Chapter 1644 The Cooperation of a Pig

After Li Mu announced the establishment of a public welfare fund for the return of cultural relics lost overseas, it caused a lot of applause on the Internet. After all, in the eyes of every Chinese citizen, this is something that can be elevated to national justice.

Moreover, CCTV's documentary on lost cultural relics overseas was broadcast immediately, raising the public's attention to the lost cultural relics to a peak.

This documentary cuts into the catastrophe that China has encountered in the past few hundred years, and tells in detail the precious cultural relics that were plundered and lost in China during each foreign invasion. For the first time, it systematically and comprehensively showed the Chinese people , What are the extremely important cultural relics of the Chinese nation that have been lost overseas for hundreds of years and cannot be returned home.

The support for the return of cultural relics lost overseas has become more and more loud in China. More and more companies and individuals have expressed their willingness to donate to the foundation, just waiting for Li Mu to officially announce the foundation's donation account to the outside world.

Just when the Chinese people were concerned about the lost cultural relics overseas, Canada was eager to reap the first wave of benefits brought by their $26 million auction.

The reason why Ying dared to bid $26 million at that time was because they realized that they paid $26 million to buy back not only the fans of Li Gouzi Weibo, but all the followers of the entire auction at that time.

Therefore, after the eagerness to successfully pay 26 million US dollars, its corporate name also officially appeared in front of the people all over the world. The effect of this advertisement was beyond imagination, so much that the eagerness appeared in retail terminals all over the world. situation, and quickly sold out.

In fact, the goal that enterprises want to achieve in publicity and promotion is to strengthen consumers' impression of their own brands and products. There are dozens of carbonated beverages in supermarkets, and the best-selling ones are always Coca-Cola and Pepsi-Cola.

It's not how delicious these two drinks are. The most important thing is that they are placed in billions of advertisements around the world every year, and they have been continuously enhancing consumers' impression of them. A random person stopped and asked him to list the most familiar ones. Of the three carbonated beverages, these two Cokes are sure to be among them.

When a consumer is standing in front of the carbonated beverage aisle, he is easily subconsciously motivated to take a bottle of Coca-Cola or Pepsi. This is the value of advertising.

This is true of beverages, and the same is true of pet food.

The sky-high auction price of 26 million US dollars has made people all over the world remember craving. Many of them keep pets and pay more attention to the pet brand itself, so after learning about craving for this brand, they buy craving. The chances are much higher than usual.

In addition to this subtle change, there is also a direct conversion of users who are more straightforward, because they received the brand "desire",

So buy it and try it out.

This is the reason that the volume of eagerness in the sales channel is obviously many times faster. All the desired pet food and other products are being snapped up by users, and the agents are ordering from the head office one after another. The money swarmed, to the delight of eager leadership.

Not only the sales volume of existing channels has surged, but also the top executives of eagerness are excited. All the countries and regions where eagerness has not entered, have pet supplies dealers to discuss cooperation, hoping to get the agency rights.

Even in those countries and regions that already have agency companies, other competing companies have come to inquire, and these people have all said that they are willing to pay a higher price if the contract with the existing agency expires, or if they are willing to resolve it in advance. to get the exclusive agency rights in the region.

In most cases, multinational brands cannot operate independently in the global market. Such brands must cooperate with local agency companies to help open up domestic channels and markets. The bigger the country, the more so.

Take Huaxia as an example. It is basically impossible for an unknown overseas company and brand to enter the Huaxia market directly and take all the marketing into its own hands. Cooperation with local agents.

Moreover, this kind of cooperation is generally a national system or a regional system, either directly find a Huaxia general agent, who will expand the national sales channels; or find several regional agents in Huaxia, such as South China, North China, East China, Central China, Everyone is divided into spheres of influence according to administrative regions.

An agent is a role that tests vision and luck. After all, not all remoteness can be promoted in China and make a lot of money.

Sometimes when a brand is still very popular, the general agent of a certain area is obtained at a low price, and then the brand develops rapidly, and the agent also starts to become rich.

But sometimes the agent makes the wrong bet by himself, and finally wins the general agent of a brand. After signing a lot of agreements, the influence of the brand begins to decline, and the agent finally loses all the money.

However, in the eyes of those agents, desire is now the biggest darling.

They not only bought Li Gouzi's Weibo promotion for US$26 million and became the center of discussion and discussion around the world, they also defeated industry giants like Mars in the bidding process.

Therefore, everyone can see now that they are eager to usher in a blowout development in the future. Whoever can get its agency will be able to take this ride and make a lot of money.

Eager is also very smart. Before that, their overall requirements for agency were not high, and even the agency threshold was very low, but now, they have stopped the signing of agency rights worldwide for the first time, and put all The owner of the proxy contract is transferred to Muye Technology, which is far away in Yanjing, which means that Li Mu can immediately win the proxy rights that are eager for many markets without spending any money.

The rapid development of Desire made Mars stunned. They never dreamed that behind Li Gouzi's Weibo, in addition to Li Gouzi's fans, there was attention from all over the world. Now, the development speed of Desire is coming soon. Even Mars can't believe it, not to mention that they will have a promotion from Li Gouzi Weibo every month in the future, which will definitely further promote the overall development of desire.

Mars' vice president in charge of pet business was scolded by the head of the head office for missing this auction. They missed the promotion of Li Gouzi's Weibo, which is equivalent to taking a step back in the global market. The big stride not only successfully curbed his own development momentum, but also gave his opponent a chance to overtake in a corner. It was a pig-like cooperation!

( = )