Chapter 1632 2nd World War Theme Brand

The reason why Li Mu promoted the World War II theme to Spielberg was actually to make the best use of it.

In his opinion, World War II is the biggest subject, the heaviest subject, and the subject that needs to be taken seriously. This kind of big subject can only be mastered by a great director, only if the pattern is sufficient, the ability is sufficient, and the film knowledge is sufficient. Great directors can make classic World War II movies.

However, in the Huaxia entertainment circle in the future, most of the directors and actors who would get together to make World War II films would be those directors and actors who were drowning in water. That’s why they have gunfighting skills, tearing devils with their hands, hiding mines in their crotch, bombing planes with grenades, and flying bicycles. The train and the sniper shot eight hundred miles with a single shot of the absurd anti-Japanese drama.

In a few years, the film and television industry will start to reverse. Most directors who are capable of shooting big and deep themes will begin to move closer to small and shallow themes, such as love, inspiration, action, adventure, cartoons, and even black humor. They can easily succeed in this subject;

And those directors who are incapable of handling big themes and deep themes prefer to do some big moves, and in the end they make a bunch of nondescript big bad films, leaving people speechless, not only many people made many bad films about World War II , there are also many Chinese directors who have made a lot of historical bad films, "Warring States", "Confucius", "Ink Attack", "Guan Yunchang", "Night Banquet", "The Orphan of Zhao", one counts as one, all are The big themes are all big bad movies, the only difference is that they are bad at different levels.

As a nationalist, Li Mu has endless pride and love for the Chinese nation, but seeing that from World War II to the Spring and Autumn Period and the Warring States Period, all the major themes of great significance to the Chinese nation have been repeatedly ravaged and ruined by these bad films. , but he is not a filmmaker himself, so he can only find a way to create a healthy development environment.

If you want to create a good environment, you must not only have the guidance of capital, but also the guidance of industry leaders.

Therefore, Li Mu turned his mind to Spielberg.

Spielberg heard Li Mu say so many views on the subject of World War II, and said in agreement: "Mr. Li, you are right, just in terms of the subject matter of the film, World War II is indeed bigger than any historical period or historical event. , it does have too many stories that can be made into movies, whether it is us or the whole of Hollywood, there are so many scripts about World War II that we receive every year, and the theme of World War II is indeed as you said, the most profound."

Li Mu nodded and said, "The most important thing about making a World War II-themed film is not to make a film with a high rating or a high box office, but to make people remember and reflect on history, so it has a higher value. The mission of the first floor, in the future, people may remember that period of history by relying on the film works we left for them, otherwise, after a few decades, young people may not know what World War II is."

Spielberg was silent for a moment,

He nodded slightly and said, "If there are still good World War II-themed scripts in the future, I will consider making one or two more."

Li Mu said: "The subject of World War II is so big that it's not enough to make one or two, or even ten or twenty films."

Spielberg said: "After all, time and ability are limited, and to be honest, no director is willing to keep shooting the same subject matter, it will greatly restrain the diversified development of art."

Li Mu said: "The ability of one or two people alone is not enough, so I wonder if we can build a special brand with the support of capital."

"Brand?" Spielberg asked in surprise: "The brand of World War II movies?"

Li Mu nodded and said: "Yes, just like Marvel only makes superhero comics, Disney and Pixar focus on animation films, and come out as a brand that focuses on World War II movies, what this brand has to do is to continue to shoot excellent films. World War II-themed film and television works.”

After speaking, Li Mu added: "We solicit scripts and directors from all over the world. As long as all aspects are suitable, we will invest in filming, and then we will do the global distribution ourselves."

Spielberg thought for a moment, and then said to Li Mu: "Calculating the time from the intention to the release of a movie as two years, to ensure the exposure of a brand, at least 3-5 movies should be released every year. , The initial investment of this brand should be able to support 6-10 movies, and it will take at least hundreds of millions of dollars in rough calculation.”

After speaking, Spielberg added: "World War II movies, as well as all historical movies, have a very painful problem, that is, there is no way to place advertisements, make modern movies, what mobile phone, what car does the protagonist use, what kind of car does the protagonist use? Which hotel to stay in, and whose billboard appears when the camera swept past, all of these can make money, at least in the early stage to reduce costs, but it is difficult to find such an opportunity in the early stage of World War II-themed movies. Two movies are okay, but if there are too many, the cost pressure is still very large, and the box office revenue space of the World War II-themed movies is generally slightly lower, which is not as good as entertainment movies.”

