Chapter 1654 Resources Are the Most Important!
? Hearing from Li Mu that Spielberg also liked the song "21 Guns" he just recorded, Du Wei asked happily: "Director Spielberg really said that?"
Li Mu nodded: "Can I still lie to you?"
After speaking, Li Mu said again: "He also said that in February next year, he will give you a chance to be a guest at the Grammys."
"Grammy?" Hearing these words, even Du Wei, who had never cared about fame and fortune, was not calm.
The Grammys are like the Oscars of the film and television industry. All movie actors, the coveted award is the Oscar, even if it is just nominated for the Oscar, it is a great honor. Therefore, every popular singer has the same feelings for the Grammys.
Grammys are the highest awards in world music. The winners are all top singers with super strength, and the guests who can be invited to perform at the Grammys also regard it as the greatest honor. More importantly, up to now So far, no Chinese singer has been invited to be a Grammy guest performer!
It is very difficult for Huaxia singers to be nominated for Grammys, whether it is a nomination or a guest performer. This is not to say that the level of Huaxia singers is insufficient, but cultural differences, language differences, differences in musical styles, etc., make Huaxia singers It's hard to really go abroad, especially to the Western stage.
Moreover, at this stage, Huaxia Capital has not shown any edge in the international music circle, so even if there are local tyrants who want to promote a Huaxia singer to the Grammys, they are basically in a state where they have nowhere to go.
When Du Wei heard that she might have a chance to win the Grammys, her first thought was shock, and her second thought was disbelief. After she came back to her senses, she said to Li Mu in embarrassment, "Brother Li Mu, I How can such a newcomer qualify for the Grammys..."
Li Mu said with a smile: "Quality is not based on age, nor does it depend on the length of Taoism."
Du Wei stuck out her tongue and asked carefully, "Then what are you looking at?"
Li Mu said with a smile: "Look at the strength, look at the works, and look at the resources behind it. Resources are the most important!"
After that, Li Mu patted the seat beside him and said to Du Wei, "Come on, sit down and my brother will talk to you."
Du Wei smiled sweetly, and sat down beside Li Mu with her legs together as a lady, blinking at Li Mu like a little girl, looking forward to his next words.
Li Mu said seriously: "There is only one core in the entertainment industry, and that is exposure. Movies need enough exposure, so investors are looking for the most popular stars and the most fanciful directors.
Albums also need enough exposure, so record companies will hit charts, publicize, and buy resources everywhere. Movie stars can become first-line with enough exposure. The same is true for singers, but what guarantees exposure? resource! "
After speaking, Li Mu said again: "Look, there are so many top names in the film "Flying Tigers", and each of them brings their own exposure, plus my funds, and what I will do for the future. The promotion resources invested in this film will make this film the most exposed in the history of commercial films. You are the heroine of the film, and your exposure is very high. You are also the singer of the theme song, and your exposure is even higher. , By that time, don't say that you are eligible for the Grammys, even the Oscars, I think you are eligible."
Du Wei said embarrassedly: "Although I majored in music, I don't think I'm eligible to go to the Grammys, not to mention that I haven't studied acting at all, so how can I be eligible to go to the Oscars..."
Li Mu smiled and said: "This is about the issue of resources. You have me behind the scenes to provide resources, and Spielberg endorses you in front of the stage. Such resource support does not count for Oscar and Grammys. what."
After speaking, Li Mu added: "What's more, if you are invited to the Grammys and become a guest performer, I will write a better song for you, and you will blow up the audience as soon as you debut! "
In Li Mu's mind, there are too many hit singles that are popular all over the world. Whether it is Sister Stone, Sister Fruit, Adele or Taylor Swift, just choose one from anyone's famous songs. Du Wei is enough to amaze the entire Western music circle. If Du Wei plays well, it is very likely that he will directly steal the limelight of the entire Grammy.
If you use your skills to shock the entire Grammys and use it as the start of Du Wei's global singing career, it must be called a fantastic start.
Du Wei said shyly: "I'm afraid I'll be nervous when I get to such an occasion. What if I disappoint you..."
Li Mu smiled indifferently and said, "You are such a confident girl, you won't be nervous anywhere, don't worry, I believe in you."
...
When Li Mu sent Du Wei home, the Mars company in the United States was already in deep fry.
After realizing that sales in the terminal market were rapidly decreasing, they immediately started comprehensive data monitoring and conducted real-time analysis of terminal sales data around the world. To their despair, the terminal sales data continued to decline.
Even in the domestic market of the United States, sales have begun to decline significantly, and the negative news that is constantly fermenting and spreading on the Internet is constantly unleashing its power.
Mars' chairman Roland Mars was furious about this, and just when he couldn't find a suitable solution, Mars' marketing director told him a new data: "Mr. In terms of grain, they are eager for the global sales in the past few days, which has more than tripled, and their factories have now begun to enter full-load production, and the channels are developing rapidly!"
