Chapter 1618 Raising the Industry Threshold

Li Mu has a not-so-good problem, which he sums up as OCD.

A person like him likes to arrange configuration in various aspects since he was a child. When he was in elementary school, when others went to the spring outing to bring food, drinks and money, he also had to bring an umbrella, band-aid, and a compass. Even if he knew the sky was clear, he had to be there Put an umbrella in the side pocket of your schoolbag, because only in this way can you feel at ease;

When he grew up, others bought a car and ran around the world with full gas. He prepared an air pump, a broken window hammer, a flashlight, and even a 220V inverter in the car. These things are basically never used since they were bought. But he still felt more at ease with them in the car.

It is out of this kind of heart that Li Mu hopes to be able to directly customize an electric bicycle with stronger performance, better quality and higher efficiency for the future deliverymen of Ele.me while doing Ele.me. Electric vehicles, on the one hand, lowers the entry threshold for riders, and on the other hand, unifies the corporate image, and sets high standards for the industry as soon as they come up.

If an industry is born with mud legs, it will be difficult for the entry threshold of this industry to be raised in the future. If O2O develops as normal, a distribution station, a few delivery workers, and a few second-hand electric vehicles can start running first. In a small area, if Li Mu's Ele.me started like this, there would be a lot of imitators.

However, if Li Mu would hold high as soon as he came up and let others see that this is a heavy asset project, then there will be almost no mud-legged entrepreneurs in this industry, even if there are people from mud-legged backgrounds, then he First of all, you have to accumulate enough energy to cross this hurdle.

Moreover, Li Mu really thinks that since the Tesla team invested by Elon Musk has the battery pack technology of 18650 lithium battery, it must be very OK to castrate it to make an electric bicycle. Then the design team will come up with an overall plan, and then Let's try out a few prototypes first, and if it's OK, hand it over to the foundry immediately.

Tesla's battery management technology is very powerful. Under normal circumstances, a Tesla consists of 6-7000 18650 batteries. These batteries are divided into 14 independent battery packs, and each battery pack consists of hundreds of batteries. It has strong advantages in heat dissipation, charge and discharge management and safety.

With such a high standard of battery pack technology, it should be very easy to castrate down into a simple battery pack of 100-section 18650. Under normal circumstances, a 100-section 18650 battery can at least last an ordinary electric vehicle for more than tens of kilometers. If the motor The technology is OK, the lightweight is good, and running hundreds of kilometers is not necessarily difficult.

It should be very easy to let Tesla take the time to tinker with a small battery pack technology for itself.

Batteries can be purchased directly from Panasonic through Tesla, and then the battery packs can also be handed over to Tesla for OEM, which can further reduce costs. At that time, the finished battery packs can be directly imported into China, and then delivered to the electric vehicle foundry for assembly. That's it.

Covering the entire Yanjing, it is estimated that 10,000 vehicles are enough in the early stage, and 10,000 vehicles are also delivered in several batches. Using 18650 lithium batteries as the power unit, the cost of a single vehicle should exceed two or three thousand yuan, and the hardware cost is only one electric vehicle. A single city costs tens of millions, which is nothing to Taobao, but there are very few entrepreneurial teams that can afford it.

The electric car is solved, and the rest is the problem of order connection. Now that there is no smartphone, Li Mu decided to use the form of text message dispatching in the early stage, and then fix the range of activities of each rider as much as possible, so that each of them can be on their own. Activities within a five-kilometer radius can ensure greater timeliness.

However, dispatching orders by SMS is only a transitional method at this stage. In the next step, when the rise of smartphones, the maturity of mobile GPS and the slight reduction of traffic costs, riders will be able to use smartphones to receive orders, and at the same time, they can also use GPS to feed back their own information in real time. location information.

At that time, users can also place orders through the mobile APP.

Basically, even if it has entered the mobile Internet O2O era in advance.

After Li Mu finished talking about this set of ideas, everyone in the room was basically brainwashed by him. Everyone was imagining that when they turned on their computers, they could see all the restaurants and all meals within a five-kilometer radius, and that they could view all the restaurants and meals in a five-kilometer radius. If the day comes when you can directly place an order for payment and wait for the meal to be delivered to your door, it will definitely be another huge progress in technology-changing life.

In fact, the problem of white-collar workers, workers, and students having difficulty eating and being lazy did not exist after the birth of the Internet, but has existed since the birth of these groups.

The reason why Ele.me was founded in later generations is because the founder was too lazy to go out to eat in the dormitory, so he wanted to be an online food delivery platform. become a giant Internet company.

