Chapter 1658 Nod when Scolded, Stand up when Beaten
? As the chairman of the board of directors of the world's top 500 companies and the chairman of the board of directors of the top five private companies in the United States, Roland Mars has always been extremely arrogant. In his eyes, even the president of the United States may not be worthy of his apology, let alone a man in his early 20s. Hairy boy.
Mars, led by Roland Mars, is different from the IT industry, the financial industry, and the energy and military industries. The people in Silicon Valley often touch various anti-monopoly bills, and they are overwhelmed by the US government every day. The same is true for the financial industry, not to mention the energy and military industries.
However, companies like Mars have really lived a life of fearlessness and fearlessness. The food industry is an industry that will never touch antitrust laws, so they never have to worry about sanctions from the US government, and as long as the product quality is good Guan, the US FDA, that is, the Food and Drug Administration, will not have a hard time with them;
Moreover, Mars is almost the private property of the Mars family. In order to ensure the independent management and absolute control of the company, they only sacrificed a small portion of their shares to shareholders outside the family, but they never considered going public. Wall Street has nothing to do with them, and there is no way to use capital means to fight against Mars, and everyone is not in one dimension at all;
In addition, Mars has a rich product line, a strong brand effect, a global sales network and an amazing profit margin. Although such a company is not the most powerful in the top 500, it has always been the most stable in the top 500. of.
The Internet bubble will crush IT companies, but not Mars' FMCG market;
The financial crisis will destroy financial companies and a large number of real companies, but for a giant in the food industry such as Mars, the impact is much smaller than other companies;
If the Fortune 500 are compared to different countries in the lord period, Mars is not the most powerful in these countries, nor is it the largest and most financially in these countries, but it is not the most powerful in these countries.
It is definitely the strongest defense, like the Maginot line built on all sides, so that no opponent can find the opportunity to attack.
However, Mars did not expect that a company like itself actually has an Achilles heel. This Achilles heel is not in the attitude of the government, nor in the economic situation, but in propaganda.
Like companies like Coca-Cola, Mars invests a lot of money in advertising every year, and is a big moneymaker in the eyes of the world's media. Therefore, Mars has always felt that its publicity resources are very strong, and its market public relations capabilities are also very strong. If you have to kneel and lick behind your butt, even if there is a little scandal, the media can help you cover it up.
However, what I never expected is that they have such a powerful media resource,
There is actually a hidden precondition. The reason why Mars' media resources have been effective until now is because this precondition has not been triggered, and this condition is: Don't provoke Li Mu.
If it didn't provoke Li Mu, Mars' public relations ability was indeed enough to support their strong defenses, so that their opponents couldn't find a breakthrough to attack.
However, when Li Mu was provoked and took the initiative to attack Mars, he would bring a powerful buff, which would make all the opponent's defenses useless.
Muye Technology itself is the portal media with the largest coverage and the strongest influence in the world at this stage, and it covers all the classes who have access to the Internet every day. In this era of society, the people who can access the Internet every day are this society. The youngest and most powerful group, under such circumstances, Li Mu has almost become a feared presence in the global media.
Mars itself took the initiative to fight against Muye Technology, and still used a shameless marketing method like Pengci. When Li Mu was full of firepower, all the media began to protect themselves, and their attitude towards Mars was no longer as ambiguous as before. In the past, the attitude of these media towards Mars was: as long as you advertise, you can do anything; but now, the attitude of these media towards Mars has become: you can advertise, and nothing else.
Without the help of these media resources, Mars suddenly found that facing Muye Technology, he was like a child with a net worth of tens of billions of dollars, but was unarmed, while Li Mu was a fully armed Rambo who could not only fight, but also the key. It's richer than him.
Now, Mars has been beaten by Li Mu in front of global public opinion, and Roland Mars, who has always been extremely proud, has also come to the brink of collapse.
When the board of directors made a decision to ask him to come to the door to apologize immediately and plead guilty, he applied for a suspension of the meeting, hid in the office and smoked more than half a pack of Marlboros, and then returned to the conference room. In front of everyone, he said angrily: " I respect the decision of the board of directors, and next, I will ask my assistant to get in touch with Muye Technology immediately, preferably Li Mu directly, and go to Huaxia as soon as possible."
Jimmy Mars, the vice chairman of the board of directors, suddenly said, "Roland, I think you'd better not try to contact Muye Technology or Li Mu himself."
"Why?!" Roland Mars frowned as he looked at Jimmy Mars, who was smiling but not smiling.
