Chapter 1134: Social + E-Commerce =?

"Mr. Chen, my God, you actually cut that plane down to 0 yuan."

"Why, when my hundreds of millions of fans are eating dry rice?"

"No, I was mainly for gimmicks at the time, and I didn't expect anyone to cut 0 yuan."

"Haha, isn't that what I'm here for? Haha, does it hurt?"

"No, no, no, no heartache. Although a plane is expensive, the advertising effect this time has completely surpassed that plane."

"That's it, what, where is the plane, where do I go to pick up the goods?"

"Mr. Chen, don't worry, I have already placed an order with Boeing, but, Mr. Chen, do you have a pilot certificate?"

"Uh, no."

Chen Yu had a headache: "Well, how about one?"

certainly.

It's just a joke.

Where does Chen Yu have time to test for a pilot certificate?

When the time comes to really use a plane, find a few pilots to drive it.

"Okay, Huang Zheng, your Pinduoduo is doing a good job, but it's not enough, you have to continue."

"Yes, Mr. Chen."

Pinduoduo became an instant hit in overseas markets, which also gave Huang Zheng great confidence.

Even if Pinduoduo is losing money now, it will be a loss.

The Internet model has always been about burning money for traffic.

What's more, they have just burned money and have already exchanged huge traffic.

with the other side.

The founder of Pinduoduo’s biggest competitor, Amazon, has been staring at Pinduoduo.

He didn't expect that their recent promotions didn't have much effect.

Cut a knife, cut a pear phone, cut a car, cut a plane...

The corners of the mouth kept thinking,

Bezos stared at Pinduoduo's bargaining page.

Although he knew that many people hated this bargaining, it still could not stop the madness caused by bargaining.

In particular, the plane was chopped down to 0 yuan. Although their own Chen Yu took it away, it still attracted the attention of thousands of people.

"It's just a talent, you can think of such a function."

However, although he admires Pinduoduo's bargaining model in his heart, Bezos has no idea to copy him to their Amazon.

The positioning of Amazon and Pinduoduo is different. Even if the function of bargaining is good, they will not easily copy it.

Amazon has its own business logic, and it is easy to imitate others. Don't when others fail to imitate it, it confuses its own positioning.

It's like MSN before.

When Universal Technology and Microsoft PK instant messaging, Bezos thought that MSN had made a serious mistake.

They fell into the trap created by Huanyu Technology all of a sudden, and then they kept imitating, and finally imitated themselves to death.

Up to now, MSN has had some not sure about its position.

They want to socialize with strangers, and they want to socialize with acquaintances. In the end, MSN didn't do a good job of socializing with strangers and acquaintances.

In contrast, Universal Technology.

One of them socialized with acquaintances, so they launched WeChat.

Another socializing with strangers, launched Tantan.

Somewhat far.

Bezos doesn't do instant messaging, he only studies e-commerce.

However, he always felt that Pinduoduo was not just as simple as it seemed.

He didn't just haggle the price.

But what kind of charm does Pinduoduo have, Bezos couldn't think of it all at once.

"Mr Bezos, what are you thinking?"

"Do you feel that Pinduoduo seems to have created a new e-commerce model."

"Have it?"

The assistant was stunned for a moment, then said, "Pinduoduo seems to have merged B2C and C2C together."

"It's not just that simple."

Bezos shook his head.

If it's just traditional B2C and C2C, Bezos can't ask this.

He always feels that there is a new model among B2C and C2C.

If not, then Pinduoduo could not have developed so rapidly.

But what this new model is, Bezos still can't see clearly.

"Mr. Bezos, I think we should launch a public opinion war. We have been tracking Pinduoduo recently. Although Pinduoduo has attracted a lot of traffic recently, they are doing poorly in many places. The most serious thing is the quality of the product. , Whether it is a free product that they bargained for, or a product that they bought at a low price, their quality is very average, and some netizens don’t need to think about it after using it once, and their reputation is not very good.”

"This public opinion is useless to Pinduoduo."

Bezos shook his head: "Pinduoduo's current positioning is to sink the market, the main crowd are uncles, aunts and housewives, of course, there are some young girls who are relatively financially stressed, etc... They have limited funds and are not too concerned about the quality of products. Big request. Besides, isn’t Pinduoduo the same as we were in the early days of Amazon?”

"Nevertheless, no matter what, we can put him on a label. When we mention Pinduoduo, there will be keywords such as poor quality, fake goods, etc. in consumers' impressions."

"That's fine."

Bezos nodded, but he knew in his heart that it wouldn't do much.

The target group that is positioned in the sinking market itself is not particularly concerned about the quality of these products, and no matter how public opinion is, it is useless to label Pinduoduo.

It's like a lot of people trying to persuade others not to eat cheap junk food, but still a lot of people eat it.

Why?

You think they like cheap junk food, the problem is they don't have money.

The main problem now is to first figure out Pinduoduo's business model.

If they didn't even figure out their core business model, how could it be possible to drive Pinduo back to their hometown.

For the next few days, Bezos has been working on Pinduoduo’s core model.

It's just research and research, but Bezos has not researched a general idea.

He had a little idea in his head, but he didn't know how to summarize it.

until.

When Pinduoduo launched a "grouping" function in the haggling function, Bezos finally found something.

Pinduoduo's grouping adopts the group leader grouping system.

The head of the group can start a group with his friends. If a group is successful, the head of the group can get the goods for free.

On the bright side, it seems that this is the same as bargaining, using free to let a large group of people start a group, recommending more users to buy.

But at a deeper level, you will find that this grouping is not just as simple as recommending users.

For example, why would someone join this group?

If they were strangers, would they still join in together?

This reminded Bezos of the group buying they had done before.

In fact, all major e-commerce platforms have engaged in group buying.

At the beginning, group buying was very popular, and everyone liked it very much.

But after doing it for a while, I found that the group buying went out.

Not only merchants don't like group buying, but users don't like group buying anymore.

As for why?

Some say that group buying increases the cost of merchants.

Others say that group buying reduces the quality of goods.

Some say...

So far Bezos has not been able to fully explain it.

But seeing Pinduoduo's group fight, Bezos seems to have some ideas.

Previously, their Amazon group purchases, as well as group purchases on other e-commerce platforms, were all built on e-commerce platforms.

It is their platform to promote these group-buying products.

However, Pinduoduo’s grouping has become the user’s own promotion.

Invisibly, he reduces the intermediate links, because this is the user's spontaneous promotion, at least he does not need to pay the promotion cost.

It's like the product doesn't need a dealer, it goes directly to the consumer.

Undoubtedly, such a price can naturally hit the lowest.

But is it just that?

Do not.

Looking at these bargaining and grouping connections, Bezos thought of a series of keywords.

Connect, share, befriend... and finally... social.

That's right.

is social.

Pinduoduo’s model is social e-commerce.

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