Chapter 983: Sorry, Double 12 Was Also Registered by Us

"Zhaoxi, how is your arrangement?"

"I have already pulled a lot of Huanyu e-commerce merchants to our platform."

"Jiang Fang, where are you?"

"I led more than 20 medium-sized enterprises to go directly to the headquarters of Huanyu E-commerce, and force them to go to the palace."

"Very good, Jiang Fang, I will remember your merit."

"Old Cai, where are you?"

"The major mainstream media have already contacted, and many netizens are on our side in this media attack on Huanyu e-commerce."

"Yes, Lao Cai."

In Ali's office, Mr. Ma laughed heartily.

Haven't been this happy in a long time.

As long as they follow this strategy, sooner or later, Ali will stand in the first position again.

only.

Before Teacher Ma finished the meeting, Jiang Fang suddenly received a call.

"Mr. Ma, it's not good."

"What's wrong?"

"The 20 mid-sized businesses we sent are back."

"What's wrong with this... They came back as soon as they came back, maybe they didn't achieve our goal. Jiang Fang, it's okay, Huanyu e-commerce has such a big plate, and the strength of more than 20 medium-sized merchants is not very strong, how can we force it? Huanyu E-commerce. However, this has already made Huanyu E-commerce see our contest, and I believe that there must be a lot of pressure on his side."

Teacher Ma is relatively calm.

For these more than 20 medium-sized merchants to go to Huanyu e-commerce, Mr. Ma did not think that they would be able to force Huanyu e-commerce.

Their strength is still too weak.

If we can unite with Gree, Haier, TCL... these heavy home appliance companies, maybe Chen Yu can make concessions.

It's just not likely.

When Huanyu e-commerce first started, they reached cooperation with home appliance companies.

The more important a company is, the harder it is for them to leave.

But that's okay.

What Teacher Ma wants is not for Huanyu e-commerce to make concessions, but to put pressure on Chen Yu.

However, Mr. Ma seems to be wrong.

Jiang Fang's face became a little ugly, and said weakly: "Mr. Ma, these 20 merchants said that they do not want to leave the Huanyu e-commerce platform. At the same time, more than 100 other medium-sized sellers also said that they will no longer come to us. When Taobao opens a store, they will continue to stay on the Huanyu e-commerce platform.”

"Oh?"

This surprised Mr. Ma a little. However, he still looked as usual: "Chen Yu is amazing, he won't buy them."

This looks possible.

However, Jiang Fang still shook his head: "Mr. Ma, no, the main thing is that Huanyu E-commerce registered the trademark of this Double 11."

"Double 11's trademark?"

"what……"

Teacher Ma froze in his heart, and then his whole body trembled.

...

Yes.

Chen Yu took out the double 11 trademark registration license, naturally not only for a group of businesses to see.

In the same way, Chen Yu also showed this to a group of friends and businessmen.

After Huanyu e-commerce headquarters showed the trademark registration license, Chen Yu immediately ordered to publish the trademark to the media.

Huanyu E-commerce said: The double 11 trademark is uniquely created by Huanyu E-commerce and was first used as a trademark. Since the launch of the Double 11 Promotion Festival, Huanyu E-commerce has used huge human, material and financial resources for the double 11 promotion, and has played a significant role. good publicity effect. Without the authorization of Huanyu E-commerce, it is illegal for any enterprise or individual to use the double 11 trademark. At the same time, Huanyu E-commerce will investigate the relevant responsibilities of relevant enterprises and media, and reserve the right to sue in court. From now on, I hope that friends who have been suspected of infringing the Double 11 trademark of Huanyu E-commerce will remove all Double 11 advertisements and logos from the shelves.

What is shameless.

This is.

What is Wang fried.

This is also.

No one thought that the Double 11 promotion would be registered as a trademark by Huanyu E-commerce.

Moreover, when the double 11 war started, Huanyu E-commerce took out the double 11 double standard.

This kind of operation is just one day, and more than 20 medium-sized enterprises that went to the headquarters of Huanyu e-commerce that day were dumbfounded.

What's even more dumbfounded is the portraits of friends and businessmen mentioned by Huanyu E-commerce.

Like Ali.

"Chen Yu is shameless."

"Huanyu Technology bastard, how can Double 11 be registered as a trademark alone?"

"Why do they use huge human, material and financial resources for the promotion of Double 11, and we also spent a huge amount of money for the promotion of Double 11."

The Eighteen Arhats were directly blinded by this move by Huanyu Technology.

