Chapter 533 Three Failure Experiences

Sunday, May 29.

It's time for another monthly learning from failure experience.

In fact, relatively speaking, Pei Qian's expectation for Qiu Hong's course is stronger than that for He An's course.

After all, the latter has to turn a corner and operate in reverse before it can be used. No one knows whether it will work after the reverse operation; while the former can be used directly according to the failure experience.

It's just that Pei Qian didn't feel any gains in the last class, but was cited by Qiu Hong as a confidant.

This is very painful.

Qiu Hong talked about the failures caused by project management problems for a long time, and he was very right, but Pei Qian didn't need it at all!

I can only look forward to talking about some really useful failure experiences today.

Qiu Hong came to the cafe on time and shook hands with "Ma Yang".

"Mr. Ma! How is it? Has the company's project management improved this month?"

Pei Qian: "..."

Still making progress?

No matter how much progress I make, I will be gone!

Pei Qian coughed twice: "I benefited a lot from the last course, but the time is limited, so let's hurry up and get to the point."

Qiu Hong nodded: "Yes, yes, hurry up and get to the point."

The two sat down separately, and the waiter brought coffee.

Qiu Hong took a sip of coffee and said, "Mr. Ma, what I want to talk about today is also a very critical failure factor. Among all game start-up companies, there are definitely not a few teams that fail because of this factor!"

When Pei Qian heard this, he instantly regained his energy.

Such a universal failure experience?

Then I have to listen carefully!

Qiu Hong put it off on purpose, paused for a moment, and then said: "The reason for this failure is... the random intervention of the boss or other external forces!"

Pei Qian: "?"

Qiu Hong didn't notice the blank expression of "Ma Yang", he had completely fallen into the state of pouring out his heart and soul before: "This one, it's all tears when I say it."

"People in the game industry, most of them have a relatively simple dream before entering the industry, which is to make something fun for players. Even if you make a krypton gold game for a big dog? As long as he is happy, we There is no work in vain.”

"But this society is not that simple, because games cannot be made by one person. If you want to go to work, you have to face all kinds of office politics, you have to stand in line, and you have to have a good relationship with other people, otherwise you will not get resources. , no matter how good the project is, it cannot be done.”

"When doing executive planning, you have to listen to the functional planner? When doing functional planning, you have to listen to the main planner, right? When you finally become the main planner, you still have to listen to the producer? You After becoming a producer, you still have to listen to investors, right?"

"If you really become an investor, you still have to listen to the market and the money, because you are not willing to let your money go to waste!"

"Look, you do have ideas, but you can't guarantee that the person who can direct you will agree with you!"

"This thing is external intervention. Think about it, if you have a good idea, go to the producer to change it for you, the boss will change it for you, and finally go to the investor to change it for you, and it will be released soon. The channel dealer asked you to change one thing...you can't even recognize what it is because you have changed it over and over again."

Pei Qian listened silently with a blank expression.

Sounds like a very good prospect.

I really want someone to give me some pointers and make the project dirty...

However, there is no one in Boss Pei's commanding position, and it is entirely up to him to decide.

Even Boss Pei often points fingers at his subordinates.

But the problem is, I have been pointing fingers for a long time, this game is not yellow, is it?

On the contrary, the more you give advice, the more successful you will be. Where are you going to reason!

Could it be that my way of pointing fingers is wrong?

Pei Qian coughed twice: "Well, I have a question. Mr. Qiu, you said, 'the boss's finger pointing caused the project to fail', can you tell me how to point out the finger?"

Qiu Hong looked surprised: "Mr. Ma, do you need to explain this? You can think of it if you just spread your mind!"

"For example, if you know what game is popular now, the boss insists on doing it the other way around; you know exactly what the players like, but the boss insists on fighting against the player; there is no design scheme on the market, and the boss insists on you one comes……"

Pei Qian fell silent again.

Sounds like, isn't that what I've been doing?

Then my idea of ​​losing money seems to be okay?

How come the result is completely different?

No, this one is useless, it is completely a method I have already tried, I have to stop Qiu Hong quickly, and stop talking about it.

Pei Qian felt that he could no longer waste precious time on this topic, so he hurriedly said: "Well, I completely understand. This one is indeed easy to lead to failure! But this experience is not very useful for me, can we another?"

Qiu Hong was stunned for a moment: "It's not very useful? Mr. Ma, you should mean that you won't encounter such a problem, right?"

"Well, indeed, Mr. Ma, your immediate boss is Mr. Pei. Mr. Pei himself is a top game producer. There is no possibility of you being instructed by your boss to lead to failure."

"It's okay, Mr. Ma, I've already considered this, so this is just an appetizer, and I will prepare other content later."

Pei Qian was very happy.

Great, I almost thought this class was for nothing again!

Qiu Hong continued: "Then, the next very critical failure factor is not being able to find the talents you want! Mr. Ma, you should be able to use this point, right?"

