Chapter 1136: Live Broadcast with Goods

"Mr. Chen, you, are you looking for me?"

Gently knocking on the door, Li Xuelin asked with some guilty conscience.

"Well, sit down."

Chen Yu was still reviewing the documents, and after he finished speaking, he ignored Li Xuelin.

This made Li Xuelin even more worried.

In Huanyu Technology, Chen is always the biggest boss of the entire company. Although he doesn't seem to be in charge of things, just one word can determine a person's future. Although Li Xuelin's overseas video of Huanyu looks very good, he knows that such business is nothing in Chen Yu's eyes.

Seeing that Chen Yu didn't say a word at this time, he was even more nervous.

After a while, Chen Yu put the file down.

"Oh, I almost forgot, Xuelin, wait a long time."

"No, I just sat down."

This is where I just sat down. It has been an hour since I came in.

But no matter how long he waited, Li Xuelin didn't dare to say a word.

"I heard that you are going back to China to intercede with President Zhang?"

"Mr. Chen, me?"

"What, I, I, I didn't say anything to you. Your Huanyu video business has grown, and naturally you can develop elsewhere. However, to develop in other places, you must first make your own business the strongest."

"Mr. Chen, you're right. I'll stop the search and instant messaging services immediately when I go back."

"What about after you stop?"

"Look, light stops to stop."

With that said, Chen Yu picked up the phone, opened Douyin, and started to brush Douyin.

"The Douyin you created recently is very good. He inherited the advantages of the previous Huanyu short videos, and it has been carried forward in smartphones. Users took advantage of the fragmented time to shoot a lot of interesting jokes. But have you found that your Other competitors are coming."

"Mr. Chen, we have seen the situation of other competitors. However, they are still in the stage of imitating our Douyin. In addition, we have also provided more financial subsidies for those original video fans.

In the functional business, we have newly launched the same-city service, which has made great progress in terms of user growth. "

"It seems that you have some confidence in Douyin."

It's just that Chen Yu said again: "But what about after that?"

"after?"

Li Xuelin was stunned, he didn't understand what Chen Yu said after: "Mr. Chen, what do you mean after?"

"How long do you think the Douyin model can survive?"

"this……"

Li Xuelin shook his head: "Mr. Chen, we haven't thought about this issue for now."

"You should think about it."

Chen Yu continued: "Although Douyin is developing very well now, it does not mean that others can't live without it. Unlike instant messaging, it does not have such a strong viscosity."

"That's why, Mr. Chen, I want to engage in instant messaging. The combination of instant messaging and short videos will create viscosity."

It may be that there is still something in his heart that can't let go of instant messaging, Li Xuelin still tried to talk to Chen Yu.

"You're thinking really well, but, how much do you know about instant messaging?"

"this……"

After saying this, Li Xuelin could only sigh.

Li Xuelin was born in portal website before, and also in content.

Instant messaging is not the same as a portal.

They are completely different things.

Therefore, Li Xuelin, a content creator, can make a good video website, but he is not good at instant messaging.

"Xuelin, your advantage is content. It was a portal site before, and so is a video site now."

"But Mr. Chen, you said just now that Douyin is not as sticky as instant messaging after all."

"This can only mean that your content is not good enough. If your content is good enough, maybe users spend more time on Douyin than on YY or on WeChat. many."

Seeing that Li Xuelin was a little tangled, Chen Yu knew that his translation made him stumped.

Chen Yu also knows that it is the most difficult to do content.

He can do it in one day, two days.

But Chen Yu believed it even more.

Once the content is done, it is extremely difficult for others to surpass it.

As now.

Even in the domestic portal, their Huanyu portal is still inferior to Sina.

That's the great thing about content.

"Xuelin, in fact, you can think in a different direction. Instead of talking about content, you can directly cut into the profit. Let me ask you, what are the current aspects of Douyin's profit?"

"Mr. Chen, this is also what I want to ask you for advice. At present, Douyin does not have much profit points. On the one hand, it is through advertisements, and on the other hand, it is through props. Another one, we are preparing to launch VIP members. Mechanism, but I haven’t thought about it yet.”

"Members aren't much use."

Chen Yu shook his head: "The profit margin of advertisements and rewards is also very small and cannot be sustained. Moreover, this kind of advertising and rewards can only be made by some video anchors at the top of the pyramid, and most of them cannot be made through video. profit."

"That's why we introduced a subsidy mechanism."

"As long as you have been subsidizing, how long can you make it up. There is no output from the subsidy alone, even if Douyin has a large amount of traffic, it is useless."

Chen Yu asked one question after another, causing Li Xuelin's face to turn red.

He only now understands why Chen Yu would say that he is not wrong in his righteous career.

I really haven't done a good job in Douyin, so I just want to enter other businesses.

"Mr. Chen, in fact, we have also made some other attempts."

"Oh, talk."

"Like selling goods."

"Not bad."

Chen Yu praised: "I think the idea of ​​selling goods is a good idea."

"Mr. Chen, it's not very good."

"why?"

"We have cooperated with several well-known game anchors several times, mainly selling keyboards, mice, graphics cards...etc. The effect of selling it at the beginning was good, but after a few more games, the effect is not good."

"It's nothing, and not everyone has to buy a mouse and a keyboard."

"Yeah, so this kind of profit from selling goods won't last long."

"Xuelin, I think this is a good attempt. Why do you guys just want to sell mice and keyboards?"

"Because they are game anchors, everyone comes to see him live and play games, so selling mice and keyboards is a better variety."

"So, except for the mouse and keyboard, you can't sell anything else?"

"Mr. Chen, what do you mean?"

"Can't the user buy a piece of clothing and go back while watching the video?"

"this……"

"Clothes are not good, then selling shoes is fine. If this is not good, try selling fruits..."

"Mr. Chen, what do you mean, let them sell everything?"

"That's right."

Chen Yu nodded with a smile.

If you only bring a mouse and keyboard with you, the best anchor will probably not be able to sell it after a few games.

But what if you add something else?

Sell ​​mice today and clothes tomorrow.

Clothes today, panties tomorrow.

Today we sell panties, tomorrow we sell lipstick...

In short.

Everything you can buy online can be sold on Douyin.

right.

That's right.

This is called live streaming.

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