It turned out that they also wanted to use the promotion festival of Huanyu e-commerce this time to increase a wave of users.

Unexpectedly, Huanyu E-commerce has been guarding him for a long time.

Also, they are shameless enough.

Double 11 trademarks are not taken out sooner or later, just when they have invested a lot of money and double 11 is about to come, they will take them out.

This operation directly reduced the huge amount of money that Ali had spent on promotion before.

Well, here comes the question.

At this time, do you continue to promote Double 11, or interrupt?

Continuing to promote Double 11 will definitely be sued by Huanyu E-commerce, and they have trademarks, Ali will definitely lose the lawsuit.

But if the publicity is interrupted, all the previous publicity costs will be destroyed.

certainly.

This is not the most important thing.

Most importantly.

Although Double 11 is uniquely created by Huanyu E-commerce, all the e-commerce platforms want to take advantage of the momentum of Huanyu E-commerce to take a share of this online shopping. Therefore, not only Ali, but also some other e-commerce platforms have also invested a lot of money into promotions to promote Double 11. But now, not only can they not engage in double 11 promotions, but all the money they spent before has been turned into publicity for Huanyu e-commerce.

This is the real place.

After being busy for so long, I didn't expect that this was making wedding clothes for others.

...

"Mr. Ma, what do you say?"

"Mr. Shao, don't look at me, how do I know what to do?"

"Mr. Wang, what do you think?"

"Don't look at me, just ask Dangdang President Li and President Yu."

Alibaba, eBay, Amazon, Dangdang, the founders of four domestic second-tier e-commerce platforms gathered together.

In fact, we have to add Vipshop here.

However, the major shareholder of Vipshop is Chen Yu. Although Vipshop and Huanyu E-commerce are two, they are actually one.

Naturally, these people would not invite Vipshop to come over.

As for the other JD.com, Fanke... etc., they are only just established, they are not large in scale, and they are not qualified to sit with them.

"We are just selling books. To be honest, we are not directly competing with Huanyu E-commerce."

Li Peiqing smiled bitterly and said with his eyes closed.

"Mr. Li, this battle hasn't started yet, so it's a coward?"

Excellent Amazon CEO Wang Shutong snorted softly, and turned to Yu Yu, another founder of Dangdang, that is, Li Pei's wife: "Mr. Yu, it is said that you have the final say in Dangdang, right?"

Yu Yu, who has always been shrewd, said: "Who said that, it was me who beat Lao Li. However, since everyone is sitting together, let's discuss together. Otherwise, this time we are really beaten by Chen Yu. Greatly damaged."

Although Dangdang only sells books online, there is no direct competition with Huanyu e-commerce.

But Huanyu E-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he can sell everything, and naturally he will also sell books.

And in order to combat Dangdang, Huanyu E-commerce's book channel has formulated a five-year unprofitable strategy.

It doesn't matter whether you make money or not, what matters is whether you can beat Dangdang.

Undoubtedly, even if Dangdang does not compete head-on with Huanyu E-commerce, it is actually a lot of pressure.

This time, the Double 11 Promotion Festival, Huanyu E-commerce made a big deal.

Dangdang naturally also wanted to rub a wave of heat.

But I didn't expect that the popularity didn't catch up, and the funds I invested were wasted.

"Mr. Ma, you have been fighting with Huanyu Technology for the longest time, and you know Huanyu E-commerce the most. Let's talk about it."

Yu Yu turned the topic back to Teacher Ma.

"its me……"

"Actually, I don't have a good way to deal with Huanyu e-commerce."

However, although he said so, waiting for death is not Mr. Ma's specialty. After thinking about it, Mr. Ma said: "Otherwise, we will gather all our strength to respond to the relevant departments. Huanyu e-commerce does this, and some of us How the merchant platform survives. Of course, whether our platform is dead or alive may not be so important, but we can focus on all the merchants on our platform.”

"It makes sense. Although the strength of each of these merchants is average, the amount added up is too large, and the above must also fully consider."

Shao Yibo nodded in approval.

But Wang Shutong shook his head: "But the Double 11 trademark is in the hands of Huanyu Technology after all, and this trademark was also issued to Huanyu Mall. Even if they want to protect us, they can't ignore the Double 11 trademark."

"So, that's also the hardest."

Teacher Ma sighed.

Huanyu e-commerce registered the double 11 trademark in advance not only about the trademark, but also about the management and legal issues above.

If the trademarks issued above are ignored, how will they be managed in the future?