Jimmy Mars, who has been beaten by Roland Mars, is the number two person on the entire Mars board of directors.
He and Roland Mars are cousins, and their fathers are brothers, but there is no family relationship between the two, because in the face of a tens of billions of dollars in business empire, family love has long been worthless. Brothers may not be reliable, let alone cousins, not to mention, a family that has prospered for decades, has already spread its branches and leaves. Every person surnamed Mas has a lot of blood relatives of three generations. The younger generation is truly uncountable.
So many people grab a pot of rice, it is really strange that the relationship between each other can be good.
Roland Mars has always felt that the person in the world who is most looking forward to his early death is probably his cousin Jimmy Mars, so he has always been very unhappy with him, and he is always on guard.
Jimmy Mars said with a serious face at this time: "Roland, Li Mu's original words are to ask you to 'take the blame'. Unfortunately, I have carefully studied this little story in Chinese history, and Lian Po came to Lin Xiangru wearing thorns. Before apologizing, I didn't ask my housekeeper to go to Lin Xiangru's house to say hello! You seem to be insincere, and with Li Mu's temper, you might be even more annoyed, and we will all be more implicated by you then."
Roland Mars was so angry that his veins burst out at the words of Jimmy Mars, and he shouted angrily in front of the crowd: "Jimmy, it's not my fault that this matter has come to this day, but I decided to sacrifice myself for everyone's benefit. Dignity, don't you have any gratitude at all?"
Jimmy Mars curled his lips and said, "What gratitude do I have for you? You signed the former CEO of Shao Que, and he stabbed the basket, don't you want to be responsible? Besides, when Li Mu publicly accused us, he was You decided not to apologize, and you want to do it against him, and now you find that you can't do it, and you say that you are sacrificing your personal dignity for the benefit of all of us? You, the chairman of the board of directors, are too conversing right and wrong? "
After that, Jimmy Mars looked at the people around him and instigated: "Everyone said, am I right?"
The crowd joined in.
Someone even said, "Roland, don't think that we owe you anything in this matter, even if you really plead guilty this time and get Li Mu's forgiveness, you can't completely make up for the damage you caused us. !"
"Yes, Roland, do as Li Mu said, and go to Huaxia to plead guilty to him, otherwise we will immediately request to initiate an extraordinary procedure and impeach you first!"
"Hey, if Roland is impeached, I will volunteer to be the next chairman of the board of directors. At that time, I am willing to go to Huaxia to apologize to Li Mu!"
Roland Maas looked at the people who were talking about each other, and then realized how bad his popularity on the board of directors was now.
Roland Mars' series of actions that angered Li Mu this time and brought a huge crisis to Mars really angered most of the board members. Everyone was eating in a pot, and the person in charge of cooking caused the pot to leak due to mistakes. A hole, the rice in the pot is still dwindling, if everyone doesn't remember to hate him, he will be blamed.
At this time, Jimmy Mars saw that most of the people were supportive of him, so he smiled and said, "Roland, I also have a good intention. I hope you will have a correct attitude, apologize to Li Mu, nod when you are scolded, and stand when you are beaten. Well, only in this way can we win his forgiveness, try our best to avoid losses for us Mars, and only in this way can we stabilize your position as chairman of the board of directors."
Roland Maas was angry in his heart, but he still smiled slightly, nodded and said: "Please rest assured, I will definitely use twelve points of sincerity in exchange for Li Mu's forgiveness, and I will definitely find a way to reach a deal with him that is best for us. At the same time, I also ask everyone not to worry. This matter is not necessarily a bad thing for us. If I can represent Mars and Li Mu, it will be a new development opportunity for us. maybe."
In this sentence, Roland Mars said without confidence. He didn't dare to hope that Li Mu would really release his quarrel with him and reach some kind of cooperation with Mars. The reason why he said this was just to draw everyone's attention. Lest these people, induced by Jimmy Mars, keep attacking themselves for their mistakes in this matter.
Jimmy Mars naturally understood the meaning of Roland's words, he snorted disdainfully, and said, "Roland, don't make cakes for us here, with Li Mu's ability, status, and temperament, I'm really afraid that you will meet again. There is no chance for him, and even if you do have a chance to see him, I don't think this matter will develop in a good direction."
Roland Mars said angrily: "Jimmy, what do you mean by that?
Jimmy Mars shrugged his shoulders and said indifferently: "It doesn't make any sense, since you can be optimistic, why can't I be pessimistic? As for whether the final result is good or bad, it depends on your ability, just say it with your mouth. There's no point, we're here waiting for your news."
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