Chapter 1617 The Sense of Creation in the Internet Industry

Everyone present couldn't believe that every word of Li Mu entered their hearts. Some of them didn't understand why a young man in his early 20s seemed to know more about Zhongguancun than them and decoded better than them. Farmer's world.

In fact, the hanging silk code farmers began to gradually gather in Zhongguancun in the late 1990s, so the oldest code farmers in Zhongguancun may not be able to exceed ten years. However, Li Mu was really a senior Zhongguancun old hanging silk in his last life. Several years of work experience have given him a deep understanding and feeling of Zhongguancun and the living conditions of code farmers that are beyond ordinary people.

However, when Li Mu said that he obtained this information by consulting the seniors in Zhongguancun, everyone did not think much about it. After all, it seems that Li Mu has undergone in-depth market research, and only those who have investigated this issue will speak. right.

Li Mu saw that his analysis had hit the hearts of everyone sitting, and he knew that he had found their pain points, and said with a smile: "I just talked about so many problems that white-collar workers in office buildings have difficulty eating, and I also talked about people's problems. Laziness problem, then, next, I will tell you how we can seize this pain point of users, and then solve their problem.”

As he said that, Li Mu pointed to the huge whiteboard and said, "Suppose this whiteboard is the whole of Yanjing. Then, the place I circled in red is the dense area of ​​office buildings."

As Li Mu spoke, he used a red marker to randomly find several positions on the whiteboard and drew a few circles the size of the mouth of a bowl.

Afterwards, Li Mu pointed to these circles and said to everyone: "First of all, the red circle area is a densely populated area. As we all know, the population density of office buildings is much higher than that of residential areas. Residential areas may have dozens of people per capita. Square meters, but in the concentrated area of ​​office buildings, there is not even two square meters of space per capita. A 20-story house may have 200 households and a population of more than 800, but a 20-story office building with the same area may have hundreds of people on the first floor. The 20 floors may add up to four or five thousand people. Such an ultra-high-density population eats at one time period. No matter how the surrounding restaurants are built, it will be difficult to meet their needs. Therefore, every peak meal period , the dining pressure will be formed in the red circle.”

Speaking of which, Li Mu drew a larger black circle around each red circle, pointed to the black circle that wrapped the red circle, and said, "Look, these black circles may be within a five-kilometer radius of an office building. , the very embarrassing thing about this range is that they cover a larger area and accommodate more restaurants, but they can’t enjoy the high pressure of dining in the red circle. What should they do at this time? Running a few kilometers to eat here, so what's the only solution?"

Lei Cult Master said at this time: "Since the users in the red circle can't get out, then the merchants in the black circle have to send the products in."

Li Mu said with admiration, "Mr. Lei, you are absolutely right! Those of us with technical backgrounds all know about 'load balancing', that is to say, the relationship between network servers and users is about balance and redundancy. , when the number of users is large and the demand for data processing is large, the user traffic and processing needs must be distributed to multiple servers. The same is true in physical business. When a high demand area is formed in a certain area, if there is no way Using the ability of the external low-pressure area to divide the high-pressure area, then the high-pressure area will always be in an overloaded state, and the low-pressure area will always be in a high-idle state. Therefore, what we need to do is to help the merchants within the black area to form high pressure in the red area. When the time comes, go to the red zone.”

Speaking of this, Li Mu added: "However, people in reality are different from traffic. We can divert traffic as we like, but people can't, and we can't let people in the red circle come out to the black circle to solve the problem of eating. , so we can only find a way to help the merchants in the black circle deliver the products, this is the core service of Ele.me - food delivery."

Everyone looked at each other at once.

They understood what Li Mu was going to do, but they didn't understand why Li Mu did it.

It is nothing more than the problem of white-collar food. Compared with Li Mu's pattern, in their eyes, it is a little too small. This kind of feeling is like watching a billionaire bargain with a vegetable vendor at a street stall.

Li Mu knew that it was difficult for them to understand, and said with a smile: "Everyone may think that this is a very small business, so small that there is no need to put this kind of business into the structure of Taobao, or even to send such a business online. ,right?"

Brother Liu smiled and said, "I think this, how should I put it, in fact, if the people in the red circle want to enjoy the services of the merchants in the black circle, as long as the merchants in the black circle provide takeout, the merchants in the black circle will give him a takeaway order. Then just call when he needs it."

Li Mu asked him: "In the early years, letters could be sent to all parts of the world through the global postal system. Why did someone invent Email? The person who invented Email wanted to subvert the entire communication method, and he did it."

Brother Liu is a little dumbfounded. He is not a person who understands the Internet very well. In the early years, he started his business because of SARS and wanted to sell his CDs online. Therefore, his real Internet thinking is better than that of top Internet giants. , but a little less.

