Chapter 1639 The Thinking Mode of an Oligarch

Li Ziwei didn't understand why Li Mu had such high expectations for this matter.

Because in her opinion, Li Gouzi's dog food naming rights and twelve Weibo posts can allow Mars to offer a price of 12 million US dollars.

Li Mu said to Li Ziwei, "Mars has so proactively offered a price of $12 million, which makes me think their psychological reserve price must be above $20 million."

Li Mu understated the 20 million US dollars. In Li Ziwei's view, it seemed that 20 million US dollars was like 2,000 yuan in Li Mu's eyes.

Li Ziwei is very smart. She understands many decisions and arrangements made by Li Mu, but she doesn't understand Li Mu's self-confidence on this kind of issue.

Li Mu has personally experienced the heyday of the domestic Internet, and witnessed with his own eyes that Baidu, Ali, and Tencent stood on top of each other, and then Baidu gradually fell behind, while Tencent and Ali both stood on the mountain of 400 billion US dollars.

Although he is just a spectator, his perspective is different from that of ordinary people. He has been an Internet practitioner for more than ten years and can see the inner essence of the entire context with a professional eye.

It is precisely because Li Mu understands what Tencent and Ali have done in the era of $400 billion that he dares to be sure in his heart that for a Fortune 500 company like Mars, $12 million is far from the limit in their hearts. price.

Seeing that Li Ziwei seemed to have doubts, Li Mu smiled slightly and said, "In the face of a company like Mars, you can't use the mentality of ordinary business owners to replace them. They are not ordinary business owners, they are oligarchs."

After speaking, Li Mu turned serious and said, "Do you know what the oligarchic economy of the free market often represents?"

Li Ziwei shook her head lightly and said, "I seem to have a rough idea in my mind, but I can't tell..."

Li Mu smiled slightly: "Oligarchical economy in the free market generally represents extreme conservativeness in strategy and extreme radical in tactics."

Speaking of this, Li Mu saw that Li Ziwei still didn't quite understand, so he smiled and said: "The so-called extreme conservative strategy means that you rarely take risks at a large level, and everything is stable, such as us, only when we have developed. Based on the main business of the company, we will never venture into a new industry that has nothing to do with it, nor will we shift the focus of our grand strategy to it. We started with the Internet. In the next ten years or even decades, we will The core of development will not leave the soil of the Internet, which is extremely conservative in strategy.”

"Extremely radical tactics are based on the pursuit of stability at a large level, and fight fiercely at the small and medium levels that ensure stability at the large level. For example, when we fight against all competitors, we must do everything possible, even if it is only a small one. There is a local war. For example, we are doing Weibo now. If another company makes a product of the same type and threatens us, I will give up Weibo’s profits for the next three years, and even invest a lot of money to lose money for three years. We will fight with each other to the end, and strive to ensure that our Weibo will not be influenced or even surpassed by our peers, and try our best to ensure that we are the only one in the market. That's extreme tactical aggression."

"The oligarchs are extremely conservative in strategy in order to stabilize the overall situation; and extremely aggressive in tactics, in order to consolidate the overall situation, so you see Mars, as an industry giant, he must be extremely aggressive in this tactic in order to reduce external pressure on himself. Threats of oligarchs, most of the time in the daily work of such oligarchs, they are not in a state of 'what am I going to do', but in a state of 'I can't make you do it'."

"For example, when ordinary companies consider our auction, they will only consider whether it is worthwhile to sell these resources for five million dollars, and whether they can earn them back if they buy them. If you don’t start to grab it, what if you get it by a competitor? Once it is acquired by a competitor, it will have an impact on their status and their market share.

For them, spending money is acceptable, but taking risks is not acceptable, so even if the resource is only worth five million dollars, or even not worth five million dollars, they are willing to spend 20 million in order to prevent competitors from getting it. Dollars come in! "

"It is the logic of ordinary business owners to exchange various resources for money, and to exchange a lot of money for status is the way oligarchs think about problems."

In later generations, the competition between Tencent and Alibaba is so fierce, especially in emerging fields where neither is good at it and has no historical advantage. In the realm, the scale of the two rivalries is in the billions, and this is what the real oligarchs have to do.

The oligarch heard that his competitor wanted to invest 50 million US dollars in one thing, and he was willing to invest 80 million US dollars against him. He even heard that his competitor wanted to invest 50 million US dollars in one thing, so he was willing to spend one. Billion went in, not to grab the market with him, but to make this thing impossible for him.

