Chapter 1646 Demon

Li Mu has worked hard in the domestic Internet industry for more than ten years, and he has a very good understanding of the behavior of every big company and big platform.

Needless to say, let alone the products and resources of your own platform, even if your platform’s farts are good, you can’t just let others smell it, you have to pay first if you want to smell it;

Somewhere is building its platform into an ecosystem, saying it is completely open, but never really open. It is only open to companies or individuals under its own pyramid. It is said to support this, support that, and support small and micro enterprises all over the world. The core business model is to support these people, and at the same time make them tightly tied to their own big ecology, so that they can't get rid of their own control, and make sure to contribute profits to themselves. This is from the advertising bidding of a treasure. It can be seen from the system that if it is not an online celebrity with their own traffic to open a store, under normal circumstances, if the store owner can make a net profit of 1 million a year, the cost of bidding advertising will not be low. For this number, that is, as much as you earn, a certain treasure earns as much, or even more.

A news basically does not publicize and open it everywhere, because they are the companies with the most powerful traffic resources in this industry. There is no one. He is different from a treasure. The traffic resources of a treasure have always been better than a news. They Speaking of the opening of the platform, it is like the slogan of the boss who sells the cloth shouting the slogan to open the warehouse and put the grain to the boss who sells grain. There are some chicken thieves.

Take WeChat as an example, a % open platform, enterprises and users within this 80% range can freely use the open resources of the WeChat ecosystem. For example, all individuals and enterprises can operate their own public accounts for free and write their own publicity. Publishing, self-propagation, operating fans, and even monetizing fans, all of which are within the scope of WeChat’s openness. WeChat basically does not interfere, nor does it ask for a share of the pie. However, the remaining 20% ​​is The buffer zone that WeChat gives itself can also be understood as a room for advancement and retreat.

If the other party happens to be within this 20%, WeChat will control it for its own safety or interests. For example, if the other party's product is suspected of breaking the law, WeChat will ban it; for example, the other party is a big competitor, then naturally The most direct manifestation is that WeChat does not allow the direct sharing and use of a link to a treasure. This is a means to curb the opponent's use of strength.

Compared with these three companies, Li Mu more recognized the ecological setting of a relatively gentleman like WeChat.

A certain degree of completely closed strategy is naturally the most primitive, the least long-term, and has no room for development;

And the so-called comprehensive opening up, vigorous support, and help of the world in a certain place is relatively hypocritical to put it bluntly.

Li Mucai doesn't believe in a listed company that puts profits first and is responsible to all investors, shareholders, and shareholders. When it comes out, it doesn't talk about profits, and it's full of high-level words such as "support", "opening" and "help".

It is a paradox in itself that companies do not talk about making money and talk about helping others.

You talk about helping others do business every day, but as a result, others are still struggling with life and death, but you are sitting on a market value of hundreds of billions of dollars. Let’s not say right or wrong, but is this result a bit too dark and humorous? Therefore, in Li Mu's view, if you make money, you can honestly say make money, not to mention that you are not interested in money, everything is for helping others.

Therefore, Li Mu is willing to make his Weibo titter a semi-open or mostly open ecosystem like WeChat. I can give most of the resources to other individuals and enterprises for free use, but these enterprises are in my domain. To make a profit, you must follow my rules completely.

If you violate my rules, I'm sorry, I will cut off water, food and air for him immediately, and roll as far as I can;

If he doesn't violate my rules, but touches my core interests, I'm sorry, he has to get out of my way, and even bear my full attack.

In the final analysis, it is to let these companies and individuals behave in a certain way. I can set up a porridge shop and let everyone eat a mouthful of hot porridge for free. The house, that is, he does not know how to praise, and if he is allowed to continue to stay at home and eat free meals for people who do not know how to praise, it is not openness, not kindness, but stupidity.

After setting this general tone, Li Mu basically also felt the degree of ecological openness of his entire industry in the future.

Li Mu hopes that his team can better understand the core points of his own ecological rules. However, there are no companies with distinctive personalities such as a certain degree, a certain distance, and a certain news in the market. So he thought about it, He changed his mind and said to everyone:

"Our ecological opening strategy is much simpler for ordinary users. As long as users abide by our rules, we will give them enough freedom. However, for the enterprise part, there should be a system like the US government's arms sales. judging criteria.”

