Chapter 1638 Bidding
Just when netizens paid attention to Li Gouzi's Weibo and media companies paid attention to the potential influence of Weibo, several well-known dog food brands around the world received olive branches from the marketing department of Muye Technology.
No one in these companies thought that Muye Technology would package and sell Gouzi and its Weibo as a media resource, and what they couldn't believe was that Muye Technology's offer was really high. Outrageous.
Five million US dollars, and it was only put on the channel of Li Gouzi Weibo. This price, in any country in the world, is enough to be used for prime-time advertisements on national TV stations.
What is even more frightening is that this high price is only the starting price.
However, the most incomprehensible thing for these companies is that they feel that the price of this resource is too high, but at the same time, they feel that this is a good opportunity that cannot be missed.
As a result, major companies have held emergency meetings to discuss the feasibility of this cooperation.
With everyone's analysis of Li Gouzi's Weibo popularity trend, almost every company that received an olive branch quickly changed their views.
If you want to ask which is the hottest dog in the world right now, there is no doubt that it is the corgi raised by Li Mu.
Its audience has covered the general public around the world with the Internet and offline media's competing reports, countless dog owners, and people who want to keep dogs. At this moment, they are paying attention to Li Mu's dog The corgi, without a doubt, will serve as a powerful role model for dog owners around the world.
Li Gouzi's role model has now become prominent. Since Li Mu established his own Weibo for him, there are a large number of ordinary people who keep pets on Weibo and Twitter, and open personal Weibo for their pets. They all follow Li Mu's example and think that it is a very fashionable and interesting thing to open Weibo for their pets.
In addition, the pet dog market in various countries around the world has also undergone tremendous changes overnight. Corgis have become extremely popular, and their prices have continued to rise, and they have even been fired up to a dozen times or even higher than usual.
The reason why there is such an outrageous price increase is mainly because the breeding of pet dogs is a process that cannot be artificially accelerated. Before this, the corgi was only a small breed of dogs, and no one thought that it would become popular overnight, so the market is very popular. The number of corgis available for sale is inherently small.
After the dog became popular, people's demand for corgis rapidly increased more than a hundred times, so corgi breeders also seized this wave of business opportunities and kept driving up prices.
From this point alone, it can be seen that the dog has now become the dog with the strongest ability to carry goods in the world.
After analyzing the influence of Gouzi, those dog food brands began to change their attitudes one after another. They suddenly felt that in the face of Gouzi's strong global influence, its dog food was exclusively named and 12 promotional messages a year. Bo, the business opportunities contained in it must be unimaginable.
Under normal circumstances, if they want to achieve global delivery of product advertisements, the cost is high enough to discourage them, but now the dog is an opportunity to make a lot of money. Now the whole world is paying attention to it. If you let the world know what it eats The brand of dog food, for this dog food brand, can become a household name overnight.
In this comparison, the price of five million US dollars is simply too cheap.
Therefore, a few hours after the olive branch was thrown, these companies in different time zones successively returned calls to Muye Technology, expressing their strong interest in this cooperation without exception.
As early as when the olive branch was thrown out, Muye Technology has already started the preparations for the online auction.
The technical team first used Taobao's bidding code and the artist's redesign of the UI and elements to create a Weibo auction page. In order to facilitate the participation of these overseas companies, PayPal was connected as a payment channel.
After receiving affirmative answers from these companies, Muye Technology announced the bidding rules for this time.
The rules are actually very simple. Each company pays a deposit of USD 1 million to Makino Technology through PayPal as a deposit for the auction. The base price for the auction is USD 5 million. It is 100,000 US dollars, and the high must be an integer multiple of 100,000 US dollars;
When the reserve price is more than $10 million, the minimum amount for each increase is $200,000;
After the auction starts, all companies participating in the auction can freely bid and increase the price through their own auction background. After the auction is successful, the winning party must pay all the money to Muye Technology through PayPal within 24 hours.
If no payment is made within 24 hours after the auction, it will be regarded as a waiver, the deposit of one million US dollars will not be refunded, and the enterprise has no right to participate in the next auction.
After the announcement of this rule, various companies are also gearing up to win the target in one fell swoop in the online auction.
So each company began to urgently discuss its own reserve price and bidding strategy.
