Chapter 311: Sony's Counterattack
Island nation, Sony headquarters.
"What's going on? In the second quarter, the sales of our walkman have been declining steadily. How did the sales department do it?" Norio Ohga was very angry, especially in today's meeting, he was scolded by the president.
Because in sharp contrast to the decline in walkman sales, yes's product sales are booming. It used to be their holding company, but because of years of losses and no improvement, Sony also lost money. In addition, Sony also needed to remove some bad assets due to the economic crisis, so they sold their shares to Feng Yu at a low price.
But they didn't expect that a new product had already been developed at that time, and Liu Shenghao hadn't reported it to him. If he knew that the company had successfully developed this new product, he would never sell his shares. With such a good new product, we will be able to turn losses into gains this year, and within three years we will definitely be able to get rid of the dilemma of negative equity.
In particular, they have a strategic cooperation agreement with Sony. The agreement is very clear that they must maintain healthy competition and jointly resist the rise of other brands.
Now it seems that this is very successful. No other brand can compete with them on the Walkman. But Sony has never thought of letting it go. At least from the sales situation in the second quarter, it will compete with Sony this year. What about next year?
What made Dahe Dianxiong most angry was that everyone was praising him for the shares he sold at the beginning, saying that he sold a loss-making company at a high price. But as soon as he gained momentum today, they all changed their tone and began to accuse him of making mistakes in decision-making!
Is this a mistake in his decision-making? Did everyone agree at the beginning? I'm just the vice president. If the president doesn't nod, and you directors don't nod, can you succeed? You all have a share of the credit. Why is it all on me alone?
The head of the sales department stood in front of Norio Oga, bent over and bowed his head, allowing Norio Oga's spitting to collapse him. Norio Oga scolded for a while. I calmed down a bit, and asked the head of the sales department to explain why the company's market share has suddenly increased, and what is it doing better than Sony.
It turns out that there are still some old-fashioned production lines that produce single magnetic heads. That is to say, there is only playback function and no recording function, which reduces the cost a lot, which is just suitable for China's market at this time. Feng Yu said this very clearly. Although the recording function has been gradually opened up in the Huaxia market, not all regions have opened it up. There is no recording function, but the Walkman can be adapted to any region in China.
Besides, it's just the Walkman, everyone listens to it, and very few record it, and the effect of the Walkman's recording. It's not as good as a big tape recorder.
Moreover, the bee technology makes the sound quality clearer and more real, making those who like music more willing to choose. In addition, even the earphones, the technology has begun to catch up with Sony, which has led to Sony's market share. slide.
The most representative ones are the island market and the Huaxia market. From the perspective of the island market, the awareness of itself is relatively high, and there are good products. They can accept the revival of sales volume, but how come the Huaxia market suddenly became so popular that almost no one cares about Sony's products!
Originally, he had tested the waters in Huaxia. But at that time, the brand was used, and the market had no recognition at all, so it was simply given up later. However, after the establishment of Xiangjiang Aihua Company in Xiangjiang last year, it re-entered the Chinese mainland market with the Aihua brand. It has only been about a month, and it has completely suppressed Sony.
after their analysis. I think there are several reasons: first,
The name Aihua is more likely to attract the recognition of Huaxia people. They will think it is a product of Huaxia. , the main thing is actually school supplies, and this has also led many parents to buy Walkmans for their children to learn foreign languages. The sound quality comparison, especially the products used by them are from Sony. This comparison highlights the better sound quality of Aihua, which makes those music enthusiasts give up Sony and choose Aiwa brand!
There are other reasons, which are not too important. For example, Aihua has such a complete sales channel, and within a week, it has distributed goods in major cities across the country, and there are also TV media advertisements and newspaper advertisements. , The advertising investment is very large. What else is there that Aiwa gives higher profits to dealers, and dealers are more willing to sell Aiwa Walkmans and so on.
After listening to his subordinate's report, Ohe Norixiong asked in a deep voice: "Then how do Europe and the United States explain it?"
In Europe and America, the leader of the Walkman has always been Sony, and now it has suddenly caught up. Are there any reasons for the reasons you analyzed in Europe and America?
In Europe and the United States, of course, there are also advertisements, especially highlighting the characteristics of good sound quality. What's more, the Walkman actually abandoned the traditional black and silver color schemes and produced a batch of colorful ones. The appearance is very good-looking, so many girls will also take it as their first choice.
This point, Sony did not expect, which led to the appearance, quality and other two most important aspects are lagging behind, even the new products they launched this year, the market response is getting worse and worse.
What worried Norio Ohga even more was that since Yagyu Hajime was able to conceal such important news, they would be able to launch new products immediately after the Huaxia person became a shareholder, so they must have more than one new product. Isn't the position of the market leader of this Walkman going to change hands?
If this is the case, it will be a tragedy for Da He Norion. Originally, he was the vice president. After the president decided to buy Columbia Films, which caused the company's funds to be tight and even started to lose money, there were calls for him to take over as the president. And he is himself a shareholder director of Sony, so he has a great chance.
But if Sony's position as the leader in the Walkman market is lost because of the shares he insists on selling, then let alone becoming the president, the position of vice president may not be kept!
No, you can't let it grow so smoothly, it means to gain momentum, you have to hold it down, let it obediently follow Sony to the end, and block other competitors for Sony.
It's also my fault that he has been paying attention to the game console project in cooperation with Nintendo during this period of time, which has led to relaxation of the Walkman project, otherwise he would never have given such a chance to rise so quickly!
Ohe Norio suddenly thought, why did he want to sell the shares, and all the directors agreed? Because there are huge liabilities, the liabilities are more than ten times the assets!
At the beginning, because of Sony's face and the shares held by those banks, they didn't pursue the repayment, but now, can they be chased to repay the loan?
Without working capital, without the money to purchase raw materials, it depends on how you can develop.
Fighting with our Sony is courting death! (To be continued.)
ps: Look, the fifth update is here, there is another update at midnight, it's tomorrow. Thank you for the reward when you go home and see the sea, and thank you Qingjiang Tenderness, Book Friends 150610011331356, and Xiaochuan for the monthly tickets. It's five changes today, and it can be changed at zero o'clock. The fourth child is working hard, right? The fourth child vomited at night, not because he was sick, but because he ate too much! I just thought about staying up too late to be afraid of being hungry, but overestimated my appetite. Alas, I really don’t know how tm gained weight for me who can’t eat much! ! !