Seeing that he didn't know what to say for a while, Li Mu continued: "What we are discussing here is a brand-new Internet model, a business model that only takes half an hour or less to respond to an order. Just imagine, If we move all the restaurants in the black circle online, and then present their stores and products to all users within a five-kilometer radius, these people can visit their stores and their meals just like Taobao. Then he chooses the order he likes, he fills in his delivery address, and the payment is successful online through Alipay. After we receive the order and confirm the payment, we immediately place the order to the designated merchant and let them start preparing meals according to the order. They just have to make things and put them there, and our delivery guy will take the order, go to his store, pick it up, and bring it to him.”

After speaking, Li Mu raised his voice a little and said, "Don't think that this business model is very low, let alone that this business model can only cover users within a five-kilometer radius, and we have a nationwide and global Internet coverage. The spirit is very different, you think about it, what does this business model mean?"

"If Taobao is a connection between buyers and sellers across the country, we have connected hundreds of millions of lines across the country, but what about the business model of takeaway? It draws a circle with each user as the center and a radius of five kilometers. , draw a circle with each merchant as the center and a radius of five kilometers. If we do it well and make it big, the whole Yanjing may draw millions of such circles, millions of circles with a radius of five kilometers, What does it mean? It means that it can cover the entire Yanjing where people live repeatedly, without gaps, and at high density!”

"If we can draw millions of circles in Yanjing, we can draw millions of the same circles in the Shanghai stock market, which is more than 1,000 kilometers away. Second-tier cities can draw more than one million, and third-tier cities can draw a few more. 100,000, 4th and 5th tier cities can draw hundreds of thousands, so in the end, what we present to users across the country is a catering distribution network covering all cities and all urban areas. Think about it, if we built hundreds of millions of A five-kilometer circle, what does it mean? It means that you are in any city in China, as long as it is a city, you can visually order food in front of the computer, and then wait for the delivery staff to deliver the food to you.”

When Li Mu said that he would build hundreds of millions of five-kilometer circles across the country, all these Internet people began to feel their blood boil.

As soon as it reaches this scale, the Internet's sense of creation in building a new world rapidly expands. In Li Mu's eyes, this "sense of creation" is the highest pursuit of Internet people in life.

The earliest Internet allowed people to transmit diversified information through this invisible network. Those who achieved this step must have a sense of creation, as if they had created a new world.

The first person to bring the offline business model to the Internet must have the same sense of creation;

The first person to let people communicate openly on the BBS platform in the Internet world, even more so.

Now, Li Mu has given everyone a chance to create a new era, to create the seed and ancestor of the entire O2O industry.

At this time, Li Mu said again: "There is another very important thing, don't think that five kilometers is the limit of each circle, if we do a good job in order planning, reasonable distribution, good training in the quality of delivery personnel, and improvement of hardware equipment , these circles will likely break through five kilometers, and gradually achieve six kilometers, seven kilometers, or even higher."

Senior Brother Liu has come to his senses, and he couldn't hide his excitement and asked Li Mu, "Mr. Li, do we want to build the entire distribution system ourselves?"

Li Mu nodded and said: "Of course, all orders generated by all restaurants that sell on our platform must be delivered by our own delivery staff, and our delivery model will completely eliminate the process of collection, distribution and sorting. , Therefore, each courier independently completes the whole process from pickup to delivery, which means that all our couriers do not need a car."

Brother Liu agreed: "A motorcycle is enough."

Li Mu waved his hand: "Motorcycles don't work either. Many cities have stricter and stricter controls on motorcycles. Motorcycles are not required for turnover within a five-kilometer radius. Electric bicycles are the best choice. So, here I will say something. Off topic, Senior Brother Liu, I have a task for you."

Brother Liu hurriedly said, "Mr. Li, you can talk."

Li Mu said: "You are responsible for inspecting powerful electric bicycle manufacturers across the country, and then wholly acquire a most experienced electric bicycle design team. We have to design our own electric bicycles and then hand them over to electric bicycle manufacturers. Workers, this business, started at the same time as our project.”

Senior Brother Liu asked in surprise, "Let's design an electric car for the courier ourselves?"

"Yes!" Li Mu said decisively: "Not only electric vehicles, but also clothing and incubators equipped with electric vehicles must be designed by ourselves, which is conducive to brand promotion. In addition, our electric vehicles cannot use traditional lead acid battery."

Brother Liu studied these things a little, and asked with a puzzled face: "All the electric bicycles on the market are all lead-acid batteries..."

Li Mu said with a smile: "Although lead-acid batteries are cheap, their performance is average. Lithium batteries have large capacity, light weight, fast charging and longer lifespan, and are more suitable for high-intensity use. I voted for one with Elon Musk's buddy in the United States. Electric vehicle brands, they now have mature lithium battery pack technology, which can be directly simplified as the power solution for our customized electric bicycles in the future.”

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