Chapter 1652 Self-Retribution

Li Mu has never been a good stubborn person. If he provokes him, he wants to solve the problem with an apology email. This is simply a fool's dream.

Moreover, whether Li Mucai is Neil or Bill or someone else is touching himself behind his back, no matter who is making the decision, the real execution is the company, so the real enemy in his eyes is Mars, not Mars's CEO.

It's like war between nations, for one nation, the enemy is always another nation, not a certain executive of that nation.

Therefore, Li Mu didn't give Mars' email a chance to ask for peace at all. If he wants to ask for peace, he can show some sincerity to himself first, and then make a decision based on his mood.

When Mars received the reply email from Muye Technology, the chairman of Mars' board of directors specifically asked a Chinese friend who had a good relationship with him and asked him what it meant to be guilty.

When the friend tried his best to tell him the story of Lian Po and Lin Xiangru in English, he remembered three key points.

The first is to plead guilty;

Second, it is negative Jing;

The third is the door.

It was only then that he understood what Li Mu meant. Co-author Li Mu was very dissatisfied with his email apology and begging for reconciliation, and asked himself to be like Lian Po in the story, to come to the door to plead guilty.

At this moment, his mood was extremely complicated, not only gritted his teeth with hatred for Neil, but also was furious at Li Mu's arrogant attitude.

It's not enough to send an apology by yourself, but you still want to ask yourself to apologize? Do you want to fly from the United States to China to plead guilty to him?

What a joke! How to say Mars is also one of the top private companies in the United States. Factories are blooming all over the world, and dozens of product lines are sold all over the world. As the top manager of the entire company, he traveled thousands of miles to China to plead guilty to a young man?

The chairman of the Mars Board of Directors couldn't bear Li Mu's humiliation. He temporarily decided to use a publicity budget of 50 million US dollars to fight a publicity war with Muye Technology. However, several major media they contacted were unwilling to accept Mars' publicity cooperation.

Nowadays, the influence of Muye Technology on the media side, through YY, YY, and Weibo Twitter, has become so powerful that no one can match the entire network, and it is also much stronger than any TV media, and TV media people are stronger than any one. The group can better see how terrifying the true strength of Muye Technology is. In this case, they are even less likely to be willing to commit crimes against Muye Technology for no reason.

What's more, netizens may not be clear about the cause and effect of Muye Technology's operation on Mars this time, but the media people can't be more clear, everyone can see that this is Mars's own marketing, deliberately fabricating facts, wanting to step on it. Muye Technology earns attention. In the final analysis, Mars is now self-inflicted and deserves it.

If Mars is really treated unfairly by Muye Technology, there must be some media willing to make a big topic to stir up the flames, but Mars is asking for everything, who would be willing to help him in this situation?

Moreover, for TV stations, prime-time advertisements are basically not worrying about selling, why should they make a big enemy for themselves in order to make a little more money?

Mars sad discovery,

Even if you want to use money to fight propaganda, it's useless. No TV station like BBC or CNN is willing to cooperate with Mars. Mars used to put advertisements for candy and various other products on such TV stations. However, Mars Now I want to put ads on these TV stations to fight Li Mu, but no TV station is willing to take his orders.

Just when Mars was in a dilemma, the black material about Mars on the Internet was still spreading. The direct result of the spread of black material was a decline in sales.

However, Mars itself is researching countermeasures against Muye Technology and Li Mu, and has no idea about the decline in its own terminal sales.

Before the complaint with Li Mu, every product line of Mars was very famous in front of consumers, and the sales were also amazing.

However, being famous does not mean good word of mouth. Now, such overwhelming negative news is constantly fermenting on the Internet, which has cast a great shadow on the psychology of users and hinted that a considerable number of consumers will not hesitate when they see the products produced by Mars. Buying without hesitation turns into hesitation, some of which will evolve from hesitation to questioning, and another part will evolve from questioning to choosing to give up.

When these consumers chose to give up, Mars itself had not noticed it, and the terminal market had been keenly aware of the anomaly.

The most direct response from the terminal market is that the sales of all Mars products are quietly declining!

For a traditional company like Mars, the bigger the booth is, the lower the sensitivity of the nerves. On the contrary, the smaller the booth is, the higher the sensitivity of the nerves.

For example, Zhang San is the owner of a steamed bun shop. He usually steams a pot of steamed buns and sells them all within ten minutes. But today, ten minutes have passed since the pot was steamed, and the pot is still there. With the remaining five steamed buns left unsold, he could immediately realize that business was not very good today.

