Chapter 1641 Value for Money

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When it was eager to raise the price to $23 million, Mars was about to kill the red eye.

This terrible price has already made Mars feel deep hostility. They are very clear about their determination to win at this time, and the more they do, the less they can give this opportunity to their eagerness. They have to defend their status as a big brother in the rivers and lakes. In any case, cannot be challenged by others.

So, almost at the moment when Mars was eager to make a new offer, it immediately raised the price one notch higher.

When Mars made an offer of $25 million, everyone watching the auction was completely stunned.

The executives of Mars felt that the desire for $25 million should have dared not follow up, because if any company can survive the fierce competition and become the top in the industry, it will not rely on it. Blind impulse.

The desired industrial structure is far less robust than that of Mars. Mars has dozens of product lines, covering a variety of pets, children and adults, and dog food only covers a few of their dozens of product lines, with many different product lines. In between, it was like one bunker after another, forming a powerful cross-fire network.

The industry's cross firepower network is strong because it is no longer a single individual, but a solid line of defense. If one of these firepower points fails, the other firepower points can also help him achieve firepower output and help him resist enemy, and give him precious time to regroup.

That is to say, Mars can completely take out the profit of the entire dog food business for a year to fight to the death. Mars' other product lines can ensure that even if the dog food business does not make a penny, the group can still live very comfortably.

However, longing for no such good life, he does not have an entire line of defense of his own. He only has a firepower point of pet food. If this firepower point is killed, the rear will be in jeopardy.

Therefore, Mars feels that the single desire of the firepower point will not gamble with 25 million dollars. After all, no one is sure. After the 25 million dollars is invested, it is not certain whether it will be able to earn it back. If you can't make it back, how much will you lose; even more uncertain, if you can make it back, how long it will take you to make it back.

A one-time investment of 25 million US dollars is a huge difference between earning back in one year and earning back in two or three years. If it can only be earned back in two years, if the intermediate capital chain is broken, the company will not be able to wait for two years. years, and if the time is longer, the risk factor is even greater.

In the eyes of Mars, if they are eager to be a rational opponent, and the price of 25 million, they should consider withdrawing.

If after this node, cravings follow blindly, it can be considered that cravings have entered an irrational state.

If an opponent really entered an irrational state, then he would not be scary.

But while $25 million is scary in the eyes of eager executives, it's worth it compared to the opportunities behind it, and it's worth a little more.

So, when Mars thought they should give up, they once again took a new price without turning back.

$26 million.

Mars executives were so shocked that their jaw dropped when they saw the new amount that suddenly appeared in the backstage of the auction.

"Is the desire crazy?" This was the only thought in the heart of Mars executives at this time.

The person in charge of Mars said at this time: "Don't you know what you're doing? With 26 million dollars, do they still have so much cash in their accounts?"

The person in charge of the entire pet business market said: "The net profit last year was less than 10 million US dollars in total. Their channel costs are particularly high, and they are still investing huge amounts of money to expand new channels. I am not sure about their book value. Whether they can still come up with $26 million, even if they can, this money will be their best for them.”

The head of Mars hesitated for a moment,

Nodding lightly, he said, "In this way, we can be sure that if they are eager to take out these 26 million US dollars, they will not be able to continue to expand in traditional channels, which means that they are placing all their hopes on it. On Li Mu's dog."

"That's right." The person in charge of the market said, "The influence of Li Mu's dog is indeed great, but the premium of 26 million US dollars is too high. If we get it at this price, it will be a big deal. Part of the funds are actually used for defensive investment. If you are eager to get it at this price, it should be your own hindrance.

At this time, the background has begun to prompt: 26 million for the first time.

The person in charge of Mars pinched his chin and stared at the number without blinking. He was speculating repeatedly, eager to get this target with 26 million, whether they would lose or make a profit? How much will you lose if you lose half and half the money?

At this time, the prompt appeared again: 26 million, the second time,

The person in charge of Mars is thinking that the promotion cost of 26 million US dollars, if it is placed on any single channel, is likely to be counterproductive. Therefore, he feels that the 26 million will definitely lose money. In this case, he is eager to Shooting away, it will speed up their death and benefit themselves.

