Chapter 1139: Stars Bring Goods
"Pinduoduo, Pinduoduo."
At Amazon headquarters, Bezos kept saying Pinduoduo.
Regarding Pinduoduo, Bezos really can't think of a way to deal with them.
Their bargaining, their grouping, especially their social e-commerce, this is a completely new field of e-commerce.
If you are new to Bezos, you have to digest such a model, let alone quantify the specific competitive strategy.
"Dear, what are you thinking?"
"Oh, why are you here?"
"They all said that you've been annoying the last few days, and I'll come and see you."
"nothing."
"Is it because of Pinduoduo?"
"That's right."
Bezos glanced at his wife MacKenzie, then smiled self-deprecatingly and said: "I always thought that Amazon had no rivals, but I didn't expect that a website called Pinduoduo would be killed in the middle of the road. More important The thing is, I don't even know how to compete with him."
"Actually, you have to think so."
"why?"
"Don't you think Amazon has captured the vast majority of the market?"
"Yes, but now there is Pinduoduo."
"This has nothing to do with Pinduoduo. Even if there is no Pinduoduo now, there will be another Pinduoduo in the future. Dear, do you still want to completely monopolize the entire e-commerce market?"
"Uh……"
After saying this, Bezos suddenly smiled: "My dear, you are right. It is impossible for any industry to achieve a monopoly, even us."
Even Microsoft, they also face a formidable challenge.
"Darling, you are really my lucky star. I feel better after listening to you."
Bezos's mood recovered a little: "Let's go, what's for lunch."
"Eat steak.
"
"Okay, I know a very delicious steak, let's go together."
With his wife, Bezos came to a well-known steakhouse nearby.
"Honey, what are you looking at?"
"Short video on Douyin."
While waiting for the meal, McKenzie took out his mobile phone, and he was watching a small video.
"Oh, how about this video, is it fun?"
"It's fun, you look at this video, it's so fun."
"Oh, yes, let me see."
Although he has used Douyin before, Bezos has always been very busy, and he does not have time to brush too many short videos.
Taking over his wife's phone, Bezos was also amused by the short video on the phone: "It's very interesting."
"Yeah, it's quite fun to brush up on small videos when you have free time."
"It just takes too much time. Sometimes it disappears in an hour or two without realizing it."
Bezos also nodded.
It's just that, but Bezos is not interested in this vibrato.
In addition to his lack of interest in Douyin, the other reason is that he knows that Douyin is also from Huanyu Technology.
For Universal Technology, Bezos couldn't say that he hated it in the past, but now he hates it too much.
In this way, as long as it is about Huanyu Technology, he doesn't like it.
"This dress is nice, do you like it?"
"which one?"
"Look, this man is selling clothes."
"Who's selling clothes?"
"It's the anchor in Douyin."
"Isn't Douyin shooting short videos, how can he sell clothes?"
Bezos didn't care at first, but after speaking, he changed color instantly.
...
"Mr. Chen, I'm Xuelin."
"Just tell me if you have anything, and call me in the middle of the night."
"I mainly want to report to you about the recent situation of the company."
"Oh, talk."
At noon, Chen Yu received a call from Li Xuelin.
Although it is noon in China, it is late at night in North America.
"We have officially shut down the instant messaging business."
"Oh, what about the search business?"
"We don't care about the search business. We cooperated with Xiaochuan and moved their search engine to our Douyin platform. However, we are not responsible for the entire business, and we will leave it to Xiaochuan."
"Professional people do professional things, Xiaochuan is a search engine, and it would be better to leave it to them."
Chen Yu nodded.
Li Xuelin's operation is OK.
Douyin does not have an instant messaging gene, and it is normal to stop instant messaging. As for the search business, although Li Xuelin does not have much technology on his side, cooperating with Wang Xiaochuan can increase the market share of Universal Search, and it can also help his own people.
However, Chen Yu knew that Li Xuelin was not just as simple as reporting these businesses: "There's more, it won't be the only one."
"Hehe, I can't hide everything from President Chen. I'm here to announce the good news to you. After your criticism last time, we officially launched the live broadcast delivery model. This model not only brings us stable income, but also has a negative impact on our registration. The increase in the number of people and videos has also brought about a huge boost. More and more Internet celebrities have joined the live streaming camp, not only that, but more and more merchants and ordinary people have also begun to bring goods. We expect that, This year, the total sales volume of our Douyin live streaming will reach 10% of Amazon’s.”
"very good."
With Pinduoduo alone, it is difficult to deal with Amazon for the time being.
But with Pinduoduo and Douyin, that might not be the case.
"It's your suggestion, Mr. Chen. If it weren't for you, I'd still be thinking about how to do instant messaging."
"Don't be flattering, but I don't think you've done enough."
"Mr. Chen, say it."
"It's not uncommon for some internet celebrities, ordinary people, and merchants to sell live broadcasts... Why don't you find some celebrities to come and sell?"
"star?"
"Why, celebrities can't sell goods?"
"This... it can be possible, but I'm afraid these stars are not willing to sell goods."
"Not necessarily."
Chen Yu said: "Being a star is not easy, and it's not necessarily very profitable. Especially now that a lot of movie box office is going to hit the streets, and many stars are not doing well. There are also some stars who are out of breath. , and the income is not much. If I send them an invitation to cooperate at this time, I think they will be moved. "
...
"Yi Ming, let's study the celebrity delivery. We will officially look for a celebrity to deliver the goods on live broadcast next week."
Although it sounds impossible for stars to bring goods.
Because subconsciously, some stars will think that live broadcast sales are too low.
If you want to cooperate, it is also an endorsement.
What is this kind of seller?
As long as it is a star, it is estimated that it will not agree.
Only after carefully understanding what Chen Yu said, Li Xuelin knew that it was not impossible.
This is actually the same as live streaming.
At first, I felt that live streaming is not so good.
But after doing the live broadcast, I found that the live broadcast is really good.
Ordinary Internet celebrities are bringing out a huge amount of products, if you invite a star to come out.
This not only brings a huge advertising role to Douyin, but he is also a direction indicator.
even.
In the future, they can even bind stars.
Just do it.
After the official in-depth research of Douyin, they officially finalized a candidate: Tyson.
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