Chapter 1616 Are You Hungry?

When CCTV began to actively prepare for the documentary, Li Mu spared two days to accompany William and Wendy around Yanjing.

Two days later, that is, the third day after Wendy Goldberg arrived in Huaxia, the report on the foreign students of Yan University began. Wendy officially completed the report at Yan University and became an overseas graduate student of the Graduate School of Yan University.

Since the filming of the documentary still takes time to prepare, William can only continue to wait in Huaxia, and he can leave after the donation is completed.

William had long thought that his young and beautiful school girl girlfriend would not be able to think about it. Every day, he would spend an hour on the phone in the hotel. The phone would go directly to Scotland and exchanged heartfelt feelings with Kate.

Li Mu deliberately asked Li Ziwei to ask the hotel for William's daily consumption bill. After seeing the daily call records, he knew that it would be difficult for this guy to give up his current relationship.

However, it is as difficult as going to the sky. Anyway, this kid will have to wait at least three or five years for marriage, and there is time to dig a hole slowly.

When it was time for the donation ceremony and the start of the documentary, Li Mu asked William to rest in the hotel for two days, while he devoted himself to the research and development of the food delivery platform.

Since the era of the mobile Internet has not yet arrived, Li Mu decided to implement this product plan on the traditional PC Internet product architecture. Before Wei Lan gave Li Mu enough inspiration at Ziyun Villa, he had already figured out the logic and business model of the entire product. The next step is to let the technicians develop it.

Takeaway platforms are classified as O2O, that is, online to offline, but in Li Mu’s eyes, it is a traditional e-commerce like Taobao, but its order cycle is much faster than traditional online shopping orders. The delivery range of goods is also much smaller than that of traditional online shopping orders.

However, in the final analysis, whether it is Taobao or Ele.me, what they do is online sales and offline distribution of goods. Moreover, the nature of Taobao small sellers and restaurant merchants is almost the same. Therefore, these two business models Same origin.

In addition, these two business models rely on online payment channels and offline distribution support, so they are suitable for development together.

Taking all into consideration, Li Mu decided to put this food delivery platform on Taobao.com. However, in terms of technical support, Fang Xudong, a technical master of Muye Technology, should be in charge.

Therefore, Li Muzuodui called the core layer of the technical team of Muye Technology, as well as the core layers of Taobao and Taobao Logistics together, and held a theme discussion called "Eleme".

Ele.me is the name of the food delivery platform Li Mu. Although this platform has been exposed to many problems in later generations, Li Mu has to admit that its product name is really good, and it perfectly matches the core services provided by the product.

It seems that in the Huaxia Internet industry, every field has a product with a good name. The best e-commerce brand name is Taobao, the best O2O brand name is Ele.me, and the best taxi service brand name is Didi. The best travel service brand name is where to go.

Therefore, Li Mu will be one step ahead of Boss Ma and get the domain name and brand of Taobao, and now, he will naturally not let go of the brand name "Eleme".

Before the meeting, no one knew what Li Mu was going to do and why he named the meeting "Eleme", so everyone attended the meeting with deep curiosity Heart.

After waiting for the people to arrive, Li Mu looked at the three core senior leaders Lei, Senior Brother Liu, and Fang Xudong, and thought to himself, if Ele.me does it in the future, this huge product model will require a dedicated professional manager to do his best. , but now, Fang Xudong is in charge of the overall technical development of Muye Technology, the leader Lei is fully operating Taobao, and Brother Liu is devoted to the construction of its own logistics and warehousing system, it is difficult for any of them to be responsible for new business. Therefore, while Ele.me is developing the platform and building the offline delivery team, he must find a person in charge who can make Ele.me bigger and stronger.

At the beginning of the meeting, Master Lei held a cup of wolfberry tea and said to Li Mu with a smile: "Mr. Li, you always see each other for a long time, and you have a meeting with us as soon as you meet, and the theme of this meeting is also very strange. When Liu came here, he was speculating, you must have some new product ideas, but we just can't figure out what is the relationship between the new product and the three words hungry, we don't know when Mr. Li is going to give us a solution. Confused?"

Li Mu said with a smile: "Mr. Lei, you are so smart, you can tell at a glance that I want to make new products."

Leader Lei smiled and said: "Mr. Li, if you just asked me to have a meeting with Lao Liu, I'm afraid I still can't guess your intention, but if you called Xu Dong over, your intention is obvious! There must be a product to ask for. Development will only call Xu Dong to the meeting.”

Li Mu nodded and said in admiration, "Mr. Lei is really observant and admires him."

