Chapter 1637 Li Mu's New Attempt

Gouzi and its Weibo instantly became popular.

And it has become popular all over the world from home.

More and more people are following Gouzi Weibo, and there are many heavyweight fans.

Celebrities in the domestic entertainment industry, including those with Weibo, almost all reposted Gouzi's Weibo and followed them. These celebrities have fans ranging from tens of thousands to millions or even tens of millions. Even the entire Chinese circle of Weibo has formed a gapless cross coverage.

Soon, Gouzi's Weibo became popular on the English version of twitter.

Before, Li Mu took the corgi presented by the Queen to visit the class in Yun Province, which has become a big news in the entire twitter world. Now that the official account of the dog has been opened in the first person, it has naturally attracted widespread attention.

For example, the Queen's own twitter account immediately followed it, and she personally retweeted its first tweet with the text: "Little cutie, I sincerely hope you and your new owner can live happily ever after. every day."

In addition to the Queen, Prince William and other members of the Windsor family also retweeted this tweet on Twitter. Anne Hathaway, who is still on the crew, not only followed and forwarded it, but also posted a picture of herself with the dog yesterday. In the photo, the long-haired Anne Hathaway is holding the dog, her charming long hair is scattered in the wind in the Yunshang Plateau, and part of her hair is blocking her face, which is indescribably beautiful. moving.

Anne Hathaway captioned the tweet: "puppy, I started missing you as soon as I left."

After seeing this tweet, Li Mu reposted Anne Hathaway's tweet on Gouzi's Weibo with the caption: "I miss you too."

The Weibo teaser of one person and "One Dog" suddenly became a hot search on Weibo, and also brought a large number of Chinese fans to Anne Hathaway.

In the West, "One Dog" opened twitter and gained worldwide attention in a very short period of time, becoming the headline news of major media.

While reporting on this new incident, the traditional media also deeply felt the different changes Li Mu brought to the world.

After the US cnn reported the news, an emergency high-level meeting was held internally. The initiator of the meeting was the founder of cnn, Ted Turner, translated in Chinese as Ted Turner.

Ted was keen to create an innovative model of 24 hours a day rolling news on cable TV. This is very similar to the 24-hour news special report when Sina started. It can be said that Sina took the route of copying Ted on the Internet. The success of the year on cable TV.

However, many historical experiences have proved that companies that are particularly advanced at a certain stage often lag significantly behind their transformation when the next stage arrives.

For example, cnn, in the era of the rise of cable news, they developed rapidly and stood out, but when Internet news really began to rise, they failed to seize the opportunity;

Another example is Nokia, in the quasi-smart phone era, their mobile phones and the Symbian system they carry have the largest industry share, far exceeding other competitors, but when the smart phone industry really rises, they miss the entire smart phone market perfectly;

Baidu used to be the traffic king of domestic Internet companies in the PC era, but when the mobile Internet era came, it failed to seize the opportunity, so the company could only survive by selling traffic and advertising bidding in the end;

If Tencent does not have WeChat, when the PC Internet transforms into the mobile Internet, it is likely to be copied by others. Fortunately, Zhang Xiaolong's WeChat is the savior in time. Otherwise, what will the domestic Internet landscape look like in ten years? Can't draw a conclusion.

When it comes to CNN and Ted, he has already deeply felt the pain of not keeping up with the times.

Whether it's CNN or Ted's larger business "AOL-Time Warner",

Failed to really catch the fast train of Internet development. AOL was extremely brilliant a few years ago, but this bubble burst faster than the collapse of the WTO Gemini.

Ted had already given up on the Internet, and only wanted to work on cnn and Time Warner's non-Internet business with peace of mind. However, the rapid rise of twitter made him feel a great pressure and sense of crisis.

After Li Gouzi's Weibo became popular, this sense of crisis became even stronger.

He called the top management of CNN together, and as soon as he came up, he directly stated the source of his inner sense of crisis, he said: "I can't imagine that Li Mu can make a website to the point where it is today, twitter is a threat to us. It is too big. It gives ordinary people an unrestricted voice and an unlimited audience space. This makes the core gap between us and ordinary people begin to change. This transformation makes me unable to Sleepy, until today, when I know that Li Mu can give a dog such a powerful media attribute, I really can't sit still. If it continues like this, twitter will take people's attention away from us media Take it and give it to anyone in the world, even a dog."

"People's attention is always limited, if normal people spend four hours a day to receive information, then before that, all four hours will be occupied by real media, such as our CNN, Such as abc, cbs, bbc, such as the Wall Street Journal, Los Angeles Times, Washington Post, although the competition is fierce, but fortunately there are not many competitors, and we can guarantee a great advantage.”

