Chapter 532 Mr. Pei's Gym Model Solves the Pain Points of the Industry! (Four More Ask for a Monthly Pass!)

"Ding."

The mobile phone beeped the notification tone of the chat software.

Pei Qian was in the midst of a fierce battle in front of the big TV, and waited until the battle was over before putting down the handle and picking up the phone.

It was Coach Ya Ling who sent today's "Training Results Report".

Regarding the DGE club, although Pei Qian felt that not being able to participate in any official competitions had completely cut off the possibility of it backstabbing himself, he still did not relax his vigilance based on the principle of not being afraid of ten thousand, just in case.

In addition to installing Guan Xiansheng who was disguised as an assistant in the club, Pei Qian also arranged double insurance.

It is to let coach Yaling send herself the training results of the players every day, and supervise the work of the coach!

Of course, the so-called training results are not how many training games we played today and how many ranks the players have improved, but the photos they post.

After training every day, these Internet-addicted teenagers will wear tight fitness clothes to take pictures, and Pei Qian will use these photos to test the results of Coach Ya Ling.

The logic is simple:

These internet-addicted teenagers all spend a lot of time and energy on fitness training, and they are exhausted after training every day, don't they have no physical strength to train well?

And the way to test whether they are training seriously is also very simple, just look at their body changes.

After all, fitness is the last thing to be lazy. It may not be obvious in a short period of time, but after a long time, all the efforts put in will be reflected in the body.

Of course, there are differences in physique from person to person. Some people develop muscles after a little practice for two days, and quickly rebound after two days of relaxation.

But generally speaking, fitness is a matter of giving and receiving, which is fairer than most things in the world.

And Pei Qian is going to take advantage of this to supervise the DGE fitness club, oh no, the DGE e-sports club!

Flipping through the photos one by one, Pei Qian nodded frequently.

Well, the effect is immediate!

It can be seen that Coach Ya Ling is very conscientious, she did not touch fish and paddle, and she trained these Internet addicted teenagers very well. The size of each one is increasing, the biceps and pectoral muscles are bulging, and the chest is closed. The phenomenon of hunchback has also been greatly improved.

I can rest assured that!

Pei Qian put the phone aside, still a little proud.

After these players retire, they may be able to arrange for them to work as fitness coaches in managed gyms, which solves the long-standing problem of re-employment for e-sports players.

This advanced model is far ahead of other clubs in the industry.

so perfect!

...

...

Saturday, May 28.

Managed gym flagship store.

Guo Licheng just finished training, while wiping sweat with a towel, while doing stretching exercises after training.

Another coach came over: "Coach Guo, may I secretly ask you something?"

Guo Licheng nodded: "Old Bian, just speak up if you have something to say."

Coach Bian looked around and said in a low voice, "It seems that there are fewer new students recently?"

Guo Licheng is a real person, and he didn't think about hiding this point, so he said truthfully: "Yes. Our fitness meals have increased in price again. It was already expensive, and now each meal has increased. Those who are cash-strapped Of course, customers are even more reluctant to sign up. Moreover, the departure of Coach Ya Ling also has a certain impact..."

Coach Bian said in a low voice: "Then how long do you think our gym can last? With such a loss, the boss will be impatient in one or two months, right?"

Guo Licheng's expression was calm: "Who knows, anyway, based on my observations, I don't feel that the boss is going to give up, but he is more motivated. Besides, those branches are much worse than ours. If you want to close them, you must close them first." A few stores."

Coach Bian lowered his voice: "Then, have you considered the situation where all the stores are closed together?"

The voices of the two are getting lower and lower. After all, they openly talk about the loss of their own gym and discuss which store will close first. This is too damaging to morale and cannot be publicized.

Guo Licheng picked up a dumbbell and handed it to Coach Bian, who immediately understood and pretended that he was also practicing, but in fact he was whispering to Guo Licheng.

Guo Licheng said in a low voice: "We are old friends who have known each other for several years, I will tell you the truth, you don't want to spread the word."

Coach Bian nodded: "Of course."

Guo Licheng looked firmly: "I think this gym will definitely make money, it's just a matter of time. All of this is within the boss's calculations."

Coach Bian showed a surprised expression: "Really? Then tell me, what is the plan of the boss? Why do you think this gym can make money?"

Guo Licheng sorted out his thoughts, and said: "On the surface, the gym is really bleak. Recently, the price of fitness meals has increased and there have been fewer new students. This is something on the bright side, and everyone can see it."

"However, have you noticed that those few veteran students who come here have fully accepted this model, and the fitness effect is extremely remarkable?"

Coach Bian was stunned for a moment, and thought for a while: "Well, it seems to be the case. However, some of the private trainers I have taught in other gyms have made rapid progress, so it's okay."

Guo Licheng shook his head: "Wrong, the key lies in the problem of proportion. You used to be a personal trainer in other gyms. How many students did you train well and made rapid progress? Very few, right? But here, everyone who persists The students who have come down have made rapid progress! Can this be the same?"

Coach Bian was stunned for a moment, then realized: "Oh, that's right!"