Mars directly thought about the motive of the $12 million buyout, which is what Li Mu thinks. They want to get these resources directly from the source and completely eliminate the opportunity for all competitors to get these resources.

Therefore, Li Mucai didn't care about the 12 million US dollars. He wanted to pull Mars and his competitors into the arena he built and let them fight each other. The final figure would definitely exceed this amount.

Li Ziwei pondered for a moment, and finally understood what Li Mu said, the huge difference between oligarchs and ordinary business owners, nodded with a learned face, and said, "Mr. Li, I understand what you mean, just like the great Red Army back then. During the 10,000-mile Long March, transferring as many troops as possible to the Shaanxi-Gansu-Su area is an absolutely unshakable strategy for the 10,000-mile Long March. At this level, stability must be the priority; Dadu River, flying over the Luding Bridge, these bold and risky tactics, in fact, the core is to stabilize the strategic goal as much as possible."

Li Mu nodded and agreed: "Your analogy is very good. This is conservative in strategy and aggressive in tactics. Radical tactics are actually just to make the strategic goal more stable."

After that, Li Mu added: "So applying it to Mars, its strategic goal is to maintain the leading edge in the industry, so in order to ensure that this strategic goal is not affected, let alone 12 million, they will also double it. Grind your teeth."

...

Li Mu came to Rolling Stone's recording studio and communicated with Rolling Stone's recording musician about the arrangement of the entire song "21guns". Although Li Mu modified the original lyrics of the song, he did not make much adjustments in the arrangement. Because the arrangement of the original song has already made Li Mu feel that it is perfect.

Most of the war movie soundtracks like to use symphony or orchestral arrangements, but Li Mu feels that occasionally changing the method will bring unexpected good results. "21guns" is just an accompaniment of electric guitar strumming. , After the end of the first verse, when the second verse enters, the guitar, bass, and drums start again at the same time, and the harmony is matched. The melodious and solemn feeling of the whole song is vividly highlighted.

Working with high-end musicians is a very pleasant thing for Li Mu. He is like a product manager who knows a little bit of technology. He found a strong technical team, and then he described his product requirements. , these technical masters can present the whole product in the fastest time and in the best and most satisfactory way.

After more than two hours of rehearsal in the evening, the musician team had already sorted out the song pretty well. Li Mu decided to consolidate it tomorrow night and make some minor optimizations. The day after tomorrow, Du Wei would go directly to the studio for recording. Du Wei herself He is also a very professional singer, so if it goes well, the song can be recorded in one day, and then leave a maximum of one or two days for the later stage, and the single will be completely completed.

It was almost 8:50 when he came out of the recording studio, Li Mu got into the car, and Li Ziwei reported to him: "Mr. Li, the auction will start in ten minutes. The page and background have passed the final test. find any problems."

Li Mu nodded and said, "Notify the website and Weibo, and let them prepare for real-time reports. Once the auction starts, follow-up reports must be timely, and try to attract the attention of users across the network as much as possible."

Li Ziwei said: "Don't worry, the website and Weibo teams are already on standby."

Li Mu added: "Is the public relations department ready? Feel free to inform all the media partners about the progress of our auction."

"It's ready." Li Ziwei said: "Our PR department will release our progress in real time through the data capture interface between us and our partner media. They are also very concerned about this matter. After all, this is an unprecedented first time."

Li Mu said with satisfaction: "Since everything is ready, then rest assured and wait for the final result of the auction."

Li Ziwei looked at Li Mu with a hesitant expression, as if she was going to say something, but she hesitated and didn't say anything.

Li Mu saw her state and asked her, "What do you want to say? Just say it directly, don't worry."

Li Ziwei pursed her lips and nodded lightly, and after a few seconds of delay, she said, "I have a concern, if our auction attracts too much attention and the transaction amount is too high, will it give the outside world a kind of bad feeling about us? The feeling of greed for money? After all, Gouzi’s Weibo has just opened for a day, and the auction of advertising resources will start immediately, which may affect our image in the minds of users.”

Li Mu said with a smile, "Ziwei, you are getting more and more comprehensive now, and you can also consider this issue, which is very good."

Li Ziwei looked at Li Mu in surprise and asked, "Mr. Li, have you considered this issue?"

Li Mu nodded: "I thought about it."

"Then..." Li Ziwei asked with a puzzled face, "Then why are you doing this?"