Chapter 295 National Brand

When the meeting was held the next day, Deputy Mayor Xu still strongly disagreed, thinking that this move was a great success and a waste of money. ⊙Feng Yu has money, so he can invest in other industries, or simply donate some to the city.

And the mayor's tone has also changed, thinking that it is okay to expand the motorcycle project, but not the car project. In the end, it was decided to let Zhang Ruiqiang communicate with Feng Yu, sell the automobile project of the machinery company to Feng Yu, let Feng Yu re-establish a company, carry out the automobile business, and continue to invest in the machinery company, etc., so there is no need.

The meaning of the mayor is obvious. He wants this investment to preserve his achievements, but he also doesn't want the machinery company's shares to continue to be diluted. As for Deputy Mayor Xu's words, Zhang Ruiqiang chose to ignore them.

...

"What? The city said that they can sell me the car project of the machinery company? Is it true?"

If it weren't for the private sector, Feng Yu might not have been willing to use the brand of a machinery company if he couldn't get a car production license at all. If the city really sells the car project to him as a whole, it is really worth considering.

"This is my opinion for the time being, but we still need to discuss the details. The city has agreed and expressed support for the establishment of the motorcycle branch factory. The premise is that our ice city must also be publicized, and the headquarters of the machinery company can never be moved out. Ice City."

Zhang Ruiqiang thinks that the mayor's opinion is also good. Dividing the project into two parts will still save the political achievements and avoid many risks, but I don't know if Feng Yu can agree. But looking at the current situation, Feng Yu can't wait for this.

Zhang Ruiqiang is the one who knows Feng Yu best among the city leaders. He immediately realized that without the help of the city, Feng Yu would not be able to start the car manufacturing project at all. If it is not necessary, Feng Yu may not want Shili to participate in the shares at all.

To go through these procedures at the beginning, he used a lot of connections in the city, and he even asked Provincial No. 1 for help before he got the approval. Now Feng Yu seems to be taking advantage. The machinery company sells the project, but the shareholders' meeting has the final say, and the city can't take any advantage at all!

"Mayor Zhang, needless to say, I agree to this condition. I'll go back and calculate with Li Mingde how much the car project is worth." Feng Yu said hastily.

"Wait a minute, are you really so optimistic about the car project? Especially the car you mentioned, does it really have such a big market?" Zhang Ruiqiang pulled Feng Yu back.

"I can only say that the market will become bigger and bigger in the future, but whether it will be successful or not. In fact, I don't have much confidence. But one thing I know very well. If I don't do it, then we will have no independent brand in China in the future. I am doing this for the country." Feng Yu put on a very noble look.

"You don't come here, you have such a high awareness? Besides, the proportion of our country's car imports has been declining rapidly in the past two years. How can it be occupied by foreign car companies as you said?"

"Then Mayor Zhang, let me just say one thing. Why is the proportion of imported cars in our country declining? It is because of our increase in production capacity. And which part is being improved? It is a joint venture car. What is the brand of the joint venture car? It is Volkswagen It's Honda, and the best-selling cars are also cars of these foreign brands. Just like the official cars purchased in the city, they are not all foreign brands. What about our original Modu brand cars?"

Zhang Ruiqiang was stunned. Yes, what about the once national pride, the Modu brand car?

SAIC is currently promoting the brand of the joint venture Volkswagen, which is a foreign brand. Although sales are on the rise. Withstood the invasion of imported cars, but the original Modu brand cars,

It seems to be slowly fading out of people's sight.

This was the case in previous lives. Not only the Modu brand, but also Hongqi cars, etc. Our original national brands have gradually disappeared. When the national automobile developed and wanted to revive the brand, it was found that the Chinese people had no awareness of the brand. How easy is it to revive?

"Mayor Zhang, do you know how important a brand is? Let's put it this way, there are foreign companies that want to acquire my Fengyu trademark. Do you know how much they offer?"

This is not Feng Yu’s bragging. It is true that there are European companies and American companies who want to acquire Fengyu, thinking that it is a high-tech home appliance brand. If this brand is used to produce other home appliances, it is guaranteed that less advertising costs can be used to achieve the ultimate goal. The biggest publicity effect is because consumers now subconsciously believe that Fengfeng is synonymous with high-tech home appliances.

"How many?"

"One hundred million dollars!"

In fact, this $100 million is not only the Fengfeng brand, but also includes the patented technology of Fengfeng humidifier and Fengfeng bladeless fan, as well as the factory in Guancheng. Although the brand value is high, it is not as high as Feng Yu said.

hiss~~~

Zhang Ruiqiang looked at Feng Yu in surprise: "One hundred million dollars?! Is the brand really so important?"

Feng Yu nodded vigorously: "Look at our brewery, Bingcheng Beer, and people in Bingcheng and its surroundings all agree. Isn't Lin Province's beer delicious? But even if their wholesale price is cheaper, those small shops I also don’t want to buy because it’s not easy to sell. We Bingcheng people only buy Bingcheng beer when we buy beer! This is the brand recognition and brand value!”

"Okay, I won't say much more. I want to create my own car brand, so the original Songjiang brand will no longer be available. Why don't the mayor and the mayor discuss it with the city and sell the entire Songjiang brand to Me, including the motorcycle project, sell it to me too?"

Zhang Ruiqiang gave Feng Yu a hard look: "Don't even think about it!"

The city is not optimistic about the automobile project, but the motorcycle project is still very optimistic in the city. It can be seen from the ice city that it is extremely cold in winter, and there are people riding motorcycles roaring past. In the first quarter of this year, the sales volume of Songjiang brand motorcycles has been rising steadily, and the market is booming. It can already be expected that the sales volume of Songjiang brand motorcycles is expected to reach 200,000 units this year.

Following the start of production at the end of the year in Jinling, the factory can just catch up with the market expansion next year. Besides, he has also learned that the motorcycle project will launch 100-displacement motorcycles, the price will drop, the sales will inevitably increase, and the product variety will be enriched. It is predictable that motorcycles will make money.

Although several motorcycle factories have been launched at one time, the output of one factory is not too high, only 50,000,000. In the early stage, the workers need to be trained, and the production capacity cannot be fully loaded. After two or three years of development, it must be a chicken that lays golden eggs. .

This Songjiang motorcycle, two or three years later, in Feng Yu's words, the brand is worth a lot of money, and now it is absolutely impossible to sell it to Feng Yu!

Feng Yu suddenly regretted that he shouldn't have told Zhang Ruiqiang about so many brands just now, let alone brag about the brand value of Fengyu.

This car gets a new brand, everything has to start again, and the start is even more difficult.

But it's more difficult, Feng Yu has to do it too. During the Eighth Five-Year Plan period, the country's economic growth has attracted the attention of the world at a high speed, and the consumption power has also been greatly improved, and a large number of famous rich and powerful people have emerged. Moreover, this is also a period when the policy is the most relaxed. After a few more years of development, it will be similar to the Jili of later generations. How can Feng Yu be satisfied?

Even if the conditions proposed by the city were a bit harsh this time, he would grit his teeth and agree! (To be continued.)

ps: Thanks to Yumm for the monthly pass in Yu, there will be a fifth change soon, and today is the fifth change, and it is gone in the early morning. People are coming from home, and it is Chinese New Year, but it will definitely be added tomorrow.