After speaking, he added: "In addition, yesterday, Li Gouzi's Twitter updated a photo of eating craving dog food, and it received tens of thousands of retweets. Now the popularity of the craving brand is very high on the Internet, and the brand and products are exposed. The degree is also very high, and it is estimated that their sales in the past few days will rise to a higher level.”
Even if the desired product is more expensive and cost-effective, but with the promotion of Li Gouzi Weibo, its sales are like sitting on a rocket, and it keeps rising. Now, Li Gouzi has become a global brand. The first Internet celebrity dog, and eager for this brand, has also become the world's first Internet celebrity pet food brand.
Once anything becomes popular, who the hell cares about the price/performance ratio.
It is also for this reason that in the Mars product line, the sales of pet food has also experienced the largest decline, far exceeding that of other products.
After hearing this, Roland Mars cursed angrily: "That short-sighted bastard Neil gave up such a good opportunity to a competitor! I really don't know how to kill him!"
Poor Neil had been fired by the board at this point, but even that could not ease Roland Mars' resentment against him.
After scolding Neil, Roland Maas was still angry, and he said to the marketing director: "We must now find a way to regain consumer confidence in our products and reputation, and the board of directors will immediately approve the $20 million The advertising budget is used to help the company through the difficult time, and we need to drive sales back through the growing exposure."
The person in charge of marketing said with a serious face: "Mr. Maas, we immediately increased the advertising budget, which is indeed helpful for the increase in sales, but in this case, it is equivalent to driving against the wind, and the cost of moving forward is too high, it is very likely that Even after investing 50 million US dollars, it still can't get very good results. After all, Makino Technology is still fighting against us. The negative news about our products is circulating on the Internet. I personally feel that we should solve it first. Start with negative news online.”
Roland Maas said angrily: "It's obviously Titter fueling the flames behind this, and we don't have a strong voice on the Internet. How can we solve the negative news at this stage?"
The head of the marketing department said: "We can first sue Titter for maliciously restricting the functions of our official Twitter, asking them to immediately lift all restrictions and apologize to us, and then we can sue Titter for maliciously indulging in unprovoked remarks that slander us, so as to discredit us. Corporate image."
Roland Maas asked in a bad tone: "What do you think the chances of winning this lawsuit are?"
The head of the marketing department said: "I can't say how big it is, but as long as we sue and the US court accepts it, this matter will become a big news, at least users will pay attention and know that we may have suffered Unequal treatment is also a disguised form of crisis PR for us."
Roland Masto hesitated for a moment, nodded slightly, and said: "Okay! Immediately contact the best and most authoritative business lawyers in the United States, this time to make things even bigger, it is best to let global users Everyone can follow!"
...
Early the next morning, Li Mu was awakened by a phone call from Lin Qingya who was in North America.
Lin Qingya asked embarrassedly on the phone: "Mr. Li, didn't I disturb your rest?"
Li Mu said, "It's alright." Then he asked, "Qingya, are you in a hurry to call so early?"
Lin Qingya said: "It's not a matter of urgency, I just want to tell you that Mars has filed an indictment with the U.S. District Court for the Eastern District of New York, suing us for maliciously restricting their official Twitter functions, and maliciously indulging and promoting negative comments that slander them. news."
Speaking of this, Lin Qingya added: "This incident is quite a big deal. Many local American media have already started to report it, and it has a great influence."
Those media were unwilling to offend Li Mu because of Mars, so they were unwilling to make a statement for Mars, but they were still very interested in neutral news, so when they heard that Mars sued Muye Technology, they all started column reports, focusing on this event.
Li Mu didn't care about this, and said with a smile, "I understand, I will respond later. If any local American media wants to interview you, you can just reject it."
"Okay Mr. Li, I understand."
Li Mu hung up Lin Qingya's phone, immediately called Kong Lingyu, and said, "Old Kong, immediately block all the accounts of Mars' official WeChat account, so that their staff can no longer log in."
Kong Lingyu didn't ask the reason, he nodded immediately and said, "I'll arrange it."
Afterwards, Li Mu opened his laptop, logged into his Twitter, and posted a new tweet in English. The text of the tweet read: "Muye Technology has officially terminated the right to use all of Mars' Twitter accounts, hereby notified. "
In addition to this sentence, he also attached a screenshot. The content of the screenshot is Article 8.3.1 of the Titter Registration Agreement.
Titter's user registration terms are very lengthy. There are a lot of user behavior norms and platform privileges. It takes at least half an hour to read all of them, so almost no one reads it carefully.
The original text of Article 8.3.1 of this registration clause is: "Titter official has the final management right over all accounts on this platform. If a large number of negative news spread and a large number of abnormal users are caused by improper operation and improper behavior of users. For remarks and abnormal operations, such as (comments, retweets, likes), in order to protect the rights and interests of Titter itself, Titter officials have the right to terminate all control over the accounts of the offending users!"
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