Chapter 1143: $200 Million in Four Hours

"Thank you, thank you everyone, this is the end of the live broadcast tonight, thank you again for your support."

The 4-hour live broadcast ended with Tyson's thanks and fanatical screen swiping.

For this live broadcast, he almost made a series of media around the world go online.

The first one that pays so much attention is naturally Tyson's popularity.

Although Tyson has retired and there is a series of negative news, it has to be said that Tyson's popularity has just risen.

But that's just one of them.

The second is the seemingly incredible combination of Tyson and live streaming.

This made everyone feel very fresh and wanted to go and watch.

But what really makes this time with the goods crazy is the data of this live broadcast.

Let’s not talk about the rest first, let’s talk about the sales data of this live broadcast.

This time, Tyson recommended 20 products in the live broadcast room, and the total revenue of live broadcast products exceeded 200 million US dollars.

Yes.

$200 million in merchandise was sold in 4 hours.

You may not believe this data.

But experts commented that this data is only a little, not much.

According to them, the order data has actually broken 200 million.

When this data broke out, it caused another sensation all over the world.

"My God, how crazy this was last night."

"Damn, I regret not participating."

"Hahaha, I was yesterday's participant. Although I didn't buy anything, I was stunned by the big scene yesterday.",

"Upstairs, so do I. I bought the Apple Gel Pen, just now, it's very easy to use."

In reality, though, the economic impact that night produced far more than $200 million.

Although the sales of live streaming for 4 hours is more than 200 million US dollars, some products are still on sale after the 4-hour live streaming.

Similarly, there are still many netizens who did not grab it during the live broadcast at that time and placed orders.

If you factor in that portion of sales, that's $300 million.

Converting 300 million US dollars into RMB, that is 2.4 billion.

Can you imagine what kind of experience it is to sell 2.4 billion RMB in four hours?

However, this is not real data.

After the end of Tyson's live broadcast, major media have launched special topics on Tyson's delivery.

Among them, they comprehensively analyzed the sales generated by Tyson's delivery this time.

The above is only the sales of goods.

In fact, although Tyson brought the goods, he brought the goods in a live broadcast.

Since it is live broadcast, he still has the advantages of traditional live broadcast.

Such as reward.

Although this 4-hour live broadcast before this did not expect any reward.

Even if there is no reward for 1 cent, it doesn't matter.

As long as the goods are sold, the task is completed.

But this time Tyson's live broadcast led Tai not only to complete the task well, but also to earn a lot of reward income.

From Tyson's live broadcast to the end of the line, the income of tipping Tyson exceeded 10 million US dollars.

Such a statistic not only exploded ordinary internet celebrities, but also set a record for the highest amount of online rewards.

At this point, do you think it's over?

not at all.

The above are just some of the obvious income.

This kind of income on the surface can be seen and checked by everyone.

But in addition to the revenue on the surface, there is also advertising revenue.

The advertising revenue this time is the advertising fees for 20 products.

Many users may not have thought of it.

Why are there advertising fees here?

Yes.

Tyson's 4-hour live broadcast of 20 products, he actually wants to pay Douyin advertising fees.

As for why?

Simple.

This live broadcast attracted about 100 million users, and his influence was unparalleled.

Any product placed there can make a huge name.

For example, the first launched Apple neutral ratio,

This advertises for Apple.

Then Coca-Cola, which gave Coca-Cola an advertisement.

Next is the Lizi sweeping robot, which also advertised for Universal Technology.

This has evolved into a pit fee in later generations.

However, not everyone can get the pit fee.

Without a certain reputation, without a certain amount of fans, without a certain conversion rate, the pit fee is a deceiving thing.

With such an advertising intensity, even if one product was not sold in the live broadcast this time, they also achieved their goal.

As for this wave of advertising costs?

The outside world cannot know.

Until a long time later, Douyin CEO Li Xuelin revealed to the public that the advertising cost of 20 products at that time was 20 million US dollars.

In addition to income, in fact, there are many more benefits generated by the live broadcast this time.

The biggest beneficiary is the official Douyin.

