Chapter 1647 I Don't Know How Strong Li Mu Is
One of the marketing methods that Li Mu personally dislikes the most is touch porcelain marketing.
The so-called "touching porcelain" marketing is to use shameless means to force others to stick to others, force hot spots, and force blog attention.
Li Mu liked it in his last life, and he often went to bookstores to buy a lot of physical books to read. He often saw propaganda slogans on certain books in bookstores, such as: "Oriental Edition of Harry Potter", Propaganda slogans such as "Chinese version of "Game of Thrones" and "ancient version of "Sherlock Holmes" are typical china-touching marketing;
The same thing often occurs in the propaganda of film and television dramas, such as "urban version of "The Condor Heroes", "mainland version of "Infernal Affairs", "local version of "The Lord of the Rings", these are all without exception. It is touch porcelain marketing;
In addition, small companies often jump out to say that a large company is infringing, suppressing, and malicious competition, or small authors jump out and say that big writers plagiarize and plagiarize, and small stars jump out and say that they have been bullied by big stars or big directors, unspoken rules, These rhetoric, as long as there is no real evidence, basically belong to a kind of touch porcelain marketing.
Fundamentally speaking, Pengci marketing is no different from the old man and old lady who touches the porcelain on the street. The old man and old lady who touches the porcelain sees you driving a good car, hits your car, and sits in front of your car. If you don’t give three or five thousand, you will never get up; a business that touches porcelain is more ruthless than an old man and an old lady who touches porcelain. It sucks on you like a leech, and will never stop until it takes advantage of you.
Mars himself realized that he had missed a great opportunity, and now he regretted it. Instead of thinking about the pain, he began to touch Li Mu's porcelain, which made Li Mu extremely indignant. There was only one thought in his mind: not to put you out of the world's top 500. , this matter is not over!
Just when Mars was complacent about its porcelain touch marketing, the Internet suddenly seemed to be under a spell, and all Mars reports, press releases, and publicity drafts disappeared in an instant.
A topic that was very hot one second, evaporated from the world the next second, it is simply incredible!
Mars did not know that Li Mu's entire network ban against them had already begun.
At present, the power of public opinion on the global Internet is on Weibo titter, because it is the first and only platform that connects the world together. Its existence has overshadowed almost all news portals. Therefore, popular The topic can only be born on Weibo titter, other than that, there is no other possibility.
Once Weibo titter blocked all the keywords of Mars, the popularity of Mars on the Internet was instantly wiped out.
Li Mu asked to block Mars and all its popular keywords, so not just their company name, their series of product names,
Even their CEO and the name of their chairman have become sensitive words on Weibo titter. Once they appear, they will immediately restrict the spread in all directions.
This move of restricting the spread is really too ruthless. You can only see what is sent out. This time, the fully open Weibo titter has been turned into a personal diary, and those Mars Marines are instantly sealed. With all the ability to act, I can only watch the content sent out but no one can see it and I am in a hurry.
Mars itself, as well as the media and navy they bought, are wondering, and those who have been rhythmized by them are also wondering why the topic of Mars and all the content related to Mars have disappeared.
At this time, Mars was surprised to find that his official Weibo titter was officially banned!
Mars CEO Neil roared angrily inside the company, scolding: "Li Mu is just a ***! Why does he ban our official account! He is avenging private revenge!"
After scolding, he immediately said to his head of the public relations department: "I immediately express the strongest written protest to Muye Technology! At the same time, immediately publish this incident to all the partner media, and let them collectively speak for us! How dare Li Mu dare to Privately ban our account, this matter spreads out, it will make him disgraced! It will make Weibo titter disgraced! I want to make this matter bigger! Let them officially apologize to us all over the world!"
The person in charge of the public relations department nodded: "I'll make arrangements now, and I must express my protest to them in the strictest terms!"
CEO Neil immediately said: "Let the partner media get ready. At the critical moment, we need them to speak out collectively at the same time! Give Li Mu the greatest pressure!"
The person in charge of the public relations department immediately said: "Please rest assured, I will definitely coordinate with all the media partners."
CEO Neil said: "I'll give you a $2 million media PR budget and let them stomp the flames for me!"
Speaking of which, he showed a wicked smile on his face, and said complacently, "Li Mu, Li Mu, what I'm waiting for is that you lose your mind. The more you avenge your personal revenge, the more you will leave me behind! This time we must take matters into account. Make the biggest noise! Give us the greatest exposure!"
