Chapter 314 Tell Sony to Get Out of China
Since August, the sales volume of the company has surged again. With the launch of their new products, their market share has also increased again, and the threat to Sony is also growing. "≤
Norio Ohga has proposed on Sony's board of directors that the strategic cooperation agreement with Sony should be terminated, so as to kill the momentum of expansion.
Their strategic cooperation includes markets, sales channels, production plants, transportation channels, raw material purchase channels, advanced technology, etc., and even market pricing is based on them.
In this cooperation, Sony is in a leading position in many aspects. It can be said that in the past two years, Sony has been pulling. But this year, looking at the momentum, it is about to fight against Sony, so what about next year, isn't it going to step on Sony?
Although tearing up the strategic cooperation agreement, Sony also has a lot of losses, and it may allow companies such as Songxia to take advantage of the opportunity to rise. But that's all a possibility, and they can already see the rise of China.
Norio Ohga's proposal caused Sony's directors to discuss a lot. Finally, the board of directors decided to test the tone first. If there is no concession, then tear up the agreement and give it a head-on blow!
Although the Walkman business occupies a large proportion of Sony's current business, Sony has a large business and a wide variety of businesses, and they can withstand a temporary decline in one business. But it is different, they only have Walkman and its related business, once this business is hit hard, it will inevitably become debt-laden and sluggish again like the previous few years.
...
"What are you talking about? Sony wants to tear up the strategic cooperation agreement?" Feng Yu frowned when he received a call from Liu Shengzhao. He didn't expect Sony to be so shameless!
But who let this agreement be signed by Sony at the beginning, and it was still controlled by Sony at that time. So the conditions are very loose for Sony, and they can't lose anything if they tear up the agreement.
But in this way, the impact on the company will be very large. Although not everything starts from scratch, all channels will shrink, production costs will increase, and profits will decrease a lot.
Liu Shenghao's voice was very frustrated. He didn't expect that Sony would be ruined. Take this way of hurting the enemy by one thousand and self-damage by eight hundred to organize the development.
"Sony tore up the agreement, so can those channels of Sony still be used by us?"
"Of course it can still be used, but our transportation, sales, production, warehousing, publicity, technology research and development and other costs will increase, especially the promotion of new products will be hindered, which will seriously reduce our sales and profits." Liu Shengzhao explained.
"Then don't we have some exclusive channel? How much impact will it have on Sony?"
"There are also, for example, our global factory layout is completely ahead of Sony. And our technology research and development must also be ahead of Sony. In addition, in the Asian market, with the efforts of Xiangjiang Aihua Company, the market share The rate is about to exceed 50%. This is Sony's traditional market."
Feng Yu was weighing in his heart that Sony would rather lose such a big loss than tear up the agreement. It seems to be the development. It really made Sony feel a great threat.
But it's not like he hasn't seen this kind of thing in his previous life, many big companies. What kind of strategic alliance is made between the same industry, but once one party feels that it is losing money and wants better conditions, but the other party does not agree, the opportunity for this alliance will be lost, and the agreement will naturally be abolished.
To put it bluntly, it's all about interests. In business, there are no permanent enemies or friends.
Only eternal benefits!
Since Sony is shameless first, let's see who suffers more. Anyway, if we want to grow, we can't get around the mountain of Sony. But he is optimistic about the future electronics giant, how can the Walkman project be defeated by Sony?
Didn't you Sony tear up the agreement, then I will let you know that after tearing up the agreement, your Sony's loss will be greater than ours!
Next year, Sony's electronic products will be hit hard again, that is, the cooperation with Nintendo will break down, causing Sony to lose a lot in electronic game consoles, and Nintendo will take all the benefits.
Sony tore up the agreement with them, but they didn't expect that the agreement would be torn up by Nintendo in the future, right?
Of course, two years later, Sony also developed another blockbuster product—the ps game console, but in two years, how much has it lost? What if you take the initiative to cooperate with Nintendo at this time?
have what? technology and market. Perhaps in the research and development of electronic game consoles, the technology is not very strong, but there is a Chinese market. Feng Yu believes that within a year, he can become the leader of the Chinese electronic product market!
Nintendo's products are very popular all over the world, but they are struggling in China. It's not that the product is not good, but that it cannot prevent piracy.
Nintendo's game consoles make money, but the most profitable is actually the game belt. And in China, with the sudden emergence of Little Overlord this year, coupled with the low price and the game mode compatible with Nintendo, Nintendo's market in China has shrunk and then shrunk. Just buy a cheap Xiaobawang, and then buy a pirated game belt. You can play the same game, and it is much more cost-effective. It can be said that a little overlord blocked all the game giants from Huaxia.
But the little overlord has only just emerged, and it has not yet reached the time when he will dominate the world as in later generations. It relies on low prices and advertising from CCTV. After two years of waiting, after Jackie Chan was invited to be the endorser, the advertising slogan "Looking forward to Jackie Chan, the little overlord" really became a giant in the Chinese market!
But in this life, Feng Yu will not give them those opportunities. There can only be one giant of Chinese electronic products, and that is Aihua!
Feng Yu told Liu Shengzhao to talk to the president of Nintendo to develop the Chinese market together. Nintendo may not agree for the time being, but wait until next year, when Aihua becomes the number one brand of electronic products in China, will Nintendo still be unmoved?
And now, Feng Yu is going to work hard to make Aihua the number one brand of electronic products in China, the first thing is to drive Sony out of the Chinese market!
...
"Hey, have you heard that Sony's top executives made insulting remarks about China, shit, he thought it was decades ago? Even if it was decades ago, the islanders invaded China, and they would be driven out by us in despair." Now that you're gone, you still dare to be arrogant!"
"Ah? The little devil from the island country is too hateful, should we protest?"
"What's the protest? I heard a saying that Sony wants to attack our China market in an all-round way, so that our own electronic products can't stand up. We will boycott Sony's products, so that they can't sell a single one!"
"Yes, just do it, boycott Sony products, let Sony get out of China!"
On the street, Feng Yu heard two young people beside him say that, the corners of their mouths raised slightly. Look, how angry these young people are. He just asked the dealers to spread this kind of speech in various colleges and universities, but he didn't expect it to have an effect soon.
The main market for Sony products is teenagers, and now the entire youth group is boycotting Sony. Sony is in China, and it is going to be over! (To be continued.)
ps: Thanks to the city lord of Baiyun, 830501 for voting the monthly ticket, and thank Ruobu Suoyu for the reward, thank you all. The third update was delivered, and the fourth update was sent around 5:00 p.m.