Pei Qian agreed deeply: "Well, I am really distressed about this!"

Qiu Hong smiled slightly, and continued to say: "A boss must not be able to take care of all the work. In that case, he will be as tired as a dog, and he can't do it well. At this time, you need to pay for your own This kind of business finds the person in charge.”

"This is still different from project management. Project management is how to use talents, and now we are talking about how to discover talents! Relatively speaking, discovering talents is a bit more advanced."

"Many failed projects failed because the leader's vision was not good, he was deceived by some boastful liars, and he was entrusted with a heavy responsibility, but in the end he had no practical ability at all."

Pei Qian nodded sharply: "So, where are all these liars?"

Qiu Hong didn't know how to answer for a while: "Uh...hidden in the vast crowd."

Pei Qian asked: "Theoretically speaking, the base of liars should not be small, right?"

Qiu Hong thought for a while: "Then who knows, no one has done a data survey in this area. But I think it should be okay. Most people will always encounter one or two liars when starting a business, right?"

Pei Qian was silent.

Does that mean I'm out of luck?

It still doesn't work, this one still doesn't seem to be useful, after all, I really don't have much talent in identifying liars, and Zhang Huang is the best case.

Pei Qian coughed twice: "Well, Mr. Qiu, this doesn't seem to help me much..."

Qiu Hong was stunned for a moment: "Uh...it's okay, Mr. Ma, I'll change another one."

"I don't have much success experience, but I have a lot of failure experience!"

Pei Qian: "..."

What happened to the inexplicable feeling of sympathy?

Qiu Hong thought for a while: "Then let me talk about the concept of 'common sense deviation'!"

Pei Qian nodded, feeling that this theory seems to be very advanced, and it should be helpful to him!

Qiu Hong explained: "In game companies, we often hear such words: 'The boss is just a SB, he doesn't understand anything, so quit', or, 'The newly recruited planner is too stupid, I have already fired 'some type of."

"This kind of dialogue is happening in many game companies, and even the tone is very similar. So, why do people in the game circle always feel that the other party doesn't understand anything?"

"An experienced chief planner and a producer who can attract investment should both be insiders. They say to each other that they don't understand anything. So who doesn't understand?"

"This is 'common sense bias', that is to say, everyone's common sense is different. You and I are thinking about the same thing, but what I think is common sense and what you think is common sense is not the same thing at all, so we will each other It feels like they don’t understand at all.”

"For example, the 'shanzhai game', for the capital or the boss, this is a proven successful experience, why not do it? For most practitioners, others have already done bad things, there are What future?"

"Of course, this is just a very simple example. In actual work, this kind of 'common sense bias' will be more serious, and will affect all aspects of the company's operations during the process of making games, and ultimately make the development of the project completely. out of the original expectations."

Pei Qian blinked blankly.

Isn't this exactly what I'm going through!

bosom friend!

Pei Qian grabbed Qiu Hong's hand: "Yes, yes, yes, yes, that's how I feel! I'm very distressed about it!"

"So, how should this 'common sense bias' be resolved?"

Qiu Hong smiled: "Well, it's easy to say, but difficult to do. It is to establish good communication with each other."

"The root of the 'common sense deviation' is the inability to understand each other. As long as you can communicate well, let the other party understand your true thoughts, and form a joint force in the same direction in your thinking, then the 'common sense deviation' can be resolved to a certain extent. 'The problem."

Pei Qian: "..."

Enthusiasm was extinguished again.

What a solution I simply can't do!

Do you want to communicate well and let the other party understand your true thoughts? I think too, the problem is that the system does not allow it!

I can't let others know that I'm deliberately losing money!

To make matters worse, my staff seems to have formed a kind of synergy, but it's just the opposite of mine...

Pei Qian was instantly discouraged. He learned three failures today, which can be said to be very fruitful.

However... none of them are used!

Qiu Hong looked at his watch. It was almost time for today's class, and he let out a sigh of relief.

Huh, Mr. Ma's requirements are really high.

If I hadn't prepared well before I came here, and I had a lot of failure experience, I might not be able to teach today's course.

What is this sad feeling...

Fortunately, the course is successfully completed!

Seeing Mr. Ma bowing his head in thought, he must be very inspired, right?

Pei Qian raised his head: "President Qiu, I have one last question. What if, I mean if, these three questions are no longer a problem, what will happen?"

Qiu Hong was taken aback for a moment, then smiled: "Of course, congratulations to Mr. Ma, you can make money while lying down!"

"Just do what you want, and you don't have to be blindly directed by anyone; the selection is all talents, and each of them can be independent; there is no common sense deviation in the employees, and they think in one place and use their energy in one place..."

"If you don't succeed, who will succeed?"

Pei Qian: "..."

What I said was so heartbreaking.

Obviously I came to learn from the experience of failure, but after I finished learning, I was even more desperate!

The 17,000 words have been updated today, and the outline will continue tomorrow.