Lei Sect Master bowed his hands, and used the non-standard southern Mandarin: "Small tricks of carving insects, how to hang teeth, let's let each other go!"

Senior Brother Liu sighed: "When will the business of the two of you come to an end, let's get down to business."

Li Mu said with a smile: "Commercial praise is a must, you praise me twice, and I praise you twice, the commercial value of both of us has been sublimated, this is a thing that kills two birds with one stone, and we will continue to develop it in the future. "

After a few jokes, the atmosphere in the conference room was relaxed and happy, Li Mu put away his joke and said seriously: "Today I called everyone over for this meeting on the theme of Ele.me, mainly to discuss a new topic with you. Product idea, the name of this product is Ele.me.”

You look at me, I look at you, but no one can still figure out what kind of product would choose a strange name like Ele.me.

Li Mu continued: "First of all, we have to start the discussion from the essence of human nature. I have always believed that human nature is neither evil nor good. There are only two roots of human nature, one is greed and the other is laziness. Among them, greed drives people. individual development and progress, while laziness promotes the overall development and progress of human society.”

Speaking of this, Li Mu added: "I think the only driving force for Homo sapiens to use tools is the laziness of human beings. The fundamental reason for the two industrial revolutions is the greed of capitalists, and what drives people to invent various tools and products, Most of them stem from laziness, are you hungry, it is a business model born for human laziness.”

Everyone was at a loss, so they could only look at Li Mu without saying a word, looking forward to his more detailed explanation.

Li Mu paused, then said: "Everyone sitting here has grown up step by step from the white-collar stage. Looking back on your white-collar career, is eating a problem that has been bothering you all the time, such as being too late in the morning? Buy breakfast, but at noon you will face the problem of what to eat, where to eat, how far to walk, and how long to wait. After a week of work, you just want to stay at home on weekends, but it prevents you from staying at home. The biggest problem at home is what to eat on the weekends, where to eat, how far to go, how long to wait..."

When Li Mu said this, everyone in the seats nodded. Even the executives among them are facing such a problem. Muye Technology and Taobao.com have not yet truly owned their own office bases in China, so they have not provided employees for the time being. In the cafeteria, although the company distributes meal allowances to employees every day, what to eat, where to eat, how far to go, and how long to wait are still problems that plague them.

Li Mu said with a smile: "In every company, the lunch break at noon is not long. When employees go out to eat, it takes a long time to wait for the elevator. Moreover, due to the short time and limited energy, it is impossible to travel far to eat lunch. Within a radius of about one kilometer of the office building, when all the people in the building swarmed out at 12 noon, the extremely concentrated flow of people will make all the nearby restaurants full, even the fastest food in Shaxian County. Line up, these restaurants seem to only do business for more than an hour at noon a day."

Everyone nodded in agreement. This kind of life is a daily experience that every working day must experience.

Li Mu continued: "It was finally time for me, but half of the time has passed, so I can only order in a hurry, eat in a hurry, and when I finish eating, it's almost time to go back to work, so I can only hurry to checkout and leave. people, and then regroup into a huge flow of people.”

"Back to the office building, you find that people in the entire office building are crowded in the lobby waiting for the elevator at this time. You have to queue at least a few times to squeeze into the elevator, and every elevator going up is overcrowded, full of leeks, Garlic, pepper and other irritating ingredients smell, and the elevators are almost stopped layer by layer. Such a rhythm of stopping and moving makes people who have just eaten their meals especially uncomfortable. Those on the lower floors are fine. You can only endure it in silence, there is no other way.”

Speaking of this, everyone felt the same way. They didn't understand how Li Mu, a great man who was ahead of everyone when he started his business, had such a precise understanding of the life of a white-collar worker with hanging silk. No one knew that Li Mu was in Zhongguancun. This place where code farmers gather has been struggling silently for more than ten years.

At this time, Li Mu sighed and said, "Difficulty eating is only one aspect. In addition, I have consulted some seniors who have worked in Zhongguancun for many years, and they told me that sometimes, working in a company for more than two or three years is the most satisfying What breaks down is not the position that has never been promoted and the salary that has never been raised, but the restaurants around the company! Under normal circumstances, after a restaurant around a company has been selected for personal taste, the rest you think you can eat There are generally no more than ten restaurants, and then you have at least more than 200 working days every year, which is repeated in these ten restaurants."

"It's okay for one year, two years, three years? It's okay if the company moves, but if the company doesn't move and takes root in one place in three or five years, what should I do? What a fucking despair!"

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