Li Mu recalled that when he was in college, it was not only difficult and lazy to eat, but to the point of lazy cancer.

There are eight people in a dormitory, and no one is willing to go downstairs to buy food on weekends, and they all stay in the dormitory.

Sometimes eight people would be starving at the corpse in bed, until everyone's stomach growled and they wouldn't go downstairs, until one person was too hungry, and when they decided to go down to buy food, the other seven people would immediately talk nonsense. : "Bring me one too, I want to eat bibimbap.", "I want shredded pork with green peppers.", "I want a bowl of ramen.", "I want double-cooked pork rice with a bottle of beer. ", "Two donkey meats, a bowl of soup, and a soft red plum. Thank you."

At that time, tens of millions of college students across the country were basically faced with such a dilemma. However, no one thought about solving this problem until the founding team of Ele.me came up with this idea.

Therefore, Li Mu firmly believes that even if Ele.me is launched a few years ahead of schedule, it will not be cold. On the contrary, it may eliminate the beauty in advance due to its earlier and higher threshold of asset-heavy operation. Competitors such as Tuan and Baidu are dominant.

When everyone in the conference room was full of ambition, Li Mu began to divide the work for this business.

He said to Fang Xudong: "Xudong, the front-end platform for customers, the management and settlement back-end for merchants, you will lead the technical team to modify the existing framework of Taobao so that it is more suitable for takeaway. The second-level sub-domain name can do two, one is, the other is;"

Fang Xudong nodded immediately and said solemnly, "Mr. Li can rest assured that this existing underlying architecture and code will be developed in the shortest possible time."

Li Mu smiled satisfactorily, and added: "Besides, you should focus on leading the team to solve the order system for takeaways, as well as the order dispatching logic algorithm. This is very important. The operation efficiency of our entire set of products in the future will all depend on your set. The rationality and scientificity of the algorithm is on.”

Fang Xudong said immediately: "Don't worry, we will do our best."

"it is good."

Li Mu immediately looked at Master Lei and said, "Mr. Lei, you first need to train a marketing team immediately. The initial task of this team is to go to all restaurants in Yanjing immediately after the development of our platform is completed, and convince them. To join Ele.me merchants, we must have access thresholds, and all restaurants that access the platform must have complete business and health qualifications.”

Mr. Lei immediately said: "It's wrapped on me!"

Li Mu said: "This team must be focused on training. When we start to expand across the country in the future, we will break up all of them and send them to all parts of the country to be marketing supervisors."

Mr. Lei made an OK gesture and said, "I will definitely cultivate a strong marketing team."

Li Mu added: "Your second task is to cultivate a ground push team. This ground push team will go to all office buildings, colleges and residential areas in Yanjing immediately after our marketing team has completed the restaurant and platform launch. Land promotion and guide users to use Ele.me to place orders.”

Mr. Lei nodded and couldn't help asking: "It is very convenient to place an order with a computer, but there are still some operational requirements. Will there be some users who are too lazy to try for the first time, and then can't get in? "

Li Mu smiled slightly and said: "User activation is indeed a very important issue. We can pay a certain cost for acquiring activated users. At that time, we can provide each new user with a series of coupons, such as a few full coupons. A coupon of 10 yuan minus 5 yuan, in the form of subsidy, first prompts them to join our platform and realize the activation, as long as he activates and uses our food delivery service, after a few times, he will be inseparable from this kind of A highly convenient service, at that time, it is time to stop user subsidies, recover costs from users and make profits.”

Mr. Lei said with a smile: "This should be no problem!"

Li Mu looked at Brother Liu again and said to him: "Brother Liu, you are good at logistics and managing a large team, so your task is to supervise the customized production of our electric vehicles, incubators and uniforms, and recruit dispatchers at the same time. , training, because our courier may go directly to the door of the user in the future, so our courier must ensure that he receives enough induction training, and at the same time, he must strictly review their social background, and those with criminal records shall not be allowed. Hiring, any area responsible person who recruits a delivery person with a criminal record will be severely punished."

Senior Brother Liu immediately nodded and said, "No problem, I will definitely complete the task."

Li Mu said with a smile: "OK, in this way, Fang Xudong will lead the team to be responsible for all platform and back-end development, logic algorithms, and software support, while Mr. Lei is in charge of the marketing team and undertakes the promotion of merchants and users. Brother Liu Customize hardware equipment and build a team of dispatchers at the front end. In this way, the front, middle and back three stages can be completed. As long as everyone cooperates closely, this matter can be completed in the shortest time!"

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