At this moment, assistant CEO hurried in and said, "Mr. Neil, Muye Technology has sent an official email."
Neil was stunned for a moment, and then asked: "What was sent by Muye Technology? What content? Read it!"
The ceo assistant took the fax paper and said: "Mars Group, your shameless, despicable and despicable marketing methods have reached the bottom line of Makino Technology. Our company requires you to publicly apologize for your malicious marketing within 24 hours, otherwise it will be further Take necessary disciplinary measures against you!"
"Fuck!" Neil gritted his teeth and said, "I haven't found him yet, but he's found me! He wants me to apologize? It's a dream!"
After that, he pointed to the person in charge of the public relations department and sneered: "Jim, remember it, and immediately reply to Muye Technology, the content is as follows: Muye Technology, you arbitrarily ban our official Weibo titter account, which has violated the fairness of the Internet platform. , the basic principles of equality and freedom, if we do not release the ban on our account in the shortest time, we will immediately publicize what your company has done!"
When Li Mu received the reply letter from Mars, there was a trace of sneer on his face, and he instructed Li Ziwei: "Ziwei, a few things, please."
Li Ziwei immediately took out a pen and paper and said, "You say it."
Li Mudao: "First, tell Kong Lingyu immediately, you don't have to wait 24 hours, and now clear all the published content, comments, and likes of all Mars' official Weibo, and then reset their fans to zero!"
Li Ziwei nodded: "I made a note of Mr. Li, you can continue."
Li Mu added: "Secondly, we should telegraph all the media that contributed to Mars and inform them that Mars' malicious marketing not only violated the rights and interests of Weibo titter, but also touched the operating limit of Muye Technology. The media that speak out must bear all possible consequences and tell them clearly that we are not philanthropists or politicians, we are entrepreneurs, and the bottom line of entrepreneurs is not fairness, equality, and freedom, but their own legality. Therefore, the legitimate rights and interests of Weibo titter and Muye Technology are sacred and inviolable! Anyone who violates our rights and interests without solid evidence will become our worst enemy!"
Li Ziwei immediately said, "Okay, Mr. Li!"
Li Mu snorted and said again: "Also, give Zhao Kang a call and ask him to immediately collect the black materials of all previous Mars product lines on the Internet, and ask for those black materials with solid evidence and traceable sources, and then organize them all. Come out and give me a set of templates for me to review, and then let him be ready to lead the entire network of the Navy to publish."
Li Ziwei nodded and reminded carefully: "Mr. Li, all the keywords of Mars have been blocked in our product system. Can't such content be published?"
Li Mu smiled and said: "There is nothing that can't be published. As long as he makes a template, the whole template is a single super-long keyword. I let the technology add a logic, as long as it matches the content of this super-long keyword, it will not be affected. Shield logic interference."
Li Ziwei understood in an instant, couldn't help laughing out loud, and then hurriedly said, "Mr. Li, I understand, wait a moment, I'll make arrangements."
Li Mu has always been very ruthless in front of his competitors. Although he is much bigger than Mars, he is still too lazy to fight with Mars. He gave them the opportunity to kneel and beg for mercy. Hit the snake and hit him seven inches, and he will get down on the ground at one time!
At this moment, Neil, the CEO of Mars, is still waiting for Muye Technology's reply. He is complacent and thinks that he has seized Li Mu's life. This guy Li Mu likes to make a name for himself. If he is exposed by himself, he uses the power of the platform. Deliberately suppressing others will surely lead to strong opposition.
The Internet itself is a free virtual world. If Li Mu, as the official of Weibo titter, uses this privilege to arbitrarily suppress corporate users in Weibo titter, it will definitely put all the companies that have settled in Weibo titter in danger. At that time, there might be a crisis of trust against Muye Technology and Li Mu.
However, he never dreamed of how tough Li Mu was.
Ten minutes after the reply was sent, Jim, the head of the PR department, ran over in horror and breathed out an extremely shocking news: "Mr. All the content on the website, as well as the fans, have been emptied!"
"What?!" Neil exclaimed and asked, "empty, what does it mean?"
Jim said: "It's just that everything has been reset to zero, and it has returned to the state when it was just registered. There is not a single content, not a single fan! And the most frightening thing is that our 12 official Weibo titter accounts have all been Can't follow!"
"What do you mean by not being able to pay attention?!"
"Unable to follow means that even if some users find our official account, they can't follow us, because our account, the follow button is gray, and users can't click it at all!"
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