of these two major websites, Chen Yu did not hesitate to throw out a series of shares and a series of investment bosses.

In addition, the two major websites are registered in the United States.

Therefore, in the process of globalization of these two major websites, there has not been too much interference.

To deal with Microsoft's operating system, Chen Yu has no way to deal with it.

But to deal with Microsoft's other core businesses, Chen Yu can still move.

Office software business, game business, instant messaging business are all core businesses of Microsoft.

Although these core businesses are not as important as the operating system, if something goes wrong, it is enough for Microsoft to drink a pot.

Yes.

It is just one action in Universal Technology, Oracle, AOL, Sony... and other global bigwigs have followed suit one after another.

Although in it, AOL and Sony are actually competitors of Huanyu Technology.

But in today's globalized world, it is quite normal to have cooperation in competition and competition in cooperation.

What's more, the cooperation given by Huanyu Technology is too tempting.

Take instant messaging, for example.

Universal Technology has no instant messaging business in North America for the time being, but he can help any of them.

For example ICQ.

As long as friends.com introduces ICQ's information, his market share can instantly surpass MSN.

As for the gaming business.

That's too simple.

Huanyu Video's accurate recommendation of short videos is the biggest highlight.

But when the business is competing, wouldn't Huanyu Video madly recommend Microsoft's xbox.

In the absence of competition at ordinary times, Microsoft relies on a series of Internet celebrity cooperation, and it is no problem to use recorded short videos to promote their xbox from time to time. Then, when there is competition, Universal Video directly restricts the current of Microsoft xbox. Don't think that Huanyu Technology is so shameless. Such a shameless method is actually too civilized. It is not bad that Huanyu Technology did not directly screen off the Microsoft xbox.

Everyone is a competitor. Chen Yu doesn't want to use this trick against other competitors at home, but abroad, you're welcome.

In fact, this is also normal operation.

Just like Microsoft has been binding IE and binding MSN and so on in his operating system.

As for the office software, Huanyu Technology is much more generous.

At most, some advertising promotions are provided in the front, which requires the efforts of these companies themselves.

But in the office software business, Universal Technology is already quite familiar with it.

Ah, you still don't know how to play for free?

It's ok.

We Huanyu Technology will teach you.

Huanyu Technology can fully teach Oracle the experience of office software in the domestic market.

No thanks, it's too kind.

You ask why you are doing this to help you.

There is no why.

To ask why, it is, please call me**.

It's a joke of course.

Huanyu Technology is not a **, and Chen Yu is not so generous.

Naturally, other companies also saw Huanyu Technology's strategy.

However, seeing is seeing, but when interests are bound together, everyone knows it in their hearts.

...

"Bill, I think we're in trouble."

"Steve, what's wrong?"

"Our teams with various top security companies didn't get much of that."

"Oh, Huanyu Technology made their Huanyu system so safe?"

"It can't be said that there are still many loopholes in the Huanyu system. However, Huanyu Technology has used a series of methods to make our attacks useless."

Steve introduced Bill to the latest secret security card, IP address lock, one-key restore of Internet cafe management software...etc.

Hearing the back, Bill gave a wry smile: "I have to say, Universal Technology's understanding of the Internet is far ahead of us."

This is not modesty.

Although Microsoft is very powerful.

But the outside world has always regarded Microsoft as a software company.

Microsoft actually lacks the Internet DNA.

Although Bill has been working hard in this direction, but the benefits are minimal.

At present, only msn has performed better in the global market, and other Internet businesses have declined significantly.

"Indeed."

Steve also nodded: "But it's not our worst."

"Steve, what's more serious?"

"Universe Technology is currently united with Sony, Oracle, AOL... and other companies to launch attacks on our game business, instant messaging business, and office software business."

"what?"

Bill was startled.

You know, these competitors are not just a single regional market.

Just like China.

In fact, even if any business on the Chinese side fails, it is only a regional market, and it will not affect the world.

But Sony, Oracle, AOL...a range of their businesses are global.

Once these businesses are overtaken by them, there will be huge losses to Microsoft's cash flow.

This is actually something like when Microsoft attacked Universal Technology's game business.

Although the core of Microsoft is the operating system.

But the operating system business may not be the most profitable.

In other words, although the operating system business makes money, their investment in this area is also very large.

Microsoft must also rely on a series of other businesses to provide them with profit support.

For example, instant messaging, office software, and even game businesses relying on operating systems.

If these businesses are hit, it will also affect Microsoft's operating system business.

"Huanyu Technology has made a good move."

"Yes, they are starting to counterattack."

"Steve, contact Chen Yu of Universal Technology, I want to chat with him."

"Bill, let me go."

"No, I have to go myself."

"OK then."

Steve knew that Bill was nervous.