Not to mention the average strength of these major e-commerce platforms, no matter how strong they are, they can't be random.

Besides, this is also a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, it is normal for them to be eliminated by the market if they cannot compete.

Generally speaking, the top does not want to intervene in such market-oriented competition.

"Another plan is that we will not participate in this double 11 promotion, we will postpone the time."

Teacher Ma said the second plan.

The first solution obviously does not work, and only the second solution can be used.

However, the second option is also clearly problematic.

Everyone knows this question.

That is the problem of publicity and investment in the previous double 11 promotion.

The four companies have invested a lot of money. At this time, there is no effect. Instead, they support Huanyu E-commerce.

This is simply unbearable for my uncle, and my aunt can't swallow it.

"I know what everyone thinks, but this pit was obviously dug by Huanyu E-Commerce. We have already jumped down and can only admit defeat."

Teacher Ma is naturally dissatisfied.

However, even if you are dissatisfied with the things in the shopping mall, you can only endure it now.

"Mr. Ma is right, don't be impatient."

Zhao Yibo also said rationally.

"Okay, we'll admit it this time."

Dangdang the couple also nodded.

This lesson is profound.

But even if they refuse to accept it, they are useless.

Can they continue to carry on with the promotion of Double 11?

The trademark is there, don't get half of it yourself, they ask the industry and commerce department to come and trouble them.

At that time, it will not end well.

"But changing a time node is far less effective than Double 11."

Although Wang Shutong felt uncomfortable, he had no choice but to accept it.

Except for Double 11, there are not many days left in 2005.

"Do you want to choose December 12th?"

Teacher Ma suggested.

Double 11 is on November 11th.

This time point should be the best.

This time point is in the second half of the year.

Not the same as the first half.

In the first half of the year, everyone just finished the Spring Festival, and it was time to make money. Where can I spend it?

Therefore, the main force of general consumption is in the second half of the year.

And on November 11 in the second half of the year, he was still a while away from the Chinese New Year. At the same time, the public also made a lot of money at this time.

This is the best time to reflect consumption.

It is precisely because of the special node on November 11 that the platforms have also spent a lot of money to keep up with this wave of promotions.

Unexpectedly, they couldn't use it on such an important promotion day.

"I think December 12 is fine."

Shao Yibo said in agreement: "On December 12th, they double 11, we double 12."

Although Double 12 is somewhat inferior to Double 11, it is also a good node.

"Okay, then we agreed. When Double 12 arrives, we will work together to launch this wave of promotions."

Teacher Ma looked at everyone, and he was striving for the meaning of everyone.

"no problem."

Everyone nodded.

"By the way, we have to register the double 12 trademark. Here, the four of us have to set up a new company, and the new company registers the double 12 trademark and authorizes it to be used by the four of us."

"Mr. Wang, your idea is good, so that everyone can use the trademark, and there is no question of which trademark belongs to."

Teacher Ma also agrees with this plan: "If you don't say it, I haven't thought of it before."

"It's nothing, I'm also afraid of Huanyu Technology."

Wang Shutong felt a little depressed in his heart.

She had to be a little more careful after being dealt with by Huanyu Technology.

"Okay, then that's it."

After the business was finished, everyone was ready to leave.

There is still a lot of things waiting for them to do in the back.

For example, take down the previous Double 11 advertisement.

At the same time, they also have to appease the merchants who cooperate with them.

In addition, fully prepare for the next wave of promotions, which is Double 12.

However, just as everyone was about to leave, Wang Shutong said, "This, everyone, please don't leave, we probably won't be able to do it on Double 12."

"why?"

Teacher Ma asked curiously.

"No, look."

Wang Shutong turned the notebook over: "I just checked the trademark website, and the Double 12 trademark has also been registered by Huanyu E-commerce."

"My grass..."

Looking at the data displayed on the trademark website, the founders of the four e-commerce platforms collapsed.

"The double 11 trademark was registered by them, and the double 12 trademark was registered by them again. Does this still allow you to live?"

"Chen Yu is trying to kill us?"

"Check other times, what about Double 10?"

"Double 10 was also registered by them."

Wang Shutong felt a little pain in his heart.

Not only that, Wang Shutong continued to check: "Not only Double 10, 518, 618, 818... and other time points that seem to be good, they have all registered their trademarks."

Even if Wang Shutong is serious enough.

She will find that, 365 days a year, all are registered by Huanyu E-commerce.

Anyway, it doesn't cost much to register a trademark. After all the registration is completed, it depends on how you choose the promotion time.