"In principle, most of the weapons in the United States can be sold to other countries, and only a small number of high-end weapons are not sold to any country. Therefore, we regard all the weapons that the United States can sell to other countries as an open part of our ecology. , the key point here is that the weapons we can sell to other countries are not available to all countries, and different countries have to formulate different arms sales strategies.”

"For example, if we were the U.S. government, then out of our own consideration, we would definitely not sell arms to China and Russia, because they are our direct competitors; we would open supply to Britain, France, Japan, South Korea, and India. , because we need to support them and train them to fight against our enemies; for the remaining countries, we have to see people and order the menu. If Iran is disobedient, we will sell weapons to his enemies. If Saudi Arabia has oil, we will use weapons. Go to their hands to exchange, as for those third world countries, give them freedom, and even give them weapons assistance, and let the rest go."

...

Just after Li Mugang formulated the ecological opening strategy, he felt as if he had missed the Mars of the whole world and began to act as a demon.

They really can't accept the mistake of missing the last auction opportunity, especially after seeing the huge profits they desire, they regret it even more.

Before that, they thought that the high premium of 26 million US dollars would become a mine. They deliberately let the desire to take this mine, and then blew half to death. After a huge bargain, I was eager to buy a high-performance car with almost the money to buy a bicycle.

The unwilling Mars suddenly had an idea. They wanted to take this opportunity to hype, or at least get a share of the huge profits they longed for.

As a result, Mars spent a lot of money to publicize a large number of media and asked them to write reports on its official Weibo titter. The content of the report was the so-called "disclosure of insider details of Li Gouzi Weibo promotion resource auction".

In this report, all the media selected only two companies from the ten companies that participated in the auction to report, one was the desire to succeed in the final auction, and the other was Mars, which failed in the final auction.

At the time of the auction, the names of the ten companies were hidden, so when the audience was watching the bidding, no one knew who made the price. Only when the auction was announced at the end, the successful bidding was announced. The only thing is desire. As for who the other nine companies are, the Weibo official did not mention a word.

Now, these media have come out one after another to set the pace, deliberately releasing the name of Mars, releasing the introduction of Mars, and even claiming in the special report that when the auction was held, Mars, one of the world's top 500, was determined to win this auction, but At a critical moment, there was a problem with their bidding system, so that they failed to give a higher price than the eagerness in time, so that the eagerness took the lead and won the final victory of the auction.

As soon as these reports came out, various retweets were artificially promoted on Weibo titter, and soon they were listed on Weibo titter's hot list and hot search list. This is almost the first time that Weibo titter has artificially manipulated the list. event.

Such reports gave Mars a good opportunity to showcase. At the same time, they threw the blame for the missed auction to the Weibo titter platform, and played the role of a victim who suffered losses, and gained a lot of attention all at once. , For Mars, they are using this method to compete with the desire for exposure. They even feel that if the operation is done well, it may even be possible to achieve better publicity at a cheaper cost.

The incident happened in the early morning of Yanjing time. After Li Mu received a briefing from the person in charge of the company, he was furious at the incident, and immediately ordered Kong Lingyu: "Immediately block Mars from all aspects on Weibo titter."

Immediately afterwards, the official Weibo titter intervened strongly. The first thing it did was to block the Mars Group on the entire titter platform, and then vigorously bombarded the entire Mars propaganda front. The specific methods were as follows:

First, quickly remove all relevant list positions, and no content related to Mars is allowed on hot searches and hot topics;

Second, the company name of Mars and the product name of Mars have become sensitive words on Weibo titter. Any Weibo titter containing these sensitive words can only be seen by the publisher, and cannot be communicated to the outside world of any nature;

Third, Mars’ official Weibo was banned, and the Weibo titter official privately demanded that Mars must apologize for its malicious marketing within 24 hours, otherwise the official account will be banned for up to one year, and forced delete all its followers, make it disappear from the watchlist of all followers;

Fourth, the technology has made a technical selection of all news reports containing Mars in the past 24 hours in the database. All Weibo titter accounts involved in this malicious marketing, whether individuals or companies, are all banned, and they are ordered to publish through their official mailboxes with sincerity. The apology letter, have the opportunity to apply for unblocking!

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