Chapter 326 Mastering Core Technology
The target is 10 billion yen. With the current profit margin, doesn't it mean that next year's sales will reach 100 billion yen? And the sales volume needs tens of millions of units.
"Oh? Then how do you achieve this goal?" Feng Yu is very curious. What Liu Shenghao means is that as many Walkmans as produced next year can be sold, is this possible?
Under normal circumstances, it is best if the output is slightly higher than the sales volume, but it should not be too high, which will cause a backlog of goods. If the supply of products exceeds demand, it means that production must be expanded, otherwise competitors will occupy the market. Production = sales, and there is no vacancy in the market, that is a fantasy.
"I'm going to launch an advertisement in the global market and ask celebrities to endorse it."
"Then who are you going to find to be the endorsement? Our products are mainly aimed at the youth market, idol singers?" Feng Yu frowned slightly. This is not a good sign. If you are a singer, how can you beat Sony?
Sony will soon make the endorsement of the most famous superstar in history, that is, Michael Jackson. Who made this record deal with Columbia, and Columbia was acquired by Sony. In the future, Michael Jackson will directly go to Sony. , even after passing away, is still a super cash cow.
"Whitney? Houston. I found someone to contact her. She seemed to be a little moved, but the asking price is too high, which will increase our cost a lot. But the effect should be obvious, she is the hottest female singer now! "
Feng Yu shook his head: "Although I don't want to admit it, she is black! In the United States and Africa, maybe she is the most popular, but in Asia and Europe, maybe people would be willing to listen to her songs, but look at her face, forget it."
"Then Madonna? This one's asking price will be higher, after all, her asking price for business activities is already very high." Now Liu Shengzhao also felt that what Feng Yu said was reasonable, and he forgot to consider the issue of skin color.
Feng Yu still shook his head: "You don't have to invite big stars for commercials, we just need to use their popular songs. Or we ask someone to re-compose the music and fill in the lyrics. It doesn't take much to make a new song, two sentences, ten seconds That’s enough. The person who is really photogenic for advertising can be a young and beautiful female model, or a handsome male model.”
"Model? This is fine, as long as the image is good, there should be no problem. But you said that it is too difficult to rewrite a short song. How can we highlight our brand with two words?" Liu Shenghao's forehead was wrinkled Sichuan character.
Brand, Feng Yu lowered his head and thought about it for a long time, borrowing a very popular advertising slogan from his previous life: "How about our advertising slogan - Aihua, master the core technology?"
Aihua, master the core technology!
Hajime Yagyu's eyes brightened, this advertisement is so good!
In this way, consumers will be instilled with an idea that they are the best companies producing Walkmans in the world! Just at this time, the sound quality is ahead of Sony, and the newly launched Walkman. It also happens to have a strong industrial vibe.
This not only highlights the strength, but also takes the opportunity to belittle the opponent. The boss is really awesome. Once this advertisement comes out, the sales will definitely climb to a new peak!
"Boss, I know how to do it. You can ask an announcer to read this advertisement. The announcer's voice is better. As for the music you mentioned, we can actually intercept a short section of the lyrics of a popular singer. In this way It’s not expensive, and it works well.”
Liu Shenghao is also open to death. With this commercial line, it doesn't matter what song it is. Now I am looking for two good models.
Or you can let the two wear headphones and walkmans hanging around their waists, and dance to the music.
Feng Yu nodded: "Well, you have decided. Our sentence is not only an advertisement, but also a request from me. You must master the core technology. Let us always be in the leading stage of technology. Now you are the company's research and development All the latest technologies that come out are used, but how do you know that Sony has used all the new technologies?"
In the previous life, big companies like Sony generally applied the second-best technology to new products for healthy development, because the second-best technology was already ahead of their peers. In this way, no matter how their peers launch new products, they can respond at any time, and will not come up with a certain cross-age technology that will knock down all other peers.
Monopoly is subject to high fines!
Unless you are forced to rush, you will bring out the best technology, such as now!
"I understand this. Our current R&D personnel are definitely not inferior to Sony. And recently, there are several new directions that are being tried. After success, the quality of our earphones, speakers, magnetic heads, etc. will be improved again. And What you said is to make the Walkman as small as possible, we are also working hard, and it is estimated that most of it will be completed within a year, and our Walkman will be much lighter next year."
“It’s best to make a series, for example, a certain model with the best sound quality, it’s called super-acoustic series, for example, a certain model has a beautiful appearance, and you can get more colors, it’s called Symphony series, for example, the compact model that will be launched in the future , can be called ultra-thin series, etc. In this regard, customers should have more choices, and we can also show our strength."
Feng Yu completely copied Sony's business methods from later generations. By the time Sony thinks about this, it may be too late. For the time being, the Walkman is competing with Sony, but the electronic engineers can do more than just make the Walkman.
Feng Yu asked to start research and development of CD players and continue to invade Sony's traditional market!
...
"President Dahe, that Huaxia boss, has come to Tokyo. Is there any conspiracy behind them?"
Norioo Ohga waved his hand: "Whatever the conspiracy, we are Sony, the best electronic product company in the world, as long as our product quality is better than theirs, with our publicity ability and sales channels, we will be afraid of small Small one? As I told you, improve our sound quality, how are you doing?"
"As long as we introduce bee technology, we can achieve the same level as the sound quality."
"What I want is not to be similar, but to exceed their sound quality! Also, to bring our new earphones to the market and keep the market hot. Next year, two new factories will be put into production, and the production capacity can be increased several times. The market leader is taken away. On the Asian side, we must work harder!"
Asia is the stronghold of Sony. Unexpectedly, the stronghold was breached first. In terms of sales in Europe and America, Sony still ranks first, but that is because they have enough products, not because their products are more popular. It is a great shame that the sales volume of the mainland of the island country, Huaxia, and even Taiwan, Malaysia, Singapore and other places has been surpassed!
Hmph, it's so small, but it still wants to make a big storm. That's just our Sony's negligence for the time being. As long as we are serious, there is nothing we Sony can't do! We can even defeat the Americans, let alone the Chinese!
Humph, this time we have invited Michael Jackson to be the endorsement, and the market will see the outcome next year! (To be continued.)
ps: The second one is delivered, thank you I think I am fine, Hulu Xianer, Duanjiansheng, Ruobu Suoyu for their rewards, and thank you for the monthly pass for making tea with Sprite, the fourth-dimensional cold wind, and the five elements. Three or four updates together before 6 pm.