Chapter 1135: The Problem of "Douyin"
"genius."
"It's just genius mode."
Bezos jumped up excitedly when he discovered this.
This undoubtedly created a new model of e-commerce.
And this model is more advantageous in some aspects than pure C2C or B2C.
Through social networking, Pinduoduo hardly needs to recommend itself. Through social interaction between consumers, Pinduoduo can accumulate a large number of orders.
And through social networking, Pinduoduo’s ability to acquire customers has also been significantly enhanced.
It turns out that if an e-commerce platform wants a user who has never shopped online to join online shopping, they have to spend at least $10.
This is the customer acquisition cost.
But with Pinduoduo, his customer acquisition cost is almost infinite.
Of course, it is impossible to tend to 0, but it is much lower than traditional e-commerce platforms.
Second.
Because they are social, they are recommendations between acquaintances and acquaintances, so he can more promote the transaction of commodities.
For example, I placed an order on Pinduoduo, and I felt this product was good, so I recommended it to a friend.
My friend also placed an order because it felt good to me.
Compared with simply relying on the comments on the virtual network, the word of mouth is simply stronger and not too much.
Are strangers more trustworthy, or acquaintances more trustworthy?
Of course acquaintances.
As for the evaluation and word of mouth of a lot of strangers on the Internet, this can be completely brushed out.
also.
It also seems to be more beneficial for merchants.
With the development of the global economy today, it can be said that there are quite a lot of products in excess.
Many times there are many products that do not know how to recommend to consumers, or even sell.
Although the e-commerce platform seems to have solved a part, it is only a temporary solution.
With the increase of commodities, e-commerce platforms can only recommend some relative commodities. Moreover, such a recommendation also requires an advertising fee for the e-commerce platform.
This is just like when we visit e-commerce platforms, we search for certain products and then place an order.
For example, I want to buy a mobile phone, I search for mobile phones, and then the interface recommends a series of mobile phones to me.
This is people looking for goods.
But Pinduoduo is the other way around.
They use the way goods find people.
After you place an order on Pinduoduo, you can share it with your friends.
Under normal circumstances, there is a good chance that what you want to buy is also what your friend needs to buy.
The merchant not only found you as a consumer, but also found other consumers with this demand through you.
This is more effective than keyword advertising, precise recommendations, etc.
Therefore, this model is not traditional B2C, but c2b, which is driven by consumers and allows merchants to personalize sales for themselves.
Going further, it's even more terrifying.
Not only has he changed the traditional e-commerce model, he has even changed the entire consumption model.
Shaking his head, Bezos didn't intend to think any more.
He was afraid that if he thought about it any longer, he would have to overturn Amazon's sales logic.
What he has to consider now is how to curb Pinduoduo's growth momentum.
because.
According to the current situation, although Pinduoduo sells some general products, and the quality is not very good.
But this is only their first step.
When Pinduoduo develops steadily, they will definitely steal the Amazon market.
Just a thought.
Bezos sighed.
Before Huanyu Technology started Pinduoduo, they had built a perfect social platform.
It's not just WeChat.
In addition to WeChat, there are Weibo, friends.com... In his system, if you want to defeat Pinduoduo, then you have to defeat the social system of Huanyu Technology.
This……
is it possible?
...
"Mr. Chen, this is the business situation of the major subsidiaries in recent months."
Bamboo sent a document to Chen Yu's office.
Although Chen Yu is not responsible for the specific business of each subsidiary, as the company's biggest boss, he has to have a general grasp of all businesses.
At the same time, for some aspects, Chen Yu can also push forward.
Of course, if the subsidiaries run into some trouble, Chen Yu will also come forward to clear the way for them.
Otherwise, do you really want to be a big shopkeeper?
Especially now, although Huanyu Technology seems to be developing very well, there are many places where Huanyu Technology may not have complete advantages.
For example, in chip semiconductors.
but.
Chen Yu must stabilize his fundamentals before he can focus on semiconductors.
"WeChat is developing very well here."
"Xie Zhang's scout is also very good."
"Pinduoduo, which Huang Zheng is in charge of, is getting better."
"Hey, Xuelin's side..."
It is an overseas business after all.
The heads of all the subsidiaries of Universal Technology went to sea, and not all of them were smooth.
At this time, the Huanyu video in charge of Li Xuelin, Chen Yu found the problem.
This discovery problem is not something wrong with Huanyu Technology.
With the help of short videos, Huanyu Video took Li Xuelin a step further and launched the short video app Douyin.
Douyin mainly focuses on short video shooting. Once it is launched, the popularity is close to that of Huanyu Video.
However, while Douyin became popular, Li Xuelin took some big steps.
On this basis, they have carried out instant messaging and search engine business.
But unfortunately, the two businesses did not develop very well.
"Bamboo, is Li Xuelin in America?"
"I just returned to China, and I seem to have seen him at Mr. Zhang."
"Well then, ask him to come to me."
"Yes."
...
"Xuelin, why did you suddenly return to China?"
In Zhang Jianming's office, Li Xuelin sat beside him a little depressed.
"I called Xiaochuan a few days ago and wanted to cooperate with him on the search engine, but he refused me."
"Haha... It's normal for him to refuse you. Xiaochuan's search business has been doing very well recently, so there's no need to cooperate with you."
"I'm not helping him. Look, our Huanyu Video is so large. If we add our Huanyu Search to our Huanyu Video, the market share can increase by dozens of points in an instant."
"That's what I said, but Xuelin, what are you doing with such a big step? If President Chen knows, I will scold you."
"How come, Mr. Chen has always liked the horse racing mechanism, and we have been competing with each other to create better products."
"You're wrong. Although President Chen likes the horse racing mechanism, there are prerequisites. Besides, President Chen has been complaining about your Douyin in recent days."
"Oh no."
When Zhang Jianming said this, Li Xuelin panicked: "Mr. Zhang, what did President Chen say?"
"Say you don't do a proper job, your business is not done well, and you still want to do something else."
"this……"
Li Xuelin was even more panicked now.
Suddenly, Zhuzi knocked on the door and came in: "President Zhang, President Li. President Chen wants to ask President Li to come to the office."
"I'll tell you."
Patting Li Xuelin on the shoulder, Zhang Jianming said, "Okay, I won't tell you any more, and hurry to President Chen's office."
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