Li Mu said: "It doesn't matter. We have a theater chain all over China, and an online ticketing system that covers the whole country and even North America. In the future, our theater chain will continue to expand and the online ticketing system will continue to develop. , our own channel capabilities can basically ensure that the box office of the movie does not hit the street. That is to say, even if one billion US dollars is invested in the early stage, in two to three years, the money will be returned in the form of box office, and there is even a chance to get considerable profit."

Speaking of which, Li Mu paused and said: "As for how to get the money, it's actually very simple, I can raise a sum of money to make a private investment fund focusing on film and television projects, and raise the funds from investors to use it for film and television projects. I can distribute all the profits to the investors of the fund, after all, what I care about is not the profit, but the product.”

Spielberg nodded and said: "I understand, in this case, the pressure on the funds in the early stage will not be so great, and the risks can also be shared with investors. I think there is still something to do."

Li Mu said: "We might as well cooperate on this project. I will initiate the private equity fund, and you will be the manager of the project."

Spielberg asked curiously, "Mr. Li, can you be more specific?"

Li Mu said: "Actually, it's very simple. I'll get the money, and you'll spend it. For example, my first-stage goal is around $1 billion, and this money will be used to invest in ten to fifteen films about World War II. In the drama, you shoot one by yourself, and for the rest, you choose the appropriate project and team. Which script do you think is good, you buy it and shoot it, and then find a suitable director to supervise the implementation of the project step by step. I will give you 10% of the net profit of the entire project, and at the same time, I will also give you 10%-20% of the shares of this brand, and we can communicate in depth.”

After speaking, Li Mu added: "This brand, like Marvel, only makes high-quality products, and strives to become the best World War II-themed brand in the world within three to five years! Now, no one wants to make such a brand. If we do, we can be at the forefront."

"One of the biggest advantages of vertical brands is that they can naturally bring users a more professional sense in this field. For example, if you like mountaineering, then you can't go to an ordinary clothing brand store to buy clothes for mountaineering. You would at least choose a professional outdoor brand, or even a professional mountaineering brand."

"The same is true for film and television. If we are a brand that focuses on cartoons, then after we have made a good reputation, users will think of us for the first time when they think of cartoons. When they see our cartoons, they will feel preconceived. , since it is produced by us, it must be a fine product.”

"Marvel has been creating superheroes since World War II. Now, every time it produces a superhero, everyone will frantically buy their comics, and even go to the cinema to watch their movies. This is Marvel's superheroes. Huge advantage in this segment vertical.”

"The same is true for World War II-themed brands. If we can create a few classic World War II movies, then in the future, audiences will think of us as long as they want to watch World War II-themed movies. Movie audiences will buy tickets and go to the cinema with confidence. On that day, our brand will become an absolute leader in the World War II film market. In the future, like Marvel, we will continue to launch new World War II-themed films. And push one to fire another.”

Li Mu is very clear that if the film and television industry develops further, there will be a large number of brands that are vertical to certain sub-categories. Of course, Marvel, DC, Disney, Pixar, etc., of course, the domestic focus on comedy, the happy twist, and the high-quality TV series at Noon. Sunshine is a very successful case. In addition, some brands focus on making big online movies, some brands focus on suspenseful online dramas, and even some brands focus on variety shows.

However, there are so many brands in the film and television industry that focus on market segments, but no one has been focusing on making World War II-themed films.

Li Mu decided to be the first person to eat crabs. He started a sub-brand under Makino Imaging, focusing on World War II-themed movies and TV series, and only making high-quality products. At the same time, movies must focus on the global market, while TV series focus on domestic Market and the North American market, especially the domestic market!

If this brand under its own can produce one or two excellent TV series with the theme of World War II in China in the future, then it will have a great impact on the development direction of the entire domestic anti-Japanese war film and television drama in the future. High-level World War II-themed TV dramas such as "My Leader, My Regiment" and "Bright Sword", and the anti-Japanese dramas that tear devils by hand, basically have no living space. Rebirth of the Perfect Age