Chapter 1144: Invite "Jackson" Over

"Live broadcast, live broadcast, I didn't expect that e-commerce could be related to live broadcast."

Amazon founder Bezos was stunned.

Recently, Huanyu Technology's play style is simply wave after wave.

The first is to precisely locate sinking users.

Then there is the bargaining to attract traffic.

Followed by the group to play social group buying.

At this time, I even came up with a trick to bring goods live.

It seems that such live streaming is just a Douyin business and has nothing to do with Pinduoduo.

But not at all.

Douyin has benefited a lot from it, and Pinduoduo has also made a lot of money in live streaming.

Especially in Douyin, there are many people who have never tried online shopping.

Originally, they probably would never shop online in their entire life.

But the emergence of Douyin has brought them the experience of online shopping.

"Study the live streaming of Douyin, and a week later, we will also launch our live streaming."

Before Pinduoduo, whether it was bargaining or grouping, Bezos didn't want to learn.

It's not that he can't see the benefits of these models, the main reason is that Amazon and Pinduoduo have different positioning.

If you take their model over, not only will it not help Amazon, but it will make Amazon lose itself.

But live streaming is different.

Douyin can do it, and so can Amazon.

Isn't it just asking stars to help bring the goods?

Douyin can invite Tyson over, and they can also invite a more awesome character from Amazon.

Don't tell me, Amazon really did it.

Douyin invited Tyson, and looking back, Amazon invited Jackson.

Jackson, who is also a global superstar with Tyson, has unparalleled popularity.

However, Pinduoduo’s hiring of Tyson only cost $1 million, but the price Amazon paid for Tyson is a bit big.

The price Jackson offered was $30 million.

The reason for such a high price is not the big opening of Jackson's lion.

Because Jackson is worth the price in itself.

He's not like Tyson.

Tyson has never regarded money as money because he was a fan of money before.

But Jackson is different.

Although Jackson lived a very extravagant life, Jackson was not so extravagant.

More importantly, Jackson has a longer career as an entertainer than Tyson, so he also earns more than Tyson.

If you press the ordinary endorsement, Jackson's endorsement fee is about 25 million US dollars.

But because it was a live broadcast, Jackson had some concerns, and finally quoted a high price of 30 million US dollars.

Although the price of $30 million is a bit high, it is still affordable for Amazon.

Finally, a week later, Jackson officially joined Amazon Live.

...

"Brother Jian, let's watch Jackson's live broadcast together later."

"I was just about to tell you about this."

Early in the morning, Zhang Jianming came to Chen Yu's office.

Zhang Jianming naturally knows Amazon's actions in North America.

E-commerce is one of the most important sub-businesses of Huanyu Technology, and even he, the vice president of Huanyu Technology, is very concerned about it.

"Oh, come, sit, it's going to start in a while."

Chen Yu took out his mobile phone and clicked to enter the Amazon app.

Although Amazon was originally an e-commerce website, not a live broadcast platform, it has to admire Amazon's ability.

In just one week, they developed a live streaming feature on the Amazon shopping platform.

"The internet speed is okay."

While watching, Chen Yu experienced Amazon's live delivery function.

Although the live broadcast has not officially started, it is not very difficult to enter the room.

"Mr. Chen, Jackson, like Tyson, is a global superstar, and in terms of popularity, Jackson is stronger than Tyson."

In fact, to say that Tyson and Jackson are more popular in the world, it is really not comparable.

Some say Tyson, some say Jackson.

But if you look at the data, it's actually Jackson.

After all, boxing is a niche sport, and many people have not seen Tyson boxing.

But Jackson is a singer. Many people have heard his songs, and more people prefer to listen to songs than to punch.

also.

Tyson had a short career and is now retired.

But Jackson's career has gone through more than 30 years, and it has been popular until now.

This is also why few Tyson endorse him, but Jackson's endorsement fee is so high.

"Well, Amazon got Jackson right."

Chen Yu nodded, Amazon still had a vision, but Chen Yu was still skeptical about how many products Jackson could bring.

This is not because Chen Yu has doubts about Amazon's ability and influence.

The platform is different, the mode is different, the time is different... There are many different kinds.

No matter how good Jackson is, he may not be able to reproduce Tyson's effect.

As now.

Judging from the number of people in the live broadcast room, only more than 20 million members are displayed above.

This is not to say that Amazon has fewer members than Douyin.

The point is.

People swipe Douyin every day, but do you always open shopping sites to shop?

Although there are many prodigal women in this world, most of them are relatively rational.

And these 20 million fans are also obtained by Amazon's huge publicity and publicity.

otherwise.

With a shopping platform like Amazon alone, how could he bring so many people together all at once.

"20 million members, hehe... Brother Jian, I don't think I need to watch this live broadcast."

Although Jackson has not yet officially appeared, Chen Yu has already concluded the result.

It's not Chen Yushen's prophecy.

This is all based on the number of members.

If the number of members does not reach a certain size, it is impossible for him to successfully convert more consumers.

Just like Tyson's 100 million+ users live streaming.

There are 100 million users who really buy.

Not to mention 100 million, not even 10 million.

If there are 100 million, then Tyson's sales record that night is not 200 million, but 20 billion.

If you look at the conversion rate.

The last Tyson live broadcast brought goods, 100 million fans only brought in 200 million US dollars in revenue.

That is, 1 fan only contributes two dollars.

With 100 million users and 20 million fans, how much conversion can he bring?

$40 million?

If it only sells $40 million of goods, it is estimated that Amazon will cry to death.

In fact, a number like 20 million fans actually hit Bezos.

Originally, he thought that with their publicity and Jackson's fame, they would not say that their popularity surpassed that of Douyin this time, but the difference should not be too big. But it backfired. Their Amazon popularity is only one-fifth of the live streaming of Douyin. Although it hasn't started yet, he already knows that basically their sales today can't surpass Douyin.

However, this is not the most important.

Most importantly.

When seeing that their fan popularity is only one-fifth of Douyin, Bezos understands again.

It turns out that the so-called live broadcast is not only a live broadcast, but also a live broadcast.

His model, his gameplay, his functions... all revolve around social commerce.

But unfortunately, Amazon is just an e-commerce platform, they do not have social networking.

It's like Ali in the previous life.

Although Ali is the largest e-commerce platform in China, they have no achievements in the social field.