Chapter 293 City Propaganda

"Have you ever calculated how much money you will have to invest in setting up so many automobile manufacturing plants, equipment, and workshops at the same time?" Zhang Ruiqiang nodded at the table. This is not a small sum, but a huge amount of money!

"I have calculated that a factory needs about 100 million investment in equipment, plant construction, etc. My plan is to invest 1 billion to build five automobile branch factories and five motorcycle branch factories, covering East China, North China, South China, Huaxi, and then encircle the Central Plains together. This can form a huge industrial layout and completely cover the Huaxia market..."

Zhang Ruiqiang was stunned by Feng Yu's remarks. Feng Yu not only wanted to start the car project, but also blindly expand the motorcycle project, which he never mentioned before.

And what did Feng Yu say, planning to invest one billion yuan, where did he get so much money? One billion, do you know how much the annual output value of Bingcheng is?

"One billion, can you get it? And you are sure that one billion is enough? You haven't calculated the start-up capital of the factory yet? Including material money, workers' wages, and basic reserve funds, etc., these are at least Hundreds of millions!"

Zhang Ruiqiang is in charge of enterprise reform and is very familiar with these things. He thinks Feng Yu's thinking is too simple.

"One billion is an investment in the first phase, and I can make additional investment in the second phase. I may not see any benefits in the short term, but in the long run, or in terms of a five-year strategy, this investment is very necessary. Last year No one is optimistic about our Songjiang motorcycle, but what happens after it is launched on the market? Sales can be said to be booming, right? And what about the production and sales in the first half of this year? It can be said that as much as we produce, we can sell as much. The profit is definitely not low! The same is true for cars, the demand is soaring. Besides, the construction of my factory will take at least one or two years, but it is not as simple as a motorcycle. When my car comes off the assembly line, it will take next year at the earliest It's the end of the year."

One billion is the first phase of investment, can you add more?

Zhang Ruiqiang's eyes widened: "How much money do you have now?"

"I brought a sum of money from a bank in the Soviet Union. It is stored in a bank in Xiangjiang. Mayor Zhang absolutely doesn't need to worry about money. I guarantee this investment. It's worth the money!"

Zhang Ruiqiang felt that Feng Yu was in a daze. You have so much money, it's not good to do something. Just like the humidifier you sold and the bladeless fan, isn't that all good. Take the road of novelty and avoid competing with others. The profit is also quite high, why do you have to make a car?

There are so many automobile factories in our country, why do you think you will be able to stand out? But at the same time, he had to admit that it seemed that no one was optimistic about Feng Yu's investment, but he made a lot of money in the end.

Moreover, Feng Yu has always had a good grasp of the market. For example, during the motorcycle project, Feng Yu talked about the appearance design and product positioning.

It easily solved the motorcycle sales problem, as well as the agency model. It also quickly distributed Songjiang brand motorcycles all over the country.

Seeing that Zhang Ruiqiang remained silent, Feng Yu continued: "Mayor Zhang, have you considered that the branch factories built in various places in the future will be XX branch factories of Bingcheng Machinery Company. Do you know the benefits of doing so?"

Zhang Ruiqiang looked puzzled, it's normal to do this, what's the benefit?

"City publicity. A city also needs publicity. For example, when we mention the capital, we can think of the Great Wall. When we think of the Forbidden City, we think of the Forbidden City, we think of the Summer Palace, etc. When we think of Tianfu, we think of giant pandas, and we think of Chang'an. , we can think of Qin Huang Mausoleum, and in the same way, when we mention the Great Wall, giant pandas, and Qin Huang Mausoleum, we will also think of the capital, Tianfu and Chang'an, right?"

Zhang Ruiqiang nodded blankly. It seemed to be the case, why hadn't he noticed it before? But what does Feng Yu want to explain, Bingcheng doesn't have any cultural relics that can be sold, and there are no world-class protected animals?

"Then when I mention FAW, do you think of Jicheng? I want to talk about the Modu brand car, do you think of Modu?"

Zhang Ruiqiang's eyes lit up: "You want to change the Songjiang card to the Bingcheng card?"

Feng Yu "..."

dream! The ice city card is weak at the first listen! If you are producing ice cream, it might be good to use the Bingcheng brand, but if you are producing cars, using the Bingcheng brand is not as popular as the Songjiang brand.

"I didn't say that, what I meant was to let our factories spread all over the country, let our cars and motorcycles be sold all over the country, and then people all over the country will know that Bingcheng has the best car brand in the country, The best motorcycle brand in the country, let them think of our ice city first when they ride motorcycles or even drive in the future. This is city publicity. Of course, if the city is willing to pay an advertising fee, I can After the advertisement, add the four characters 'Made in Ice City'!" Feng Yu said with a smile.

"Impossible, your company advertises, and the city has to pay for it? It's a dream!" Zhang Ruiqiang waved his hand angrily. You said that you can spend one billion yuan to invest in a billionaire, not to mention returning to your hometown, but still thinking Get money from the Bingcheng government?

Feng Yu's awareness is still not high enough!

Zhang Ruiqiang didn't realize that his thoughts had been led away by Feng Yu. Now what is on my mind is not about building a branch factory at all, but city propaganda.

"Mr. Zhang, have you never thought that one day Ice City will become famous all over the world like Beijing? Last year, Beijing hosted the Asian Games. At least in Asia, many people remembered Beijing. And now I have two The best-selling home appliances within the range, and with patent rights, it can be said that in the next seven or eight years, they will continue to sell well all over the world, if I add the four Chinese characters 'Made in Ice City' to these products, what do you think?"

Zhang Ruiqiang is short of breath. If this is the case, then Bingcheng's reputation will definitely be higher. Similarly, Bingcheng's political status in China will also be improved!

Not surprisingly, the secretary of Bingcheng will retire within two years, and the mayor will take over, so he is the most promising person to vacate the mayor's seat.

If Bingcheng's status improves, then he might not stop at the deputy department in the future, and he might even reach a higher position. He also has his political ambitions, and if given the chance, he certainly doesn't want to give it up.

Feng Yu continued to seduce~Mayor Zhang, all you need is for you to support my proposal at the meeting of the city government, and the tax we pay to Bingcheng will be far more than it is now. After three to five years, even if it is only With the remaining 10% of the shares, Bingcheng will earn much more than it is now! And think about it, the first public-private joint venture car manufacturing company, even in the whole country, is among the top three in terms of scale. Can't you see it? This is all done under your guidance!"

Zhang Ruiqiang waved his hand: "Stop talking, you go back first, I have to think about it."

Feng Yu smiled with satisfaction, and Zhang Ruiqiang was tempted... (To be continued.)