"But now, Li Mu has shifted people's attention from TV and print media to the Internet. People still spend the same four hours a day, of which three and a half hours are spent on the Internet, and they no longer pay attention to any independent news media platforms. But on the platform of twitter, which connects the world, receiving messages from countless institutions, individuals, and even a dog around the world, this is an extremely huge threat to us!"

The senior leaders of cnn also looked at each other in dismay. They are the kings of offline media, but when they are online, it is like entering another dimension. Their strengths cannot be exerted at all, and their energy cannot be transformed into real combat effectiveness. , which made them feel extremely uncomfortable.

It's like a strong man who is invincible all over the world. He can beat anyone face to face, but now he has suddenly come to a dimension where no one has ever met. In this dimension, everyone relies on actual force at all. It is a new type of "digital fighting", just like playing a fighting game. Rao is that you can kill an elephant with one punch in reality, but in the world of fighting games, you may be beaten by a three-year-old child. of unstoppable power.

For CNN, they are facing such a dilemma.

Now, Li Mu has shown his fangs to the traditional media industry, and what is most unacceptable to the traditional media is that it is only a corgi named Li Gouzi who makes them feel enormous pressure.

The senior officials of cnn have had intense discussions for a long time, and they could not reach a consensus on many issues, but they soon reached a consensus on one point: they could not stop the development of Muye Technology in the Internet field, and they could not stop twitter from becoming an emerging Internet media. footsteps.

So, their discussions are mainly around the solutions that can be found at this stage.

After discussions, they currently have only three options: either to set up an online new media platform to compete with Muye Technology and Twitter; or to find a way to acquire or take a stake in Twitter so that it has a close cooperative relationship with CNN; or simply Give up online and stick to traditional media channels.

After a whole day of discussions, they rejected the third option and doubted the first option, so Tate decided to persuade AOL-Time Warner, hoping that Time Warner would invest in twitter and sign an exclusive agreement with twitter The strategic cooperation agreement does not ask for anything else, but only wants to use twitter to kill other traditional media outside the gate of twitter. In this way, although CNN and Time Warner still cannot shake the pace of twitter's development, it can at least ensure that CNN can use The characteristics of twitter lead other offline traditional media.

On the night of US time, when Ted submitted this proposal to Time Warner's board of directors, Li Mu, who was far away in China and had just woken up, had already started his second stage attempt.

The next day, although Li Mu got up early in the morning and prepared to go to the Forbidden City to participate in the advance rehearsal of the cultural relic donation ceremony, he still kept an eye on the data changes of Gouzi Weibo. When it was still growing rapidly, he immediately asked Li Ziwei to communicate with the marketing department of Muye Technology and gave them an urgent task.

The content of this urgent task is: "Investigate the ten dog food brands with the world's largest scale and the best reputation, and issue a letter of intent to their company to sell Li Gouzi in the form of auction at a starting price of five million US dollars. The dog food naming rights and publicity gift package, this naming right is a one-year dog food title formulated by Li Gouzi, and the publicity gift package includes twelve tweets for direct promotion, including pictures and text.

In other words, whoever succeeds in photographing the naming rights and gift package, in the next year, Li Gouzi will only eat their dog food, and will send a graphic tweet every month.

Li Mu is not trying to make millions of dollars, but to make the world realize the special significance of the self-media era and the huge benefit space it contains through this cooperation.

Once Li Gouzi's Weibo successfully utilizes its own We-media attributes and fan base to monetize, it will surely trigger a huge We-media frenzy around the world.

In Li Mu's eyes, all business activities in the world revolve around the word "realization", especially the Internet. In the course of 20 to 30 years of development, the rules and gameplay of the industry have changed a lot. Only one core has not changed. It is "realization".

The earliest individual webmasters used various methods to aggregate website traffic, and then achieved the simplest realization by advertising on the website;

Tencent, Baidu, facebook, twitter, Weibo and other free products use their own products to gather traffic, then use advertisements to monetize the traffic, and then use various value-added services including games to monetize users;

Taobao, an e-commerce platform, uses a free online shopping platform to gather merchants and users, and then uses huge user resources to lure merchants to purchase promotional resources such as through trains to realize resource realization;

Any business model with a clear realization channel will attract a large influx of people. Now, since the media has just developed, the industry and users have not yet realized the huge benefit space, which will make the capital market underestimate. The value of Weibo and Twitter.

Li Mu wants to use Li Gouzi's Weibo to successfully make a quick cash-out, so that people can see how the media can earn a huge amount of wealth overnight. I believe that once this cooperation is reached, Weibo and Twitter will usher in a huge amount of money. Development wave!

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