Canada's Desire can be regarded as the most well-known top dog food company in the world at present, but its head office has always focused on offline and vertical in its publicity strategy, and almost never chooses large and wide media channels for promotion. Instead, focus on pet hospitals, pet supermarkets, pet magazines and columns and other fields, and create their own professional and high-end brand image in these vertical occasions.
They feel that Li Mu's corgis are the undisputed kings in terms of identity, pedigree, status, and attention, which is of great help to their high-end brand image, so they set the auction The reserve price is $10 million. If a competitor asks more than $10 million, the desire will theoretically give up, but if the opponent who asks more than $10 million is Mars, then their reserve price can be raised to $1300. One million U.S. dollars.
The British Mars company is the world's largest candy and pet products company. Its pet food series is low-priced and has a wide audience. The operation discussion is that it likes to spread its own pet products and publicity in every large store, and use the most down-to-earth style. way to search for potential customers from the general user group.
From the perspective of eagerness, they can theoretically accept that other brands have obtained the resources auctioned by Muye Technology because of their high prices, but they cannot accept that the resources will eventually belong to Mars, so once Mars comes in, they will fight with Mars. Just finished.
Mars’ strategy is very simple. Their purpose is only one, and they must take this publicity resource no matter what, because once taken away by a competitor, it may bring a large number of audiences, orders and sales to the competitor, and ultimately lose it. is valuable market share.
Judging from the size of their giants, as long as their competitors can afford the price, they can also afford it.
When everyone was gearing up for the auction, Li Mu was in the Forbidden City, together with Prince William, rehearsing with the person in charge of the Forbidden City and the director of CCTV.
There are two themes that this donation ceremony wants to highlight. One is that Prince William will donate cultural relics that originally belonged to China to the Palace Museum on behalf of the Windsor family; the other is that Li Mu also took this opportunity to call on all Chinese to help. Huaxia's cultural relics lost overseas returned to China, and a special foundation was established in cooperation with the Forbidden City and CCTV.
If you really want Chinese people all over the world to pay attention to lost cultural relics like they pay attention to the immortality of veterans, they must have a propaganda plan that can impress them. Therefore, CCTV's documentaries have become the top priority.
However, Li Mu's participation in this process is not high. The whole arrangement is that Prince William and the person in charge of the Palace Museum are the main ones when donating. Li Mu, as a friend of Prince William and an intermediary throughout the donation time, only needs to show his face at the scene.
As for the later advocacy of "helping lost overseas cultural relics return to China", the person in charge of the Palace Museum first faced the camera and introduced the general situation of the current Chinese cultural relics lost overseas, and then used some more important cultural relics to arouse the audience's patriotic sentiment , At this time, Li Mu appeared at the right time and announced the establishment of such a non-governmental public welfare organization.
After sorting out the whole process and finishing the rehearsal, Li Mu came out of the Palace Museum without any delay, and drove straight to the Rolling Stones recording studio in Yanjing. The top musicians signed by Rolling Stones had been waiting in the recording studio for a long time.
On the way to the recording studio, Li Ziwei introduced the current work progress before the auction to Li Mu. She said, "Mr. Li, we have contacted ten companies in total, and all ten companies have expressed their willingness to participate in the auction, and all of them have passed PayPal. Security deposit paid."
Li Mu nodded and asked her, "When will the auction start?"
Li Ziwei said, "Yanjing time is nine o'clock tonight."
"Okay." Li Mu smiled slightly and said, "Then let's wait and see how sincere these companies are."
Li Ziwei said: "By the way, Mr. Li, the marketing director of Mars sent us an email saying that Mars is willing to skip the auction and directly buy our promotion package at a price of 12 million US dollars. What do you mean?"
Li Mu smiled and said, "Of course he refused. An auction is much more fun than a one-shot deal."
Li Ziwei said: "But 12 million US dollars is already very high, right? If it really goes to the auction, it may not be able to get this price. Maybe Mars Group can solve the battle with 70,800,000 US dollars."
Li Mu waved his hand and said confidently: "It doesn't exist, this kind of public auction can make them more and more panicked and more nervous, and the resources we give are so attractive, these big companies I should not be willing to let go, I have a hunch that this online auction will get a result that will shock the whole country, and even the whole world!"