He thought for a while and then said: "It's no wonder that we have to formulate a fitness plan here and force a healthy meal. To put it bluntly, fitness is to keep your mouth shut and your legs open, three points for training, seven points for eating, both training and eating If you can guarantee it, as long as you are a normal person, you can practice the effect!"

"Although the price of fitness meals has increased now, the taste is better and it is easier to stick to it."

Guo Licheng nodded: "Yes, that's what I want to say!"

"It is true that there are few people in our gym, and a large number of people who can't persevere are persuaded to leave. But those who can persevere, without exception, all have immediate results! That is to say, we will wipe out all those who can't persevere Yes, those who stay will definitely be able to bear fruit!"

"Think about it, in the long run, this is a golden signboard!"

"Which training class is the most popular? Guaranteed to pass the class! People nowadays are not afraid of spending money, but they are afraid that spending money will not be effective, and the money will be wasted. As long as you tell everyone that spending money will definitely improve, even if it is more expensive, there will definitely be people. here."

Coach Bian frowned and said, "However, judging from our current situation, it's not very popular."

Guo Licheng said: "Because word of mouth hasn't spread yet! Think about how long it has been since we opened the business?"

"After several months of fitness training, our first batch of members have seen real changes, and even some fitness beginners have completed fitness goals that have not been achieved before through our gym, and the word-of-mouth effect will naturally stand up. !"

"Combined with the name of our gym, 'hosted gym', once the reputation spreads, are you afraid that customers won't come to your door?"

"The reason why Mr. Pei decided to open a branch when the flagship store was still suffering a huge loss must be because he saw this phenomenon and felt that the core members' fitness habits had been developed, and the expected brand effect had begun to appear, so That’s why I decided to open a branch!”

"Otherwise, a smart person like Mr. Pei will continue to lose money even though he knows that opening a branch is losing money? It doesn't make sense. He must have seen the prospect of profit!"

The more Coach Bian listened, the more he felt that it made sense, and he nodded frequently.

"Then, Coach Guo, when do you think this reputation will be established and our gym will become popular?"

Guo Licheng thought for a while: "It's hard to say. Naturally, the popularity spreads too slowly. But Pei is always a marketing master. Maybe he thinks that when the time is right, he can just find any opportunity to promote it and it will become popular? I specially I have learned that Tenda's Internet cafes and machine installation business were originally unknown, but suddenly they became popular with one marketing campaign, and I think President Pei is probably ready to do it again."

Coach Bian was convinced: "So that's the case. If it weren't for Coach Guo's interpretation, I wouldn't know that our boss thinks so much? I can only say that with his brain, he should make a lot of money!"

"However, Coach Guo, you can see so much, it's not easy! No wonder the boss chose you as the store manager."

Guo Licheng shook his head: "I don't have a business vision, and I'm far behind Mr. Pei. I just made a reasonable inference based on my understanding of the industry, which happened to coincide with Mr. Pei's thinking."

"I thought about it, and this may not be a coincidence. If a certain business model wants to become popular, it must solve the pain points of the industry."

"What is the pain point of the fitness industry? It is the mutual distrust between customers and gyms. This distrust is simply deeply ingrained."

"Customers don't trust the gym. They feel that the gym sells cards and classes every day, just to cheat their money, and they don't want to talk to the coach at all;"

"The coach doesn't trust the gym, memorizes a bunch of marketing indicators, and doesn't have the heart to lead the students or train well;"

"The gym doesn't trust customers, so they think that one is just one, and they don't care about anything after applying for a card."

"Tell me, the three parties don't trust each other. Can there be a good thing about this?"

Coach Bian nodded: "That's right, otherwise many people would have left this industry!"

Guo Licheng continued: "But Mr. Pei's model has eliminated all the distrust of the three parties at once!"

"Customers don't feel that the gym is cheating money. The price is clearly marked, and the effect of your training is absolutely guaranteed; the coach trains and guides the students with peace of mind, and doesn't have to think about how to sell classes all day long, and works steadily; the customer I don’t hate coaches anymore; gyms don’t treat customers like leeks anymore.”

"Look, in this mode, everyone benefits!"

"As for the poor results now, it is because the establishment of trust needs a process and takes a certain amount of time. When the time is up, trust is established, and making money is not a matter of course."

Coach Bian nodded again, but soon became confused again: "Then it's as you said, it's a great thing, shouldn't it be publicized, why can't it be spread out?"

"We need to hurry up and tell other people to build their confidence in the gym!"

Guo Licheng said in a low voice: "What are you thinking! The boss has a plan, but it doesn't mean that the plan has a 100% success rate. If it doesn't work, if you speak out, the boss won't give you small shoes to wear? "

"Honestly shut up and watch. Wouldn't it be better to brag about the boss when it really happens?"

Coach Bian suddenly realized that it seemed to make sense.

Think about Yang Xiu in history, who always liked to talk about the boss's intentions everywhere, so he was punished? How can a boss like a subordinate who is smarter than himself?

Coach Bian looked admiringly: "Okay, Coach Guo, you can do it, and your EQ will rise!"

Guo Licheng waved his hand: "Hey, why is my EQ soaring? Like you, I like this place so much. Of course I don't want to see it become dirty."

Coach Bian agreed deeply: "Well, yes! Then let's keep a low profile and wait quietly to see the boss's magical operation!"