At this time, the third prompt appears.

The head of the market couldn't help but said: "President, there is still a last chance to bid."

The person in charge of Mars waved his hand and said, "I don't want to make an offer. Since I can't think about it so much, I can slowly digest this bad result by myself. I think they will probably regret it."

Just as he was talking, a prompt popped up from the auction backstage: Congratulations to the eagerness to obtain all the rights and interests of this auction at a price of 26 million US dollars!

Another high-level executive said with a smile: "I think, when the eager people calm down and think about it, they will regret this reckless decision. At that time, they are likely to give up the payment. Start the auction at once."

"Haha!" The person in charge of Mars said with a smile: "If you are eager to give up the payment, you will be banned from participating in the next round of auctions. At that time, we will not even have a decent competitor. It is estimated that $8 million will be able to put this target. Take it."

"It's too bad to be eager to pay an additional $1 million in liquidated damages for this, getting nothing, throwing a million in vain."

"Hahaha! It is estimated that the desire is regretted now."

"It is estimated that we can wait for the next round of bidding with peace of mind. If we are eager to go back, we will be the biggest winner. If we are eager to go back, we will still be the biggest winner when they are dragged to death by 26 million!"

Since the entire Mars executives were expected to be eager to step on a thunderbolt, they were extraordinarily happy.

At this moment, the desire for high-level is a different picture.

When the system reminded them that the auction was successful, all of them didn't even dare to breathe. Although they thought the deal was worth it, after all, such a huge amount, the real auction was successful, and they also began to worry and fear.

At this time, the person in charge of the marketing department of Muye Technology made an international long-distance call directly to the phone number left when he was eager to participate in the auction. After reporting his home, he asked straight to the point: "Is your company sure about the result of the auction? If so, If so, please make payment within 24 hours, otherwise our company will unilaterally close the transaction."

The eager president will say, "We're sure, and will be sending money to your company via PayPal in no time!"

Immediately, the President of Eager immediately instructed the company's finance department to pay Muye Technology, deducting the 1 million paid auction deposit, and the remaining 25 million US dollars, all through PayPal, into Muye Technology's account.

After doing all this, the eager CEO felt as if the whole person was hollowed out.

For him, $26 million was really a life-and-death gamble, but he believed in his own judgment, he believed that the resources Li Mu gave were worth the money, and he believed that Li Mu would not let himself disappointment.

...

On the other hand, Li Mu was not surprised when he learned that the final auction was sold for $26 million.

However, he was a little surprised when he heard that it wasn't Mars, but Desire, that took all the resources with $26 million.

In Li Mu's view, Mars, as an industry giant, should never give up this good opportunity. However, Mars just gave up, which shows that Mars' executives are more conservative than those who are eager to be more conservative.

Li Mu has always admired courageous entrepreneurs. Although he hopes that this company is just a small company in his eyes, he can deter the industry giant Mars, which shows their courage and courage in doing things.

So Li Mu immediately said to Li Ziwei: "Ziwei, please contact the company and ask them to immediately announce the desired name and release a comprehensive press release. In the manuscript, in addition to the desire to mention the full name of this company, other participants All companies bidding for the auction will be replaced by a certain company and an appellation like XXX."

Li Ziwei nodded and said, "Okay, Mr. Li, I'll communicate with the company now."

Li Mu instructed: "Tell them to spare no effort to promote the brand of Desire, and I want all companies in the world to know that I will never cheat my partners, and no matter how expensive my resources are, I will make sure that I of partners have a great value for money experience.”

Li Ziwei made a phone call, and all the relevant staff immediately moved. People from the news department immediately began to issue a press release to the outside world, announcing the results of this shocking auction.

And the editor in charge of operating Li Gouzi's Weibo also got the promotional materials he wanted at the first time, and used Li Gouzi's Weibo to post a tweet: "Thanks to eagerness, my dog ​​food for the next year is finally available. Now, I believe your taste and quality will not disappoint me."

This Weibo also deliberately x-on:Desired official Weibo.

There were already netizens from all over the world on Weibo who were paying close attention to this auction, and this time it completely exploded...