If Zhang San is the owner of a steamed bun factory, his factory produces 10,000 steamed buns every day and supplies it to wholesalers and retailers in the city in the morning, then if the 10,000 steamed buns go out every day, he will at least wait until the evening or late at night before he can get the buns. Various channels have received feedback, whether the 10,000 buns have been sold out, and if not, how many have been sold and how many are left. At this time, his nerve sensitivity has dropped from ten minutes to half a day.

If Zhang San is a manufacturer of quick-frozen steamed buns, producing 5 million quick-frozen steamed buns every day and supplying them to all provinces, cities and regions across the country, the shelf life of quick-frozen steamed buns is improving, the chain of channels is expanding, and the volume of goods at the terminal is increasing, then It may take him a few days or even longer to detect the change in market sales through the order volume of the channel. Even if it is passed up from the terminal level, it will take at least a day or two for Zhang San, as a manufacturer, to get this news. time.

Mars is a company that sells products all over the world. It has a large number of production bases and sales channels that are densely covered with spider webs. The daily production volume and shipment volume are astonishingly large. Most of the products have a shelf life of 12 months. As mentioned above, such a behemoth has a very low sensitivity to terminals. Mars' terminals are their shelves in major supermarkets, stores, and convenience stores. Messages must start from these shelves and be transmitted layer by layer to Mars headquarters. This is indeed something that takes a long time.

The marketing department of Mars originally collected and analyzed terminal sales data every three days, but at this stage, it is working together to deal with the impact of Makino Technology, so the focus of the marketing department has quietly changed a lot.

It was a financial media on Wall Street who wanted to verify the actual impact of the negative wave of the Internet on Mars, so they sent several investigators from Wall Street headquarters and branches in several other countries to the terminal market to investigate and collect evidence, and analyzed the past few days. Come, Mars' most direct data change in the end market.

According to the feedback from the terminal, they were surprised to find that the terminal sales of various Mars products in various parts of the world have been steadily declining. 20%.

This is a very frightening figure. For example, a Walmart supermarket in New York, in the 30 days before the black material was exposed, could generate an average of $10,000 in sales for Mars every day. After the black material was exposed, only In two days, that figure fell to $8,000.

Subsequently, the media issued a press release titled "Mars Quietly Loses 20% of Sales in the Short Term! ".

Based on the investigation and evidence collection of terminal markets in the United States, European countries, China, Japan and South Korea, this article estimates the decline in sales of Mars terminals in the past few days. Based on the average of the 30 days before the incident, three The single-day declines were: 10%, 13%, and 20%.

In addition to the conclusion that Mars' sales in the end market fell by 20%, this article also draws a conclusion based on geographical division: aside from the US domestic market, the more developed the Internet is, the greater the proportion of Mars' sales decline. It can be seen that their sales have declined, which has a very direct impact on the spread of negative news on the Internet.

For example, in European countries, the general decline has been close to 30%. It can be seen that the more developed the Internet is, the more users are affected by these negative news.

The reason why the United States is an exception is mainly due to the protection prejudice of local users in the United States. All Mars products can be said to be national products of the United States. The same scandal broke out, and the local people in the United States will give more tolerance to local brands. , which can be clearly concluded by comparing the data of the European market.

Fortunately, there is a huge domestic market in the United States that allows Mars to maintain the 20% warning line for the decline in terminal sales. If negative news continues to ferment on the Internet, it may not even hold the 20% warning line. .

Many old-fashioned big companies have been defeated like a mountain because of the decline of word of mouth in front of consumers. Entrepreneurs are usually full of confidence and feel that users cannot give up their products and services. But once word of mouth collapses, they will immediately will be discarded by the user.

When Mars learned of this result, the entire company fell into a kind of intense panic. They never imagined that the impact of the Internet on brick-and-mortar enterprises could reach such a level.

...

When Mars continued to digest the bad results, Li Mu took Du Wei into the recording studio to record "21 Guns".

Du Wei was already familiar with this song in advance, as well as the lyrics, artistic conception and emotions that need to be expressed in advance. Li Mu also spent a few days to determine the arrangement of the whole song with the musicians in the recording studio. The music method is used, so the actual recording efficiency is also improved a lot.

Li Mu listened to Du Wei's singing through monitor speakers in the soundproof singing recording room. What made him sigh was that Du Wei's voice condition is very good, and his performance in the recording studio is like an original CD, with breath and timbre. , intonation and emotion are all well controlled.

According to her performance, this song can be recorded in less than a day.

Li Mu suddenly felt that it shouldn't be a problem for Du Wei's song to hit those authoritative singles charts in Europe and America.

However, it is a little regrettable that even if the recording of this song is completed today, it cannot be released immediately, at least it will not be released little by little until the movie starts to promote.