The 4-hour live broadcast not only brought great fame to Douyin, but also brought a huge number of registered visits.

The number of registrations soared by more than 20 million in just 4 hours of Tyson's live broadcast.

It was only then.

With the influence of this live broadcast, Douyin's registration and a download volume have increased by more than 5 times than usual.

In addition, this has also produced a lot of benefits for consumers.

Although some of the 20 items sold cheaply, some sold more expensively.

But regardless of whether they are cheap or expensive, the price consumers buy can be said to be the lowest in the world.

Take the pear robot vacuum cleaner.

At that time, the price of the live broadcast and the purchase of the goods was 399 US dollars, while the price of the real pear robot vacuum cleaner for a month was 450 US dollars.

Similarly, the price of Xiaomi mobile phone live broadcast is $200, and the real price is also $230.

In addition, everyone in the audience also received an unexpected red envelope of 100,000 US dollars. Although everyone did not share much, it was also a big surprise.

Moreover, with Rebs taking the lead, the company executives of the following products also took out real money and launched red envelopes.

It also allowed some lucky friends to win hundreds or even thousands of dollars.

So many accounts have been calculated above, but it is not that no one has lost.

The biggest loser here is Tyson.

Tyson's previous agreement with Douyin officially signed a $1 million live broadcast for 4 hours.

At the time, Tyson thought it made a lot of money.

But after a live broadcast, he suddenly found that he had suffered a terrible loss.

If all sales are calculated at 200 million US dollars, as a salesperson, how can you get 10% of the share.

Even if not, maybe 5%.

At 5%, he can get a $10 million share fee.

Too bad he only has $1 million.

That doesn't count.

The most frustrating thing is the reward fee.

The contract signed at that time, because it was a $1 million buyout.

So the reward fee here has nothing to do with Tyson.

This also made Tyson almost cry after the broadcast ended.

Had he opted to sign a sharing agreement at the time, half of his $40 million foreign debt would have been repaid.

However, Tyson is not a loss.

Although Tyson did not make any profit from the live broadcast sales.

But Tyson got a TikTok account.

With Douyin pushing Tyson at that time, Tyson's fans have exceeded 100 million.

That is to say.

In the future, even if Douyin does not need to be officially released, Tyson can also carry out live broadcasts and bring goods.

As for how much Tyson can earn from live streaming in the future, it will depend on Tyson's own ability.

...

"Mr. Tyson, it's a pleasure to work with."

"Mr. Li, I am at a loss."

"Hehe, Mr. Tyson, don't say that. Look at your current number of Douyin followers. You have more than 100 million followers. With these 100 million followers, your foreign debt of 40 million will be repaid soon."

Douyin official, Li Xuelin said to Tyson with a smile.

At the same time, in order to comfort Tyson, Li Xuelin also gave Tyson a red envelope.

The amount of the red envelope is also $1 million.

Although it is a little less than the share, but calculated from the signing of the contract, the Douyin side is already very generous.

"Here's a card with a million dollars in it, and that's your bonus for Mr. Tyson."

"One million, oh, Mr. Li, thank you, thank you."

"You're welcome."

"By the way, Mr. Li, I want to ask, can I continue to live broadcast in the future?"

"sure."

Li Xuelin nodded: "According to the agreement, as long as you do not violate the law or violate Douyin's official regulations, then this account will always belong to you. However, we will not pull traffic to you in all directions like yesterday."

"I know, thank you."

"By the way, Mr. Tyson, I have to remind you. Although you have 100 million fans, it should not be difficult to make money in the future, but I hope that you and your team will not make fakes or sell fakes during the live broadcast. Once such a problem occurs, it will not only affect your personal reputation, but more importantly, you may no longer be able to live stream and bring goods in the future."

"Thank you, Mr. Li, I remember what you said."

Tyson nodded firmly.

In fact, Li Xuelin didn't say it, and he didn't plan to do it.

After going through so much, he gradually came to understand a lot of things.

Especially when he was in prison and got the guidance of the previous generation boxing champion Ali, Tyson's mood changed a lot.

This time, he will definitely seize this opportunity and never repeat the previous mistakes.