Chapter 315 Defeating Sony at Home

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Snapped!

Norio Ohga threw the teacup on the ground, and the fragments scattered everywhere.

"What are you talking to me about? The dealers we cooperated with Huaxia are all asking to return the goods now? How do you manage the Huaxia market? Not to mention that the share is declining every month, and now it is going to become zero!"

The person in charge of Sony Huaxia bent over, his body trembling slightly. He could have become the person in charge of a large market. Although this market is not easy to succeed in the short term due to various reasons, in the long run, it will become a new growth point for the company's profits.

He thought he would become Sony's hero, and perhaps get into Sony's core management. But unexpectedly, this July will be his Waterloo!

And at the beginning of August, it became his nightmare!

In August, Sony's sales did not decline, but began to lose money, and all dealers said that starting in September, they would not buy any more Sony products, and they also asked Sony to accept their refund and return applications according to the agreement.

The reason why he drew up this clause at the beginning was because no distributors were willing to sell Sony's Walkman products, and the Chinese market was almost empty, without any competitors. As long as the distributors saw the profits, were they afraid that they would not continue to cooperate? ?

Everything was normal at first, but Huaxia broke out the insulting remarks of Sony executives, which caused people all over Huaxia to boycott Sony products, and even boycotted products from the island country.

All of this has something to do with him, isn't he insulting China? But who made him fail to make a timely response plan, but made the matter worse?

This kind of thing can spread rapidly in a short period of time, it must be organized by someone, and the person who organizes it is not small.

By the way, put this matter on your head!

"President Dahe, after my investigation, I came to a conclusion that this incident was promoted by someone behind the scenes, and there is a high possibility. It is the company's fault!"

"Are you sure?"

"able!"

He didn't know, he just wanted to find an excuse to get rid of the scapegoat, but it was unintentional. But he was right.

"You think about the solution here, I will report to the president, and I will talk about your problem when I come back!"

Sony's incident this time is too big,

So what Sony executives insulted China was reported by the newspapers in the island country. But it was taken out of context. The person in charge of their product research and development department didn't mean it at all, but no one listened to their explanation.

Especially this time the wave came too fast, not only Sony's products were boycotted in China, but even the brands of the entire island country were boycotted by Chinese people.

What made them most helpless was that people from the Ministry of Foreign Affairs also called to question, saying that Sony had a very bad influence on the image of the entire island country.

The island country is establishing diplomatic relations with China at this time. Although it is not the honeymoon period, the relationship has eased a lot. But after the Sony scandal broke out, Chinese people began to boycott the products of the island country, which was a major blow to the economy of the entire island country!

They have been working hard to develop the Chinese market in the past few years in order to save the island country's economic crisis. Just a little bit of improvement, it was ruined by Sony!

The president of Sony explained that this matter is really groundless. The people in their company only talked about Huaxia's electronic products. It is only ten years behind Sony, which is a fact. As for saying that Huaxia will never catch up with Sony, what is wrong with this sentence, we Sony. Just have this confidence!

It's okay to be confident, but not arrogant. Sony paid a heavy price for his arrogance and the inappropriate remarks made by company executives.

In the end, Sony compromised and fired the executive, hoping to apologize for it. anyway. They can't withdraw from the Huaxia market. The Huaxia market is the company's next target market!

But Sony still underestimated the temper of the Huaxia people. Although Sony had fired the executive and even made an apology in the newspaper, the Huaxia people still did not forgive Sony.

The boycott of other products in the island country is not so serious, because other products have started to cut prices and promote at a discount in order to save the market. But Sony obviously lowered the price, but it still couldn't be sold. There are even a group of cynics now, who can't do it when they see other people using Sony products, no matter what year you bought them!

Feng Yu originally thought it would be good to incite the anger of the angry youth and boycott Sony, but he didn't expect the effect to be so good that even the products of the entire island country were hit hard.

Even this incident has reached the level of national diplomacy, but Huaxia is reasonable, so the government only appeals to everyone to be rational, but does not explicitly prohibit it.

Because in this way, the island country is bound to give up some interests in some matters, which is also in the interests of the country. As for how this incident spread, no one cares at all, as long as there is no trouble!

Feng Yu didn't expect that without the Internet, the distributors just took the opportunity to spread their opinions, and it would have a better effect than the Internet communication in later generations. Of course, this is also related to the fact that people nowadays are more hostile to island countries. Many of the veterans of the Anti-Japanese War are still alive!

Those dealers were also very shrewd, and took the opportunity to put up a banner - Aihua Walkman, Huaxia People Holdings! As soon as this banner came out, it was only a matter of time before the Aihua Walkman became popular in the Chinese market and monopolized the market in line with the current sentiment of angry youth.

This is the vanguard of our Chinese people's counterattack against the electronic market of the island country. I have the ability and must support it!

In the same way, some Chinese merchants began to promote the concept of "Made in China", taking advantage of the soaring patriotic sentiment of the Chinese people, to promote their brands and increase sales.

Of course, many counterfeit and shoddy products also emerged, and they took advantage of this opportunity to make a fortune. Those who were caught were unlucky and went in. But I didn't catch it, and everyone was happy in their hearts!

What left Feng Yu speechless the most was that some "smart people" bought Sony's Walkman at a low price, and then used adhesive tape to paste another logo on the Sony's trademark, and then took the opportunity to sell it for a profit.

Sony can only pinch its nose to recognize it, what else can it do, shipping it back to the island country, the shipping fee is not a small amount, not to mention the damage rate, and Sony's Walkman is unsalable all over the world, and it was originally shipped to China. The old models can't be sold if they are sent to other places. It is better to sell them at a low price in China to recover the funds and reduce losses.

Dahe Norio had contacted Liu Shenghao before, and wanted to negotiate peace with them, re-implement the strategic cooperation agreement, and help them reverse their image in China, but Liu Shenghao refused!

When you tore up the agreement, did you agree to my request? What's more, the big boss Feng Yu also said that he wants to become a competitor with Sony and never cooperate!

Feng Yu saw that Sony had started to sell at a discount, so he understood that Sony had really admitted defeat.

Hmph, Sony also wants to compete with me for the Chinese market, don't forget, this...is my home field! (To be continued.)

PS: Today is the fourth update. On weekends, the fourth child will go out for a trip, so I don’t have time to write at night, sorry. Thank you for a ticket, my wife opened another one, and the reward in the morning sun and dusk. The fourth child will work hard tomorrow.